How to understand the fundamentals of Marketing (Foundmental of Marketing)? - Geneva

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How to understand the fundamentals of Marketing (Foundmental of Marketing)?

From 81 C$ /h

Having now more than 7 years of marketing courses under my belt, I will be happy to help you in this new learning challenge that you are embarking on!

Also, I have a lot of documents that I can send you if you need additional information.

Feel free to contact me for more information.

Extra information

Bring your smile :)

Location

Online from Switzerland

About Me

Having particular interest in digital marketing and communication, I take pleasure in sharing with you my knowledge and experiences about that whole different world, which can offer so many opportunities to those who are curious and ready to challenge themselves!

Education

Bachelor in Management with specialization in Digital Marketing and Communication and training certificates as a Digital Marketing Coordinator and Community Manager.

Experience / Qualifications

More than 3 years of experience in sales, qualifications in digital such as 360° management of social networks, SEO/SEA, e-mailing...

Age

Adults (18-64 years old)

Seniors (65+ years old)

Student level

Beginner

Duration

60 minutes

The class is taught in

French

English

Skills

Marketing

Availability of a typical week

(GMT -04:00)

New York

Online via webcam

Mon

Tue

Wed

Thu

Fri

Sat

Sun

00-04

04-08

08-12

12-16

16-20

20-24

How to learn and practice the French language effectively?

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How to save time on your revisions to learn faster?

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!!!TRAINING SHOULD BE ENTERTAINING!!!

This is not your run-of-the-mill social media training. We are rebelling against the tyranny of boring workshops, and bringing fun interaction back into the mix! This workshop is not merely some speaker handing out theories; you will be PRACTICALLY applying what you're learning as we go. Save money and become your own in-house marketing agent!

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Intro into social media & marketing

Content Marketing
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• How to create content for social media; copy, imagery etc
• Creating an editorial calendar
• How to get users to engage
• Business blogging

The various social media platforms

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• What Facebook is, how it works and latest trends on Facebook
• The differences between profiles, pages, groups and events
• Creating a Facebook page for your business
• Understanding how profiles and pages link and work together
• Creating powerful posts that engage your fans
• Implementing best practices on your page
• Drawing fans to your page
• Building a plan for your Facebook marketing

2.) LinkedIn for Networking & Business
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• Harness best practices in your profile to stand-out
• Add and grow your LinkedIn connections
• Increase your visibility on LinkedIn
• Understand endorsements and recommendations
• Create a business presence on LinkedIn

3.) Google+ for Business & Local pages
• Why Google Plus is a Must-Have Tool
• Google Business Listing

4.) Instagram Visual Marketing
• What Makes Instagram the Fastest Growing Social Network and Why My Business Needs It
• Create a Compelling Instagram Profile
• Navigate Around Instagram
• Take Photos in Instagram
• Crop & Rotate My Photos
• Apply Instagram Filters for Effects
• What Size Should My Photos Be?
• Search on Instagram
• Motivate Followers to Action with a Compelling Post
• Get Engagement on Instagram
• Post a Link to Generate Follower Action
• Post a Video for Follower Engagement
• Easy Sharing with Other Social Networks
• Manage My Instagram Account
• Discover What’s Working for My Business on Instagram

5.) Managing your accounts via scheduling tools

6.) Dealing with engagement; comments, complaints, reviews etc.

7.) Analytics
• Social media monitoring & reporting
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2. Strategic Insight: Ability to develop and implement effective digital marketing strategies.
3. Analytical Proficiency: Learn to analyze campaign performance and make data-driven decisions.

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Why Choose This Course
- Covers basic aspects of digital marketing.
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- Access course materials online at your own pace.

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Learn practical digital marketing skills and understand how businesses use online channels to reach customers, build their brand and grow their digital presence.

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