Marketing and Business Plan Development Classes

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From 46 C$ /h

In this class, we will explore the fundamental strategies and tactics that drive success in the field of marketing and digital marketing. From the basics to the latest trends, I'll guide you through professional case studies. Additionally, I will teach you how to develop and analyze effective business plans.
I have a bachelor's degree in Marketing and a master's degree in digital marketing and international trade, for which I have 4 years of experience in the sector. I have managed to develop new marketing strategies for international companies such as Nestlé and American Express. I have also developed in the technology sector (AWS) through sales.

Extra information

Bring a notebook or your computer to make notes.

Location

Online from France

About Me

In this course I will teach you:
- Marketing principles: types of marketing (B2C, B2B, etc.)
- Business development
- Understand market types
- Elements of the Marketing Plan and its preparation
- 4P's of marketing
- Product and service strategies
- Promotion Mix Direction
- Analysis of practical cases
- Digital Marketing (Google ads Courses)

Education

Bachelor's Degree in Marketing from the Universidad Iberoamericana- Mexico City
Master in Digital Marketing & International Commerce from ESC Clermont Business School- France

Experience / Qualifications

Marketing Development in the chocolate area - Nestlé
B2B sales and marketing development - AWS, technology sector
Marketing Analysis - American Express

Age

Teenagers (13-17 years old)

Adults (18-64 years old)

Seniors (65+ years old)

Student level

Beginner

Intermediate

Advanced

Duration

60 minutes

The class is taught in

Spanish

English

Skills

Marketing

Business plan

Availability of a typical week

(GMT -05:00)

New York

Online via webcam

Mon

Tue

Wed

Thu

Fri

Sat

Sun

00-04

04-08

08-12

12-16

16-20

20-24

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ALWAYS AVAILABLE AND READY TO MAKE A DIFFERENCE IN THE STUDENTS . I HAVE BEEN TEACHING IGCSE AND A LEVELS .

AM SO MUCH FAMILAR WITH THE IGCSE SYLABUS AND A LEVELS.

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Industry-Relevant Curriculum: Learn SEO, social media, digital advertising, content marketing, and more.
Expert-Led Instruction: Get insights from seasoned marketing professionals.
Flexible Learning: Study at your own pace, with classes that fit your schedule.
Practical Skills: Apply what you learn through real-world projects and case studies.

Take the next step in your career! Enroll today and become a marketing pro from the comfort of your home!

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In the lessons we cover:
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Lessons are tailored around your current knowledge and what you want to achieve, whether you're learning digital marketing for the first time, developing your professional skills, promoting your own business or exploring a career in digital marketing.

Topics can include social media marketing, content creation and planning, brand positioning, understanding target audiences, customer journeys, digital advertising, SEO fundamentals, website marketing and developing a digital marketing strategy.

We can also explore how different digital channels work together and how businesses measure the effectiveness of their marketing using analytics, engagement, conversions and other key performance indicators.

Lessons focus on practical learning using examples, exercises and real-world business scenarios rather than simply studying marketing theory. Where appropriate, we can work on creating marketing plans, content strategies and campaigns that allow you to put what you learn into practice.

No previous digital marketing experience is required for beginner lessons.

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Patrick

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What Can You Learn?

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Consumer Behaviour and Customer Decision-Making

Market Research and Competitor Analysis

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Market Segmentation, Targeting and Positioning

Branding and Marketing Communication

Strategic Marketing and Business Planning

Digital Marketing Fundamentals

Real-World Case Studies and Practical Exercises

Exam Preparation and Academic Support

How Do My Lessons Work?

I believe Marketing becomes easier to understand when theory is connected to real business situations.

My lessons combine clear explanations, real-world corporate examples, interactive discussions and practical case studies. I adapt each session to your knowledge, experience and learning objectives.

Whether you want to prepare for an examination, understand challenging marketing concepts, strengthen your professional knowledge or develop marketing skills for your own business, I can help you learn step by step.

Lesson Availability

Lessons are available online in English and in person at students' locations in Hamburg, Germany, and nearby areas.

Feel free to contact me and share your learning goals. I would be happy to help you get started!

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In the program :

- The fundamentals and key concepts of marketing.
- Market analysis and competitive analysis.
- Consumer behavior.
- Segmentation, targeting and positioning (STP).
- The marketing mix: the 4Ps (Product, Price, Place and Communication).
- The development of a marketing strategy.
- Concrete examples from companies, practical exercises and case studies.

My teaching method:

Drawing on my academic background, research methodology, and professional experience, I favor a progressive, interactive, and practical approach. Theoretical concepts are illustrated with examples from the business world to facilitate their understanding and application.

Each session is tailored to your needs: understanding lessons, preparing for exams, completing academic work or acquiring marketing skills.

My goal: to help you master the fundamentals of marketing, develop your skills and gain confidence in your studies and professional projects.

Together, let's transform theoretical knowledge into practical skills!

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Topics we can explore include:
- Marketing fundamentals and consumer behavior
- Social media marketing and content creation
- Branding and advertising strategies
- Entrepreneurship and business planning
- Digital marketing and promotional campaigns
- Marketing projects, presentations, and case studies

My teaching approach focuses on making concepts easy to understand through real-world examples, interactive discussions, and hands-on activities. I believe learning should be engaging, practical, and tailored to each student's needs.

I believe that being a good teacher doesn't mean knowing everything. You may have questions I don't have immediate answers to, but I will always take the time to research, learn, and help you find the information you need. I want my students to feel comfortable asking questions, making mistakes, and exploring new ideas without feeling judged.

Whether you're completely new to marketing or looking to strengthen your understanding, I'm excited to help you build your knowledge and confidence!

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You can bring your own website or project, or we can work through realistic examples together. I'll explain the reasoning behind each step so you can make better decisions independently, not just copy a checklist.

I've worked in SEO and content strategy for more than eight years across 500+ projects, and I've trained and mentored marketers and helped develop digital marketing learning materials. Lessons are adapted to your current knowledge and goals.