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Training in the Writing of a Business Plan by the Business Model Canvas Method
From 203.6 C$ /h
About the course:
- This course offers a complete, accessible and attractive introduction to the writing of a Business Plan. My goal is to teach you how to develop a business plan using the Business Model Canvas. The main themes will be:
1. Market & Competitors
2. Customers
3. Value Proposition
4. Partners
5. Resources
6. Relationships
7. Channels Sale
8. Marketing Plan
9. Income & Costs
10. Profitability & Financing
About me:
- I work in marketing at one of the world's largest consumer goods companies (FMCG), which employs> 100,000 people in approximately 70 countries. I am based in Geneva, where I manage the global marketing of a brand of more than a billion dollars. In my free time, I am a Marketing Assistant at Solvay Business School Brussels School of Economics & Management and I practice triathlon and sailing.
- I won the IVE business plan competition in 2011 and was finalist of the Iddea 2015 award. I also helped my brother win the Start'Academy contest in 2015.
- This course offers a complete, accessible and attractive introduction to the writing of a Business Plan. My goal is to teach you how to develop a business plan using the Business Model Canvas. The main themes will be:
1. Market & Competitors
2. Customers
3. Value Proposition
4. Partners
5. Resources
6. Relationships
7. Channels Sale
8. Marketing Plan
9. Income & Costs
10. Profitability & Financing
About me:
- I work in marketing at one of the world's largest consumer goods companies (FMCG), which employs> 100,000 people in approximately 70 countries. I am based in Geneva, where I manage the global marketing of a brand of more than a billion dollars. In my free time, I am a Marketing Assistant at Solvay Business School Brussels School of Economics & Management and I practice triathlon and sailing.
- I won the IVE business plan competition in 2011 and was finalist of the Iddea 2015 award. I also helped my brother win the Start'Academy contest in 2015.
Location
Online from Switzerland
About Me
I work in marketing at one of the largest consumer goods companies (FMCGs) in the world which employs> 100,000 people in around 70 countries. I managed the marketing for more than 10 brands, with annual revenues ranging from 1 million euros to 1.5 billion euros, the majority of which in pharma, beauty and food. I did both operational and digital marketing as well as strategy. I have an in-depth knowledge of digital marketing, both at the level of the creation of digital advertisements and at the level of the publication itself.
Since the start of my career, I not only help juniors understand how to develop an online brand, but I also help seniors (vice-presidents, presidents) to deepen their knowledge in digital marketing.
Since the start of my career, I not only help juniors understand how to develop an online brand, but I also help seniors (vice-presidents, presidents) to deepen their knowledge in digital marketing.
Education
Master in Management Engineering at Solvay Brussels School of Economics & Management
Master in Management at HEC Lausanne
Bachelor in Management Engineering at the University Faculty of Namur
Master in Management at HEC Lausanne
Bachelor in Management Engineering at the University Faculty of Namur
Experience / Qualifications
In my free time, I am a marketing assistant at the Solvay Brussels School of Economics & Management. I am passionate about coaching and I am proud that several of my students have obtained roles in multinationals as well as in start-ups.
Age
Children (7-12 years old)
Teenagers (13-17 years old)
Adults (18-64 years old)
Seniors (65+ years old)
Student level
Beginner
Intermediate
Advanced
Duration
60 minutes
The class is taught in
French
English
Dutch
Skills
Reviews
Availability of a typical week
(GMT -05:00)
New York
Online via webcam
Mon
Tue
Wed
Thu
Fri
Sat
Sun
00-04
04-08
08-12
12-16
16-20
20-24
My objective is to "get people moving" and help them discover the benefits (and joys!) of running!
Running is healthy and can have an incredibly positive impact on your life, both physically as well as mentally.
Yet, as simple as running may be, it certainly isn’t easy. Especially when you’re a beginner. ‘Starting to run is like trying to push forward a parked car. It requires much more effort than when it's already rolling, and...it goes easier when someone helps you!'. Hence, I want to be the buddy who helps you with your "first steps"!
Running is healthy and can have an incredibly positive impact on your life, both physically as well as mentally.
Yet, as simple as running may be, it certainly isn’t easy. Especially when you’re a beginner. ‘Starting to run is like trying to push forward a parked car. It requires much more effort than when it's already rolling, and...it goes easier when someone helps you!'. Hence, I want to be the buddy who helps you with your "first steps"!
About the course:
- This course offers a complete, accessible and attractive introduction to the principles of marketing. My goal is to teach you how to develop a marketing strategy and how to establish a marketing plan.
I try to adopt a simple and clear structure and to cover the following topics: the main axes of a marketing strategy, market and consumer analysis (segmentation, positioning, targeting), the product, the price, the distribution strategy, as well as communication (campaign creation & media planning). I take a decidedly concrete approach, with many recent examples from world-renowned companies.
About me:
- I work in marketing at one of the world's largest consumer goods companies (FMCG), which employs> 100,000 people in approximately 70 countries. I am based in Geneva, where I manage the global marketing of a brand of more than a billion dollars. In my free time, I am a Marketing Assistant at Solvay Business School Brussels School of Economics & Management and I practice triathlon and sailing.
- This course offers a complete, accessible and attractive introduction to the principles of marketing. My goal is to teach you how to develop a marketing strategy and how to establish a marketing plan.
I try to adopt a simple and clear structure and to cover the following topics: the main axes of a marketing strategy, market and consumer analysis (segmentation, positioning, targeting), the product, the price, the distribution strategy, as well as communication (campaign creation & media planning). I take a decidedly concrete approach, with many recent examples from world-renowned companies.
About me:
- I work in marketing at one of the world's largest consumer goods companies (FMCG), which employs> 100,000 people in approximately 70 countries. I am based in Geneva, where I manage the global marketing of a brand of more than a billion dollars. In my free time, I am a Marketing Assistant at Solvay Business School Brussels School of Economics & Management and I practice triathlon and sailing.
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