Introduction to Marketing: Master the fundamentals through concrete examples and a practical approach

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From 40 C$ /h

Discover marketing and master its fundamentals through a simple, practical and interactive approach!

With a Master's degree in Marketing and Sales, a PhD in Marketing and extensive professional experience in business, I offer introductory marketing courses tailored to your level and objectives.

My goal is to help you understand the essential concepts of marketing, apply them to concrete situations, and develop your analytical skills.

In the program :

- The fundamentals and key concepts of marketing.
- Market analysis and competitive analysis.
- Consumer behavior.
- Segmentation, targeting and positioning (STP).
- The marketing mix: the 4Ps (Product, Price, Place and Communication).
- The development of a marketing strategy.
- Concrete examples from companies, practical exercises and case studies.

My teaching method:

Drawing on my academic background, research methodology, and professional experience, I favor a progressive, interactive, and practical approach. Theoretical concepts are illustrated with examples from the business world to facilitate their understanding and application.

Each session is tailored to your needs: understanding lessons, preparing for exams, completing academic work or acquiring marketing skills.

My goal: to help you master the fundamentals of marketing, develop your skills and gain confidence in your studies and professional projects.

Together, let's transform theoretical knowledge into practical skills!

Location

Online from Switzerland

Age

Children (7-12 years old)

Teenagers (13-17 years old)

Adults (18-64 years old)

Seniors (65+ years old)

Student level

Beginner

Intermediate

Advanced

Duration

60 minutes

90 minutes

The class is taught in

French

English

Arabic

Spanish

Skills

Marketing

Economics for students

Business management

Availability of a typical week

(GMT -04:00)

New York

Online via webcam

Mon

Tue

Wed

Thu

Fri

Sat

Sun

00-04

04-08

08-12

12-16

16-20

20-24

Consumer behavior course: understanding motivations, attitudes, and purchasing decisions

27 C$ /h

Understand why consumers buy, how they make their decisions, and what influences their behavior!

With a Master's degree in Marketing and Sales, a PhD in Marketing and extensive professional experience in business, I offer consumer behavior courses tailored to your level and academic or professional goals.

My goal is to help you understand the psychological, social, and cultural mechanisms that influence purchasing decisions, while enabling you to apply theoretical concepts to concrete situations.

In the program :

- The foundations of consumer behavior.
- The needs, motivations and obstacles to purchase.
- Consumer perception, learning, and attitudes.
- The purchasing decision process.
- The influence of family, social groups and culture.
- The psychological, personal and situational factors that influence consumption.
- Customer satisfaction, loyalty and experience.
- Concrete examples, case studies and practical applications.

My teaching method:

I favor a progressive, interactive approach, illustrated with examples from everyday life and the business world. Thanks to my academic background, research methodology, and professional experience, I guide you in understanding the theories and applying them to real-world situations.

Each session is personalized according to your needs: understanding the lessons, preparing for exams, completing academic work or deepening your marketing knowledge.

My goal: to help you analyze consumer behavior, understand their motivations, and master the key concepts needed to develop effective marketing strategies.

Together, let's discover what lies behind each purchasing decision!

Diane-Marie

5.0

(5)

Discover the basics of Marketing! I have a Master's degree in the subject (as well as Economics) ,as well as being Six Sigma Green belt certified.
Whether you are curious about it, need a refresher session(s) or help with the creation of your Business Plan, I am here for you!

Youssef

5.0

(5)

🎓 Youssef – Private tutor in Market Finance & Economics
🧭 Route

Graduate of the National School of Commerce and Management of Casablanca (ENCG) – specializing in Market Finance.
Passionate about financial markets, macroeconomics and asset valuation, I have acquired solid academic and practical experience in portfolio management, financial analysis and econometrics applied to finance.

📚 Subjects taught

Financial market

Financial mathematics

Microeconomics and macroeconomics

Statistics and probability applied to finance

General economy

Financial management

Portfolio management

Econometrics

Derivatives (options, futures, swaps)

Technical and fundamental analysis

Portfolio theory and risk management

Capital markets and monetary policies

International finance and foreign exchange

Financial analysis and company valuation

Financial and analytical accounting

🧠 Methodology

My method is based on a progressive and practical approach:

Review of fundamental concepts before each new concept.

Practical exercises inspired by exams, real cases and the stock market.

Simplified explanation of financial and economic models.

Personalized support according to level and objectives (exams, competitions, finance professions, etc.).

Trading simulation and market analysis sessions for advanced students.

Cami

5.0

(5)

➤ Being a good manager is also being a good communicator. After all, a strategy can only be put into practice if you show yourself capable of interacting with your employees, of being a source of inspiration for them and of listening to their concerns. Unfortunately, not all managers naturally excel in this role and their difficulties in asserting themselves as true leaders is often attributable to their difficulties in communicating.

➤ The objective would then be to explore together the areas of improvement in terms of communication know-how. And managing effectively requires specific and advanced know-how.

➤ In fact, managerial communication corresponds to the interactions between the management of the company and the organization and more specifically, between the manager and his team. This executive is in charge of transmitting information and directives from higher hierarchical levels, supporting internal communication, distilling messages related to his own management to obtain the commitment of his team, all while transmitting a message effectively.

➤ This exercise can therefore be tricky: this is why it is important to choose the right mediator in order to be well supported, not only to be understood by those around him, but also to carry out his mission.

➤ What to communicate? When ? Whose ? These questions will find an answer in the consistency of the actions undertaken. Good managerial communication will thus aim to exchange / dialogue effectively with its employees, maintain a close link between the different layers of the company, bring human relations back to the heart of the company, establish a climate of trust and good team cohesion, motivate by inspiring.

➤ In short, each session combines techniques & practice exercises adapted to your everyday situations (filmed with your agreement in order to be reviewed, commented on, decoded together live), so that you can put them into practice immediately, and this from the 1st session.

➤ THE TRAINER:
Trained in Grande Ecole post-preparatory classes & Ivy League university in the United States, our teacher has specialized and has been working for more than 15 years, in Europe and North America, in the field of communication , in reputable international public and private establishments, intervening in forums and conferences, and oriented on two axes: training and coaching, with pedagogy and careful methodology as key words.

➤ PLACE, TIMETABLE, PRICES
✓ Locations: Geneva-Lausanne-Fribourg-Zurich-Neuchâtel-Lugano-Montreux-Basel-Neuchâtel-Bern-Lucerne-Brussels-Luxembourg-Paris-Lyon. But currently, these sessions continue to be offered by videoconference in the current context and in accordance with general demand which is almost unanimous on this subject.

✓ Indeed, apart from the classic advantages of videoconferencing (time saving related to travel & their unforeseen events, eco-responsibility, increased schedule flexibility, etc.), the quality of the session & the interaction remain identical. In addition, the entire exchange, notes and recommendations are immediately transcribed on the dedicated chat.

✓ To support us among ourselves & to be pleasant to you in this sustainable / particular period and in a spirit of solidarity, the fees are temporarily reduced and will not increase after the start of our sessions.

✓ Languages: French/English.

✓ The progress following these private sessions is perceptible from 1 to 2 sessions (*2023 study).

✓ As other people do regularly, you can also please your loved ones by offering gift vouchers available all year round.

CONTACT / PROGRAM
✓ A la carte program: evaluated and adapted to each need.

Aziz

5.0

(5)

Expert trainer in management in entrepreneurship and business creation, Senior executive in Audit and Management Control and PhD student in Management Sciences, I offer support courses in economics and management in particular:
- Support courses for Baccalaureate students;
- Corporate finance: analysis and financial management;
- General Accounting:
- Cost accounting;
- Company accounting;
- In-depth comptability;
- Taxation;
- Management control;
- International accounting: IFRS
- Consolidation;
- Auditing;

Camille

5.0

(5)

Copywriting is the art of selling with words. In short, it's written marketing. Concretely, a copywriter (or copywriter) writes content tailored for the sale of a product or service.

And precisely, it is either:
- to offer you concrete techniques, a clear methodology and pragmatic tools to learn how to write quality content yourself for your own needs
- or to help you directly to promote the content of your product and design a text, a letter, a hook, a slogan, write marketing files, press releases, an internet page, blog posts, advertising banners and newsletters (...) in an impactful and optimal way. Choose the appropriate terms and format them in order to convey an idea, a message, in the most relevant, effective and persuasive way possible.

So, how can you write writing highlighting a brand, a product, a person or simply a company... in order to promote it and gain visibility?

This is why, to help you on the one hand, to create strong, attractive and synthetic messages but also on the other hand, to teach you to do it for yourself, it will be a question of precisely understanding your needs, your product, your strategy, the values you wish to convey (...). Objective: to be creative enough to capture the attention of your audience and make readers want it.

With reusable writing, making your communication profitable, increasing your notoriety and achieving your objectives (...) allows you to make a lasting impression over time. Because always keep in mind that the writing remains.

Develop your visual approach, compare the coherence of the text with the guideline but also the coherence of the idea with the graphic concept: it is also a question of assuming the tasks of coordination.

If you also wish to train yourself to write other content yourself, the training can include deepening your writing skills to give personality to your texts, developing ideas, concepts and their implementation, creativity/presentation techniques... all anchored in practical exercises and scenarios.

➤ THE COPYWRITER TRAINER
Trained at the Grande Ecole post-European preparatory classes & Ivy League University in the United States, our teacher has specialized and worked for more than 17 years, in Europe and North America, in the field. On the one hand as a copywriter then as director of communication / advertising agencies. On the other hand, as a trainer in this field in renowned public and private international establishments, speaking in forums and conferences.

➤ PLACE, TIMETABLE, PRICES
✓ Locations: Geneva-Lausanne-Fribourg-Zurich-Neuchâtel-Lugano-Montreux-Basel-Neuchâtel-Bern-Lucerne-Brussels-Luxembourg-Paris-Lyon. But currently, these sessions continue to be offered by videoconference in the current context and in accordance with general demand which is almost unanimous on this subject.

✓ Indeed, apart from the classic advantages of videoconferencing (time saving related to travel & their unforeseen events, eco-responsibility, increased schedule flexibility, etc.), the quality of the session & the interaction remain identical. In addition, the entire exchange, notes and recommendations are immediately transcribed on the dedicated chat.

✓ Languages: French/English.

✓ Progress following these private sessions is noticeable after 1 to 2 sessions (*2025 study).

✓ As other people do regularly, you can also please your loved ones by offering gift vouchers available all year round.

CONTACT / PROGRAM

✓ A la carte program: evaluated and adapted to each need.

Vincent

5.0

(5)

I specialize in tutoring Accounting and Business for school. My goal is to keep students challenged, but not overwhelmed. I assign homework after every lesson and provide periodic progress reports.

AM A PASSIONATE AND PROFESSIONAL TEACHER OF ACCOUNTS, BUSINESS AND ECONOMICS.
ALWAYS AVAILABLE AND READY TO MAKE A DIFFERENCE IN THE STUDENTS . I HAVE BEEN TEACHING IGCSE AND A LEVELS .

AM SO MUCH FAMILAR WITH THE IGCSE SYLABUS AND A LEVELS.

I have full Outstanding knowledge of accounts formulas and concepts. In-depth knowledge of using various teaching and learning aids. Ability to pay extra attention to the slow learning students. Exceptional verbal and written communication skills.

Cam

5.0

(5)

Hi student,

Are you a university student who are struggling in Finance, Accounting and Economics - related courses and needs further help?
Are you looking for a tutor who can help you pass the exams and inspire you to develop the love for Finance?
Then don't hesitate to join my class!

About Me:
I graduated with Cum Laude distinction in Masters Business Administration (MSc BA) - Finance major from University of Twente, Netherlands. I also hold a Bachelor Business Administration degree (BSc BA) in from Erasmus University Rotterdam (top 70th Global rank), GPA 4.0/4.0. I ranked in top 2% student (top 15/675) in Finance and Quantitative Decision Making courses during my student time. And I have completed a variety of Finance, Accounting, and Economics-related courses, from the most basic to the more advanced, so I can tailor my tutoring approach based on your level and learning goals. I now work as an Order to Cash controller in Unilever Netherlands, where I use my accounting & finance knowledge everyday.

Besides, I have experience working as university teaching assistant for over 3 courses and private tutoring many university students.

Course Highlights:
- Comprehensive Coverage: Dive deep into the core concepts of Finance, Accounting and Economics based on the materials you provided. Examples of topics: Time value of money; Risk and return; Portfolio theory; Financial Statements; Cost accounting; Microeconomics vs. Macroeconomics.
- Problem-Solving Skills: Develop analytical and problem-solving skills that are required to solve financial problems/exercises. Learn to effectively use formulas.
- Real-World Applications: Explore how these concepts are applied in the outside world and understand why it matters to you.
- Flexible Schedule: Choose from flexible schedules to accommodate your university workload and personal commitments. Please propose a few preferences and I will try my best.

Note:
- Please send me the booking request and your materials at least 48 hours before the class.

Lobna

5.0

(5)

Hey, are you interested in understanding your business studies easily, summarizing all your files, preparing for your exams and with No physical EFFORT!

Well, you're in the right place, friend.

All you need to do, click the booking button, send me a few details (grade, topics, deadlines .....) and I'll see you there!!

I am a Business administration teacher with a BBA (very good with honors), top of my class, running my online tutoring Academy would love to help you.

I can teach you in Arabic" which is my native language ", English and Turkish.

Great! Be a business lover, study business easily and have a nice Business Day!!

See you!

Dr.Ibrahim

5.0

(5)

Business Administration (MBA) is a comprehensive, advanced-level program designed to develop strategic thinking, leadership skills, and practical expertise across all major areas of business. Core subjects include finance, marketing, operations, human resource management, organizational behavior, economics, and business strategy. Students will analyze real-world business challenges, engage in case studies, and participate in collaborative projects to build decision-making and problem-solving abilities. The program emphasizes innovation, global perspectives, and ethical leadership, preparing graduates for executive roles, entrepreneurial ventures, and dynamic career opportunities in diverse industries.

Joey

5.0

(5)

Economics & Business Economics tutoring – aimed at final exam success

I help final-year students with economics and business economics, from pre-vocational secondary education (MAVO) to pre-university education (VWO). With over five years of experience as a tutor, I know exactly what students struggle with and how best to approach exam questions.

My coaching is practical, effective, and results-oriented. The focus is on practicing exam skills, learning clever tricks, and understanding the structure of exam questions. This way, students learn not only the material but also, and more importantly, how to approach questions.

All tutored students completed their final exams with at least 1 grade point higher.

Want to take your economics or business economics exam with more confidence and clarity? I'd be happy to help!

Suitable for Havo 3,4,5
VWO 4,5,6
Mavo 3
There is also an opportunity for HBO/WO students with business economics issues!

Fisnik

5.0

(5)

I offer accounting courses for secondary school students, particularly in vocational training, as well as for first-year bachelor's students at university or college.

The objective is to help the pupil or student understand accounting logic, master important entries and know how to solve exercises in a structured way, whether for a quiz, an exam, a qualification or a refresher course.

I primarily support pupils and students who wish to review the basics, better understand accounting mechanisms and practice on typical exercises.

Subjects covered according to your program:

• Basics of accounting:
debit/credit, asset and liability accounts, expenses and revenues, chart of accounts, account logic, supporting documents and reading statements.

• Journal and accounting entries:
recording of current operations, purchases, sales, payments, receipts, VAT, customer and supplier accounts, entries with or without discount.

• VAT and commercial transactions:
VAT to be recovered, VAT to be paid, purchase invoices, sales invoices, credit notes, trade discounts, rebates, incidental expenses and calculations related to commercial transactions.

• Depreciation:
straight-line depreciation, declining balance depreciation, depreciation schedules, depreciation charges, net book value and year-end entries.

• Provisions and adjustments:
provisions, deferred charges, accrued income, charges to be allocated, deferred income, inventory entries and year-end adjustments.

• Balance sheet and income statement:
construction of the balance sheet, assets/liabilities, equity, debts, expenses, revenues, profit or loss for the year, link between the income statement and the balance sheet.

• Basic financial analysis:
working capital, working capital requirement (WCR), net cash, simple ratios, reading and interpretation of financial statements.

• Cash flow:
operating cash flow, investment cash flow, financing cash flow, distinction between accounting profit and cash flow.

• Exam/qualification preparation:
Typical exercises, past quizzes, exams, case studies, problem-solving methods, guided correction and identification of common errors.

I can also help with economics depending on the level and program, particularly in microeconomics and macroeconomics: supply and demand, elasticities, costs, competition, market, growth, inflation, economic policy and basic models.

Method of working :

1. We identify the chapters that pose a problem;
2. I will re-explain the accounting logic with simple examples;
3. We redo the exercises step by step;
4. I show how to recognize the type of writing or calculation required;
5. We construct a clear method so that the student can do it on their own.

I do not limit myself to giving a correction: I explain the reasoning behind each writing and each calculation so that the subject becomes more logical and less mechanical.

I have been giving private lessons for over 7 years in mathematics, statistics, economics, and accounting. I also have a degree from Solvay/ULB and professional experience in finance and business controlling at Deloitte, which allows me to explain accounting with an approach that is academic, university-level, and practical.

Courses available in French or English, online or in person in Brussels or the surrounding area.

Kian

5.0

(5)

I provide individual tutoring in Accounting, Finance, Economics and related quantitative business subjects for students at school, vocational, Fachhochschule and university level.

My academic background is in Business Information Systems at a Swiss University of Applied Sciences. This combines business, economics, mathematics, statistics, finance, data and analytical problem-solving.

I have several years of teaching experience and have supported students preparing for school examinations, vocational qualifications, Fachhochschule modules and university exams.

Accounting topics can include:

- Financial Accounting
- Bookkeeping
- Debit and credit
- Journal entries
- Balance sheet
- Income statement
- Opening and closing entries
- Accruals
- Depreciation
- Inventory
- VAT
- Swiss accounting exercises
- Cost Accounting
- Management Accounting
- BAB
- Cost allocation
- Contribution Margin
- Break-even analysis
- Cash Flow Statement
- Financial ratios

Finance topics can include:

- Simple interest
- Compound interest
- Present value
- Future value
- Annuities
- Financial Mathematics
- Investment calculations
- NPV
- Investment appraisal
- Bonds
- Shares
- Risk and return
- CAPM
- WACC
- Corporate Finance
- Financial ratios
- Quantitative finance exercises

Economics topics can include:

- Microeconomics
- Supply and demand
- Elasticity
- Market equilibrium
- Consumer theory
- Producer theory
- Costs
- Revenue
- Profit
- Market structures
- Perfect competition
- Monopoly
- Macroeconomic fundamentals
- Business Economics
- Quantitative Economics

Related quantitative subjects can include:

- Business Statistics
- Probability
- Quantitative Methods
- Regression
- Data interpretation
- Financial calculations
- Applied Mathematics for business students

My teaching approach is based on understanding the logic behind each calculation.

For quantitative questions, we normally use a clear structure:

- What is given?
- What needs to be found?
- Which formula or accounting principle applies?
- Why does it apply?
- How is the result calculated?
- What does the final number actually mean?

This is particularly useful in Accounting and Finance.

Students sometimes learn one example mechanically and then become confused when the wording or numbers change in an examination. I therefore use different question styles so that students learn to recognise the underlying principle.

Lessons can be used for:

- Regular semester support
- Homework and exercises
- Closing knowledge gaps
- Exam preparation
- Intensive revision
- FH examinations
- University examinations
- Repeating previously failed modules
- Improving calculation speed and accuracy

I explain concepts in a structured and practical way and adapt the level of detail to the individual student.

The aim is to make Accounting, Finance and Economics feel logical, organised and manageable rather than like complicated collections of formulas and rules.

Vlastimir

5.0

(5)

Gain a deeper understanding of Economics and Business Studies with clear explanations, practical examples, and tailored academic support.

I hold a Doctorate in Business Administration and have taught business subjects in international academic and executive education settings.

My lessons cover:

* Microeconomics and macroeconomics
* Business strategy and management
* International business and global markets
* Financial literacy and corporate finance fundamentals
* Economic analysis and case studies
* Examination preparation and academic writing
* IB, IGCSE, and A-Level syllabus-aligned support

I support students in developing analytical thinking, mastering complex concepts, and communicating their knowledge clearly.

These lessons are suitable for secondary school students, university students, and adult learners.

Lessons are delivered individually online and tailored to your syllabus and academic goals.

Patrick

5.0

(5)

As a professional in the luxury and cosmetics industry for many years, this course is aimed at anyone, beginners or experienced professionals, who wants to know everything about these professions.
The program includes: historical aspects, markets and players, strategies employed, distribution, communication, customer experience...
In short, a complete, constantly updated and ultra-detailed overview of everything you need to know about these professions.
Feel free to contact me, I would be happy to answer your questions.

Patrick

Apurva

5.0

(5)

Hi! I'm a Master's student in International Financial Management in Switzerland, with a Bachelor's degree in Accounting and Finance and a GRE score of 336/340.

Having studied and worked in English-speaking environments, I understand how important confident communication is in academics, professional settings and everyday life.

I offer friendly, interactive and personalized English lessons for school students, teenagers and adults who want to improve their language skills.

What you can learn:

Conversational English and speaking fluency

Grammar, vocabulary and pronunciation

Reading comprehension and writing

School-level English and homework support

Everyday and professional English communication

How my lessons work:

Each lesson is adapted to your current level, learning goals and interests. We'll use conversations, practical examples, exercises and constructive feedback to help you improve naturally.

My aim is to create a comfortable, encouraging learning environment where you can ask questions freely, practise without hesitation and gradually build confidence.

Whether you're starting from the basics, preparing for school assessments or simply looking to become a more confident English speaker, I'd be happy to support your learning journey!