Digital Marketing – Social Media, Content, SEO and Online Business Marketing

From 56 C$ /h

Learn practical digital marketing skills and understand how businesses use online channels to reach customers, build their brand and grow their digital presence.

Lessons are tailored around your current knowledge and what you want to achieve, whether you're learning digital marketing for the first time, developing your professional skills, promoting your own business or exploring a career in digital marketing.

Topics can include social media marketing, content creation and planning, brand positioning, understanding target audiences, customer journeys, digital advertising, SEO fundamentals, website marketing and developing a digital marketing strategy.

We can also explore how different digital channels work together and how businesses measure the effectiveness of their marketing using analytics, engagement, conversions and other key performance indicators.

Lessons focus on practical learning using examples, exercises and real-world business scenarios rather than simply studying marketing theory. Where appropriate, we can work on creating marketing plans, content strategies and campaigns that allow you to put what you learn into practice.

No previous digital marketing experience is required for beginner lessons.

Extra information

Students should have access to a computer or laptop and an internet connection. No previous digital marketing experience is required. Lessons can be adapted around personal learning goals, career development or applying digital marketing skills to a business or project.

Location

Online from United Kingdom

About Me

I am a technology professional and the founder of MacDonald Digital Solutions, a digital learning business focused on making practical technology skills more accessible.

My own journey into technology involved developing skills through structured training and hands-on projects, which has given me a strong understanding of what it is like to learn technical subjects from the beginning.

Through MacDonald Digital Solutions, our aim is to help people develop practical digital skills that they can use for personal development, education, career progression or their own projects.

My teaching style is friendly, patient and practical. I believe people learn technology best by understanding the fundamentals and then applying them through real exercises and projects rather than simply memorising information.

Lessons are adapted to the learner's current ability and goals, whether they are completely new to technology or looking to strengthen skills they have already started developing.

Education

Full Stack Development Traineeship – IT Career Switch
AWS re/Start Cloud Computing Programme - Generation UK
CodeYourFuture – Software Development Training
Generation UK – Data & Technology Training

Experience / Qualifications

Experience across technology, software development, service delivery and business environments.

Practical experience building web applications and websites using technologies including HTML, CSS, JavaScript, React, TypeScript, Node.js, Git and GitHub.

My background also includes more than 15 years of experience in retail management and customer-focused environments, giving me experience in communication, coaching, problem-solving and supporting people with different levels of knowledge and confidence.

I have completed technology training through programmes including IT Career Switch, AWS re/Start, CodeYourFuture and Generation UK.

Age

Children (7-12 years old)

Teenagers (13-17 years old)

Adults (18-64 years old)

Seniors (65+ years old)

Student level

Beginner

Intermediate

Advanced

Duration

30 minutes

45 minutes

60 minutes

90 minutes

120 minutes

The class is taught in

English

French

Skills

Social media

Marketing

Advertising

Availability of a typical week

(GMT -04:00)

New York

Online via webcam

Mon

Tue

Wed

Thu

Fri

Sat

Sun

00-04

04-08

08-12

12-16

16-20

20-24

Data & Business Analytics – Excel, Data Analysis, Reporting and Business Insights

56 C$ /h

Learn practical Data and Business Analytics skills through structured, hands-on lessons designed around your experience and goals.

These lessons are suitable for beginners and developing learners who want to understand how data can be collected, analysed, interpreted and used to support business decisions.

Lessons can cover Excel, data cleaning and preparation, spreadsheets, formulas and functions, data analysis, data visualisation, dashboards, reporting, KPIs, business requirements and turning raw data into useful business insights.

Depending on your goals, we can also explore tools and concepts used within real business environments, including Power BI, databases, data quality and business reporting.

Lessons are practical rather than purely theoretical. We can work through exercises, datasets, business scenarios and projects so you understand not only how to use the tools but also why particular approaches are used.

Lessons can be adapted for people starting from scratch, students developing their analytical skills, professionals wanting to improve their confidence with data, or people considering a career in Data or Business Analytics.

Web Design – Learn UI/UX, Responsive Design and How to Design Modern Websites

56 C$ /h

Learn how to design modern, professional and user-friendly websites through practical web design lessons tailored to your experience and goals.

These lessons are suitable for beginners and developing learners who want to understand how websites are planned and designed before and during development.

Topics can include website layouts, colour and typography, navigation, responsive design, user experience (UX), user interface (UI) design, wireframes, page structure, accessibility and designing for desktop, tablet and mobile devices.

We can also explore tools such as Figma and look at how a website progresses from an initial idea through wireframes and visual designs towards a finished website.

Lessons focus on practical learning. You can work through design exercises, analyse existing websites and create your own website designs and portfolio projects while learning the principles behind good web design.

Lessons can be adapted for complete beginners, students developing their digital skills, people building their own websites or those considering careers in web design, UI/UX or the wider digital industry.

No previous web design experience is required for beginner lessons.

Cami

4.9

(29)

How to prepare for a media interview? What means should be used to fight his fear of the camera and improve his image? How to present yourself and your project in front of a camera?

How to present yourself and your project to the media?

Targeted content according to your project: Verbal and / or gestural communication; Seduction of the lens and / or microphone; Improvisation in front of a microphone and / or a camera; Voice & gaze; Games of one or two cameras; Chronic; Animation; Reportage; Direct radio & TV; Interview; Narration; Speech in all its forms (...)

In short, several objectives:
◾ Confront your shyness in front of the microphone / camera.
◾ Understand his speech and his diction.
◾ Taming the media environment (radio / tv).
◾ Familiarize yourself with your image and voice.
◾ Manage your speaking time.

Through exercises (diction, voice, presence, breathing, presentations, time management, etc.), role plays, interview simulations and familiarization with one's image and voice, the participants move at their own pace in a flexible educational framework.

Note that during the videoconference session, all the notes are transcribed in the chat so that you can access them at any time when you wish.

Indeed, speaking is a predominantly physical activity, which, while taking care of its image, is based on a body, a voice, a breath, a rhythm (diction) and an emotion (the imagination and the sensations ) reflecting the speaker's involvement in his speech. How to send a clear message? How to make the difference, to make an impression?

Knowing how to speak, act and interact in public is almost a necessity today: your public speaking must be effective and efficient with clear, simple and powerful messages.

Simple and pragmatic tools will be presented for: generating listening ● making an impression ● fostering confidence ● generating need ● motivating teams by explaining a strategy ● getting messages across within groups ● overcoming shyness by assimilating 3 CRV axes (body-breathing-voice) ● better manage disagreement or conflict.

Mastered, the method allows:
• improve self-confidence and stress management with the development of the speaker's fluency (verbal-bodily), his public speaking and his sense of repartee and improvisation.
• to work on their ease, leadership, charisma, creativity and personal development through scenarios.
* improve the characteristics of the spoken voice (timbre, pitches, intention, flow).
* get your message across through your image, while gaining improvisation skills and responsiveness.

Supplemented by basic exercises (diction, voice, presence, breathing, presentation, time management), role plays, improvisations and simulations. With the key word: pronunciation, diction / articulation, the sense of repartee.

Statistically, the progression following these private sessions is quickly noticeable, from 2 sessions. ( study 2020).

Trained in Grande Ecole post-preparatory classes & Ivy League university in the United States, specialized and has worked for more than 15 years, in Europe and North America, in the field of communication and public speaking, in renowned international public and private establishments, intervening in forums and conferences, and oriented on pedagogy and careful methodology.

- Locations: Geneva - Lausanne - Friborg - Neuchâtel - Montreux - Basel - Sion - Sierre - Morges - Bienne. But currently and until further notice, only by videoconference in accordance with national recommendations on Covid.

These sessions also seem to be perfectly unanimous since they have the advantages of live (example: quality of the interaction), without its disadvantages (example: loss of travel time), with additional advantages (example: of notes on the chat, which can be reread afterwards). In this context, these videoconference sessions for which you have requested me, seem to suit everyone perfectly, take place in a very optimal way and generate a certain enthusiasm (and a certain enthusiasm). That is why, at your request, I continue to offer this option. Take good care of yourself and yours!

PROGRAM
À la carte program: evaluated and adapted to each need.

Fatih

4.9

(29)

Are you enrolled in a Business Management or an MBA program and you need help in your business courses? Fatih would be happy to help you in your business management, marketing, human resource management and other related courses. I have a PhD in economics from Georgetown University and I have a BA in economics from Bogazici University. Over the past 10 years I have worked as an Associate Professor of Economics and Finance in various universities and I tutored university students in various economics, finance, and accounting courses. Our academy helps college students in their various courses. We have students from various universities in US and UK including American University, George Washington University, Nottingham University, King's College London, University of Bath, Northwestern University, University of Royal Holloway etc. Please contact us if you need help in any of your business management courses.

Camille

4.9

(29)

Copywriting is the art of selling with words. In short, it's written marketing. Concretely, a copywriter (or copywriter) writes content tailored for the sale of a product or service.

And precisely, it is either:
- to offer you concrete techniques, a clear methodology and pragmatic tools to learn how to write quality content yourself for your own needs
- or to help you directly to promote the content of your product and design a text, a letter, a hook, a slogan, write marketing files, press releases, an internet page, blog posts, advertising banners and newsletters (...) in an impactful and optimal way. Choose the appropriate terms and format them in order to convey an idea, a message, in the most relevant, effective and persuasive way possible.

So, how can you write writing highlighting a brand, a product, a person or simply a company... in order to promote it and gain visibility?

This is why, to help you on the one hand, to create strong, attractive and synthetic messages but also on the other hand, to teach you to do it for yourself, it will be a question of precisely understanding your needs, your product, your strategy, the values you wish to convey (...). Objective: to be creative enough to capture the attention of your audience and make readers want it.

With reusable writing, making your communication profitable, increasing your notoriety and achieving your objectives (...) allows you to make a lasting impression over time. Because always keep in mind that the writing remains.

Develop your visual approach, compare the coherence of the text with the guideline but also the coherence of the idea with the graphic concept: it is also a question of assuming the tasks of coordination.

If you also wish to train yourself to write other content yourself, the training can include deepening your writing skills to give personality to your texts, developing ideas, concepts and their implementation, creativity/presentation techniques... all anchored in practical exercises and scenarios.

➤ THE COPYWRITER TRAINER
Trained at the Grande Ecole post-European preparatory classes & Ivy League University in the United States, our teacher has specialized and worked for more than 17 years, in Europe and North America, in the field. On the one hand as a copywriter then as director of communication / advertising agencies. On the other hand, as a trainer in this field in renowned public and private international establishments, speaking in forums and conferences.

➤ PLACE, TIMETABLE, PRICES
✓ Locations: Geneva-Lausanne-Fribourg-Zurich-Neuchâtel-Lugano-Montreux-Basel-Neuchâtel-Bern-Lucerne-Brussels-Luxembourg-Paris-Lyon. But currently, these sessions continue to be offered by videoconference in the current context and in accordance with general demand which is almost unanimous on this subject.

✓ Indeed, apart from the classic advantages of videoconferencing (time saving related to travel & their unforeseen events, eco-responsibility, increased schedule flexibility, etc.), the quality of the session & the interaction remain identical. In addition, the entire exchange, notes and recommendations are immediately transcribed on the dedicated chat.

✓ Languages: French/English.

✓ Progress following these private sessions is noticeable after 1 to 2 sessions (*2025 study).

✓ As other people do regularly, you can also please your loved ones by offering gift vouchers available all year round.

CONTACT / PROGRAM

✓ A la carte program: evaluated and adapted to each need.

Vincent

4.9

(29)

I specialize in tutoring Accounting and Business for school. My goal is to keep students challenged, but not overwhelmed. I assign homework after every lesson and provide periodic progress reports.

AM A PASSIONATE AND PROFESSIONAL TEACHER OF ACCOUNTS, BUSINESS AND ECONOMICS.
ALWAYS AVAILABLE AND READY TO MAKE A DIFFERENCE IN THE STUDENTS . I HAVE BEEN TEACHING IGCSE AND A LEVELS .

AM SO MUCH FAMILAR WITH THE IGCSE SYLABUS AND A LEVELS.

I have full Outstanding knowledge of accounts formulas and concepts. In-depth knowledge of using various teaching and learning aids. Ability to pay extra attention to the slow learning students. Exceptional verbal and written communication skills.

Andrea

4.9

(29)

Designed to equip you with essential digital marketing skills and strategies, this class covers basic areas including social media content creation, email marketing, B2B and B2C marketing, and content planning.

- Social Media Content Creation: Learn to craft engaging content tailored for platforms like Facebook, Instagram, LinkedIn, and X (formerly Twitter). Using content creation tools like Canva. Learn different content types to boost brand awareness and foster audience engagement.

- Email Marketing: Building and managing effective email campaigns with the mailing tool Mailchimp (easy use). Understand segmentation, personalization, and analytics to enhance open and click rates.

- B2B and B2C Marketing Strategies: Discover the nuances between Business-to-Business and Business-to-Consumer marketing. Learn to tailor your approach to meet the unique needs and behaviors of different audiences.

- Content Creation and Planning: Develop skills in creating compelling content that resonates with your target audience. Learn to plan and execute content calendars that align with marketing goals.

What you will gain:

1. Practical Skills: Hands-on experience with real-world projects to build a robust portfolio.
2. Strategic Insight: Ability to develop and implement effective digital marketing strategies.
3. Analytical Proficiency: Learn to analyze campaign performance and make data-driven decisions.

This course is ideal for beginners aspiring to enter the digital marketing field, entrepreneurs seeking to promote their businesses online, or professionals aiming to enhance their marketing skill set.

Why Choose This Course
- Covers basic aspects of digital marketing.
- Learn from an industry professional with real-world experience.
- Access course materials online at your own pace.

Take the first step towards a rewarding career in digital marketing. Enroll now to gain the skills and knowledge needed to thrive in the digital landscape :)

Adrien

4.9

(29)

As a university lecturer and strategy consultant, I offer marketing and strategy support primarily aimed at higher education students.

My approach is based both on teaching and on concrete professional experience acquired in the luxury and watchmaking industry, within large groups and then as a consultant.

The sessions can focus on understanding and mastering the main concepts of marketing, strategy and positioning, but also on their application to real business situations.

Depending on the needs, we can work in particular on:

– strategic diagnosis and market analysis;
– segmentation, targeting and positioning;
– value proposition and competitive advantage;
– brand strategy and marketing mix;
– analysis of the competition and the environment;
– case studies and strategic recommendations;
– methodology, structuring an analysis and exam preparation.

Particular attention is paid to the ability to move from concept to analysis: identifying truly relevant information, choosing the right tools, building a coherent argument and formulating a reasoned recommendation.

I can also assist in the preparation of an oral presentation, a report or a case study, in a pedagogical approach: clarification of reasoning, methodology, critical review and improvement of the student's work.

The goal is not to accumulate theoretical models, but to know when to use them, why, and with what limitations.

Verentia

4.9

(29)

I offer practical, industry-focused graphic design lessons tailored to your goals—whether you’re a complete beginner or looking to refine your existing skills.
With a strong background in graphic design, I focus on teaching both the creative and technical sides of design. My lessons cover essential tools such as Adobe CC, Figma and Affinity alongside core design principles like typography, composition, colour theory, and branding.
Students can expect hands-on projects, real-world examples, and personalised feedback to help build confidence and a professional-quality portfolio. I also support learners who want to prepare for design-related studies, freelance work, or creative careers.
Each session is adapted to your pace and interests, whether you want to:
- Learn the fundamentals of graphic design
- Develop branding and visual identity projects
- Build a strong portfolio
My goal is to make design approachable, engaging, and directly applicable to real-world creative work.

Ornella

4.9

(29)

Understanding marketing means knowing how to position your product/service using the right digital tools and grasping the nuances of the customer journey. Before embarking on a project, it's crucial that you understand how to do it.
With 10 years of marketing experience and a personalized, educational approach, I'll guide you through this journey by providing only the information you need: no unnecessary theoretical jargon, no concepts you'll never use. I'm already a trainer for IFAPME and have been a private tutor for several years.

Niematallh

4.9

(29)

Practical digital marketing — from idea to real project

I teach marketing in a 100% practical way.

In the lessons we cover:
- Digital Marketing Fundamentals (Social Media, Advertising, Brand Building)
How to market a startup project with a limited budget
Pricing services and products in a way that attracts customers

Suitable for: Small business owners, students who like to understand practical marketing, anyone who likes to start their own business.

Abdelmounim

4.9

(29)

startup accompagnement and entrepreneurship trainer
Validate: Test your idea with real users.

Build: Create a Minimal Viable Product (MVP).

Fund: Bootstrap, secure loans, or pitch investors.

Scale: Market, hire smart, and adapt. and more

Olorunfemi

4.9

(29)

I am olusola Abiodun from femassol foods and mills. I make economic, marketing, and business management easy for Students to understand.
My class is for WAEC, JAMB, GCE, and University students. I explain with past questions, and easy diagrams so student can pass their exams. I base my teaching and lessons on part-time and online.
Students should book a class with me and economics will become your favorite subject.

Aida

4.9

(29)

I'm an AI Creative Producer, Digital Content Designer and experienced educator based in Belgium, teaching students worldwide.

With over 18 years of educational experience and extensive hands-on practice in generative AI, I specialise in technical AI animation, social media content production and creative AI workflows.

I actively create AI visuals, animations, educational content and digital media through projects including Kleine Klanken, Future Minds with AI-DA and the collaborative international platform KWIP.online.

My teaching approach is practical, personalised and project-based. I help students turn their own ideas into finished creative products.

Worldwide classroom. Premium knowledge. No borders.

Patrick

4.9

(29)

As a professional in the luxury and cosmetics industry for many years, this course is aimed at anyone, beginners or experienced professionals, who wants to know everything about these professions.
The program includes: historical aspects, markets and players, strategies employed, distribution, communication, customer experience...
In short, a complete, constantly updated and ultra-detailed overview of everything you need to know about these professions.
Feel free to contact me, I would be happy to answer your questions.

Patrick

Valery

4.9

(29)

Learn to create your own website or online store using artificial intelligence tools, without any programming knowledge. Ideal for entrepreneurs, small businesses, freelancers, and students who want an online presence.

I design websites and online stores for startups (Shopify and Tiendanube) and use AI daily to create text, images, and structures. In these classes, I'll teach you how to do it yourself, step by step.

In classes you will learn to:
• Plan your website: objective, audience, sections and call to action.
• Use AI (ChatGPT, Claude, Gemini) to write texts, generate ideas and images, and organize content.
• Build your page with simple tools or with AI-powered website builders.
• Set up an online store: products, photos, prices, payments and shipping (Shopify or Tiendanube).
• Create a coherent visual identity: colors, fonts and logo with Canva.
• Publish your website, connect it to your social media and WhatsApp, and keep it updated.

How the classes are: We work on your own project from the first session, so you make progress on your website in each class. We conduct video calls (Zoom or Google Meet) with screen sharing.

Khojesta

4.9

(29)

Vous souhaitez découvrir le marketing digital et apprendre à promouvoir une activité sur Internet ?

Je vous propose une initiation au marketing digital destinée aux débutants qui souhaitent comprendre les bases de ce domaine.

Au programme :

- Découvrir le marketing digital et ses principaux objectifs.
- Comprendre les bases du marketing sur les réseaux sociaux.
- Apprendre à identifier un public cible.
- Découvrir les principes de la création de contenu.
- Comprendre comment préparer un calendrier éditorial simple.
- Découvrir les bases de la communication en ligne et de la promotion d'une activité.

Les cours reposent sur des explications simples, des exemples concrets et des exercices pratiques adaptés au niveau de chaque apprenant.

Ce cours convient aux débutants, aux étudiants et aux personnes qui souhaitent découvrir le marketing digital pour un projet personnel ou professionnel.

Aucune connaissance préalable en marketing digital n'est nécessaire.