Copywriting is the art of selling with words. In short, it's written marketing. Concretely, a copywriter (or copywriter) writes content tailored for the sale of a product or service.
And precisely, it is either:
- to offer you concrete techniques, a clear methodology and pragmatic tools to learn how to write quality content yourself for your own needs
- or to help you directly to promote the content of your product and design a text, a letter, a hook, a slogan, write marketing files, press releases, an internet page, blog posts, advertising banners and newsletters (...) in an impactful and optimal way. Choose the appropriate terms and format them in order to convey an idea, a message, in the most relevant, effective and persuasive way possible.
So, how can you write writing highlighting a brand, a product, a person or simply a company... in order to promote it and gain visibility?
This is why, to help you on the one hand, to create strong, attractive and synthetic messages but also on the other hand, to teach you to do it for yourself, it will be a question of precisely understanding your needs, your product, your strategy, the values you wish to convey (...). Objective: to be creative enough to capture the attention of your audience and make readers want it.
With reusable writing, making your communication profitable, increasing your notoriety and achieving your objectives (...) allows you to make a lasting impression over time. Because always keep in mind that the writing remains.
Develop your visual approach, compare the coherence of the text with the guideline but also the coherence of the idea with the graphic concept: it is also a question of assuming the tasks of coordination.
If you also wish to train yourself to write other content yourself, the training can include deepening your writing skills to give personality to your texts, developing ideas, concepts and their implementation, creativity/presentation techniques... all anchored in practical exercises and scenarios.
➤ THE COPYWRITER TRAINER
Trained at the Grande Ecole post-European preparatory classes & Ivy League University in the United States, our teacher has specialized and worked for more than 17 years, in Europe and North America, in the field. On the one hand as a copywriter then as director of communication / advertising agencies. On the other hand, as a trainer in this field in renowned public and private international establishments, speaking in forums and conferences.
➤ PLACE, TIMETABLE, PRICES
✓ Locations: Geneva-Lausanne-Fribourg-Zurich-Neuchâtel-Lugano-Montreux-Basel-Neuchâtel-Bern-Lucerne-Brussels-Luxembourg-Paris-Lyon. But currently, these sessions continue to be offered by videoconference in the current context and in accordance with general demand which is almost unanimous on this subject.
✓ Indeed, apart from the classic advantages of videoconferencing (time saving related to travel & their unforeseen events, eco-responsibility, increased schedule flexibility, etc.), the quality of the session & the interaction remain identical. In addition, the entire exchange, notes and recommendations are immediately transcribed on the dedicated chat.
✓ Languages: French/English.
✓ Progress following these private sessions is noticeable after 1 to 2 sessions (*2025 study).
✓ As other people do regularly, you can also please your loved ones by offering gift vouchers available all year round.
CONTACT / PROGRAM
✓ A la carte program: evaluated and adapted to each need.
