Consumer behavior course: understanding motivations, attitudes, and purchasing decisions

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From 27 C$ /h

Understand why consumers buy, how they make their decisions, and what influences their behavior!

With a Master's degree in Marketing and Sales, a PhD in Marketing and extensive professional experience in business, I offer consumer behavior courses tailored to your level and academic or professional goals.

My goal is to help you understand the psychological, social, and cultural mechanisms that influence purchasing decisions, while enabling you to apply theoretical concepts to concrete situations.

In the program :

- The foundations of consumer behavior.
- The needs, motivations and obstacles to purchase.
- Consumer perception, learning, and attitudes.
- The purchasing decision process.
- The influence of family, social groups and culture.
- The psychological, personal and situational factors that influence consumption.
- Customer satisfaction, loyalty and experience.
- Concrete examples, case studies and practical applications.

My teaching method:

I favor a progressive, interactive approach, illustrated with examples from everyday life and the business world. Thanks to my academic background, research methodology, and professional experience, I guide you in understanding the theories and applying them to real-world situations.

Each session is personalized according to your needs: understanding the lessons, preparing for exams, completing academic work or deepening your marketing knowledge.

My goal: to help you analyze consumer behavior, understand their motivations, and master the key concepts needed to develop effective marketing strategies.

Together, let's discover what lies behind each purchasing decision!

Location

Online from Switzerland

Age

Children (7-12 years old)

Teenagers (13-17 years old)

Adults (18-64 years old)

Seniors (65+ years old)

Student level

Beginner

Intermediate

Advanced

Duration

60 minutes

90 minutes

The class is taught in

French

English

Arabic

Spanish

Skills

Marketing

Communication skills

Negotiation

Availability of a typical week

(GMT -04:00)

New York

Online via webcam

Mon

Tue

Wed

Thu

Fri

Sat

Sun

00-04

04-08

08-12

12-16

16-20

20-24

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Discover marketing and master its fundamentals through a simple, practical and interactive approach!

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My goal is to help you understand the essential concepts of marketing, apply them to concrete situations, and develop your analytical skills.

In the program :

- The fundamentals and key concepts of marketing.
- Market analysis and competitive analysis.
- Consumer behavior.
- Segmentation, targeting and positioning (STP).
- The marketing mix: the 4Ps (Product, Price, Place and Communication).
- The development of a marketing strategy.
- Concrete examples from companies, practical exercises and case studies.

My teaching method:

Drawing on my academic background, research methodology, and professional experience, I favor a progressive, interactive, and practical approach. Theoretical concepts are illustrated with examples from the business world to facilitate their understanding and application.

Each session is tailored to your needs: understanding lessons, preparing for exams, completing academic work or acquiring marketing skills.

My goal: to help you master the fundamentals of marketing, develop your skills and gain confidence in your studies and professional projects.

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✔ Preparation for DELF A1–C1 and TCF (all formats)
✔ Full training in the 4 official skills:

Listening

Reading

Writing

Speaking
✔ Mock exams with detailed feedback based on official criteria
✔ Exam strategies, time management & common pitfalls
✔ Vocabulary and grammar targeted to your exam level

👨‍🏫 About me:

Experienced French language instructor

Specialized in DELF & TCF exam preparation

Proven methods adapted to your level and goals

Clear explanations and confidence-building speaking practice

💻 Lesson format:
📍 Online
⏱ Flexible schedule
🌍 International students welcome

📩 Book your first lesson on Apprentus today and take the next step toward French certification!

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