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Introduction to Digital Marketing (SEO, SEM, Facebook, Youtube, Instagram, etc.)

From 404 C$ /h

About the course:
- This course offers a complete, accessible and attractive introduction to the principles of digital marketing. My goal is to teach you how to develop a digital marketing strategy and how to execute it.

About me:
- I work in marketing at one of the world's largest consumer goods companies (FMCG), which employs> 100,000 people in approximately 70 countries. I am based in Geneva, where I manage the global marketing of a brand of more than a billion dollars. Previously, I was Digital Marketing Manager for a brand of shampoos and hair dyes, as well as Consultant in Digital Market + ing. In my free time, I am a Marketing Assistant at Solvay Business School Brussels School of Economics & Management and I practice triathlon and sailing.

Location

Online from Switzerland

About Me

I work in marketing at one of the largest consumer goods companies (FMCGs) in the world which employs> 100,000 people in around 70 countries. I managed the marketing for more than 10 brands, with annual revenues ranging from 1 million euros to 1.5 billion euros, the majority of which in pharma, beauty and food. I did both operational and digital marketing as well as strategy. I have an in-depth knowledge of digital marketing, both at the level of the creation of digital advertisements and at the level of the publication itself.
Since the start of my career, I not only help juniors understand how to develop an online brand, but I also help seniors (vice-presidents, presidents) to deepen their knowledge in digital marketing.

Education

Master in Management Engineering at Solvay Brussels School of Economics & Management
Master in Management at HEC Lausanne
Bachelor in Management Engineering at the University Faculty of Namur

Experience / Qualifications

In my free time, I am a marketing assistant at the Solvay Brussels School of Economics & Management. I am passionate about coaching and I am proud that several of my students have obtained roles in multinationals as well as in start-ups.

Age

Children (7-12 years old)

Teenagers (13-17 years old)

Adults (18-64 years old)

Seniors (65+ years old)

Student level

Beginner

Intermediate

Advanced

Duration

60 minutes

The class is taught in

French

English

Dutch

Skills

Marketing

Internet

Reviews

Availability of a typical week

(GMT -04:00)

New York

Online via webcam

Mon

Tue

Wed

Thu

Fri

Sat

Sun

00-04

04-08

08-12

12-16

16-20

20-24

Training in the Writing of a Business Plan by the Business Model Canvas Method

202 C$ /h

About the course:
- This course offers a complete, accessible and attractive introduction to the writing of a Business Plan. My goal is to teach you how to develop a business plan using the Business Model Canvas. The main themes will be:
1. Market & Competitors
2. Customers
3. Value Proposition
4. Partners
5. Resources
6. Relationships
7. Channels Sale
8. Marketing Plan
9. Income & Costs
10. Profitability & Financing

About me:
- I work in marketing at one of the world's largest consumer goods companies (FMCG), which employs> 100,000 people in approximately 70 countries. I am based in Geneva, where I manage the global marketing of a brand of more than a billion dollars. In my free time, I am a Marketing Assistant at Solvay Business School Brussels School of Economics & Management and I practice triathlon and sailing.
- I won the IVE business plan competition in 2011 and was finalist of the Iddea 2015 award. I also helped my brother win the Start'Academy contest in 2015.

Training in CV or resume writing, cover letters & job interviews

192 C$ /h

I offer a complete introduction to writing a CV or resume, cover letters, as well as preparing for job interviews (exact objective be chosen according to your needs). Only very few resumes make it past the first round, so I'm here to help you increase your chances.

1. Help in WRITING CURRICULUM VITAE / RESUME
2. Help in WRITING MOTIVATION OR COVER LETTER
3. Preparation for JOB INTERVIEWS

For (1) and (2): If writing starts from scratch, please account for appx. 3 hours. If it's just perfecting 1-2 hours should be enough.

About me:
- I work in marketing at one of the largest consumer goods companies (FMCG) in the world which employs> 100,000 people in around 70 countries. I am based in Geneva, where I manage the global marketing of a brand with more than 1 billion revenues.
- In my free time, I am a marketing assistant at the Solvay Brussels School of Economics & Management, and I also coach Young Graduates through our Mentoring program.
- I practice triathlon and sailing.

Jad

5.0

(32)

-Lecturer, 9 years experience teaching Finance, Accounting, Marketing research and analytics, Strong Analytical background with extensive classroom and online teaching experience in addition to official supervision of 35 masters students (till now:) at a reputed business school in France
-I offer help with university courses including Marketing analytics, Research methods, Finance and Statistics (multivariate regressions, Time series, Panel data etc.), both qualitative and quantitative research
-interactive statistical tools to master data analysis Excel, Spss, Stata, AMOS, JASP
-Assistance in full dissertation writing (Theory, literature review, methodology, data analysis and interpretation)
-Guaranteed results

Fatih

5.0

(32)

Are you enrolled in a Business Management or an MBA program and you need help in your business courses? Fatih would be happy to help you in your business management, marketing, human resource management and other related courses. I have a PhD in economics from Georgetown University and I have a BA in economics from Bogazici University. Over the past 10 years I have worked as an Associate Professor of Economics and Finance in various universities and I tutored university students in various economics, finance, and accounting courses. Our academy helps college students in their various courses. We have students from various universities in US and UK including American University, George Washington University, Nottingham University, King's College London, University of Bath, Northwestern University, University of Royal Holloway etc. Please contact us if you need help in any of your business management courses.

Camille

5.0

(32)

Copywriting is the art of selling with words. In short, it's written marketing. Concretely, a copywriter (or copywriter) writes content tailored for the sale of a product or service.

And precisely, it is either:
- to offer you concrete techniques, a clear methodology and pragmatic tools to learn how to write quality content yourself for your own needs
- or to help you directly to promote the content of your product and design a text, a letter, a hook, a slogan, write marketing files, press releases, an internet page, blog posts, advertising banners and newsletters (...) in an impactful and optimal way. Choose the appropriate terms and format them in order to convey an idea, a message, in the most relevant, effective and persuasive way possible.

So, how can you write writing highlighting a brand, a product, a person or simply a company... in order to promote it and gain visibility?

This is why, to help you on the one hand, to create strong, attractive and synthetic messages but also on the other hand, to teach you to do it for yourself, it will be a question of precisely understanding your needs, your product, your strategy, the values you wish to convey (...). Objective: to be creative enough to capture the attention of your audience and make readers want it.

With reusable writing, making your communication profitable, increasing your notoriety and achieving your objectives (...) allows you to make a lasting impression over time. Because always keep in mind that the writing remains.

Develop your visual approach, compare the coherence of the text with the guideline but also the coherence of the idea with the graphic concept: it is also a question of assuming the tasks of coordination.

If you also wish to train yourself to write other content yourself, the training can include deepening your writing skills to give personality to your texts, developing ideas, concepts and their implementation, creativity/presentation techniques... all anchored in practical exercises and scenarios.

➤ THE COPYWRITER TRAINER
Trained at the Grande Ecole post-European preparatory classes & Ivy League University in the United States, our teacher has specialized and worked for more than 17 years, in Europe and North America, in the field. On the one hand as a copywriter then as director of communication / advertising agencies. On the other hand, as a trainer in this field in renowned public and private international establishments, speaking in forums and conferences.

➤ PLACE, TIMETABLE, PRICES
✓ Locations: Geneva-Lausanne-Fribourg-Zurich-Neuchâtel-Lugano-Montreux-Basel-Neuchâtel-Bern-Lucerne-Brussels-Luxembourg-Paris-Lyon. But currently, these sessions continue to be offered by videoconference in the current context and in accordance with general demand which is almost unanimous on this subject.

✓ Indeed, apart from the classic advantages of videoconferencing (time saving related to travel & their unforeseen events, eco-responsibility, increased schedule flexibility, etc.), the quality of the session & the interaction remain identical. In addition, the entire exchange, notes and recommendations are immediately transcribed on the dedicated chat.

✓ Languages: French/English.

✓ Progress following these private sessions is noticeable after 1 to 2 sessions (*2025 study).

✓ As other people do regularly, you can also please your loved ones by offering gift vouchers available all year round.

CONTACT / PROGRAM

✓ A la carte program: evaluated and adapted to each need.

Vincent

5.0

(32)

I specialize in tutoring Accounting and Business for school. My goal is to keep students challenged, but not overwhelmed. I assign homework after every lesson and provide periodic progress reports.

AM A PASSIONATE AND PROFESSIONAL TEACHER OF ACCOUNTS, BUSINESS AND ECONOMICS.
ALWAYS AVAILABLE AND READY TO MAKE A DIFFERENCE IN THE STUDENTS . I HAVE BEEN TEACHING IGCSE AND A LEVELS .

AM SO MUCH FAMILAR WITH THE IGCSE SYLABUS AND A LEVELS.

I have full Outstanding knowledge of accounts formulas and concepts. In-depth knowledge of using various teaching and learning aids. Ability to pay extra attention to the slow learning students. Exceptional verbal and written communication skills.

Vanessa

5.0

(32)

Selling online is something that any entrepreneur, businessperson, or natural person who wants to develop their personal brand should know. In this course you will learn the tricks, discoveries, tools, processes, so that your digital business can take the next step and you can position your brand in the digital ecosystem. It is also dedicated to marketing professionals who want to specialize and enhance their digital marketing skills to stand out in their jobs and lead the digital strategy of the brands they represent. Through dynamic, participatory, explanatory learning with examples, you will be able to understand how to scale your business and/or professional career.

Andrea

5.0

(32)

Designed to equip you with essential digital marketing skills and strategies, this class covers basic areas including social media content creation, email marketing, B2B and B2C marketing, and content planning.

- Social Media Content Creation: Learn to craft engaging content tailored for platforms like Facebook, Instagram, LinkedIn, and X (formerly Twitter). Using content creation tools like Canva. Learn different content types to boost brand awareness and foster audience engagement.

- Email Marketing: Building and managing effective email campaigns with the mailing tool Mailchimp (easy use). Understand segmentation, personalization, and analytics to enhance open and click rates.

- B2B and B2C Marketing Strategies: Discover the nuances between Business-to-Business and Business-to-Consumer marketing. Learn to tailor your approach to meet the unique needs and behaviors of different audiences.

- Content Creation and Planning: Develop skills in creating compelling content that resonates with your target audience. Learn to plan and execute content calendars that align with marketing goals.

What you will gain:

1. Practical Skills: Hands-on experience with real-world projects to build a robust portfolio.
2. Strategic Insight: Ability to develop and implement effective digital marketing strategies.
3. Analytical Proficiency: Learn to analyze campaign performance and make data-driven decisions.

This course is ideal for beginners aspiring to enter the digital marketing field, entrepreneurs seeking to promote their businesses online, or professionals aiming to enhance their marketing skill set.

Why Choose This Course
- Covers basic aspects of digital marketing.
- Learn from an industry professional with real-world experience.
- Access course materials online at your own pace.

Take the first step towards a rewarding career in digital marketing. Enroll now to gain the skills and knowledge needed to thrive in the digital landscape :)

Farouk

5.0

(32)

Are you using ChatGPT, Gemini, or other AIs, but feel like you're only scratching the surface of their potential? Are your results often generic, inaccurate, or disappointing? It's time to move from a simple user to a true AI pilot. 🤖✨

This 4-hour intensive course, "Prompt Engineering: Mastering the Art of Communicating with AI," is designed to give you the keys to effective and powerful communication with language models (LLM).

> 🧠 “If I had an hour to solve a problem, I would spend 55 minutes defining the question.”

This is the essence of Prompt Engineering: the art of asking the right question to get the best answer. 🎯

🧰 Exclusive methods taught

During this practical and immersive training, you will discover two structured methods to transform your ideas into tangible results:

🔹 The ACTIF method
👉 A foolproof approach to building powerful text prompts. You'll learn how to define:

Action
Context
Tone
Identify
Format

...in order to obtain clear, targeted and impactful content, analyses or strategies. 📄💡

🔹 The IMAGES method
👉 Your visual passport to create high-value graphic prompts. Based on 6 pillars:

Intention
Pattern
Atmosphere
Grain
Aesthetic
Style

...it will allow you to generate images that faithfully reflect your creative vision. 🖼️🎨

👥 Who is this course for?

✅ Entrepreneurs and marketers who want to create targeted content and relevant strategies.
✅ Content creators, writers, designers who want to boost their creativity and productivity.
✅ Professionals from all sectors wishing to integrate AI into their daily lives (automation, analysis, resolution).
✅ Students and curious people wanting to master a strategic skill for the future of work. 🧑‍💼📈

🧠 What you will master in 4 hours:

✔️ Understand the functioning and capabilities of LLMs (ChatGPT, Gemini, Claude, etc.) 🤓
✔️ Structure impactful text requests with the ACTIF method 📝
✔️ Create powerful visual prompts with the IMAGES method 🖌️
✔️ Move from simple interaction to intelligent co-creation with AI 🧩
✔️ Put it into practice with concrete exercises, dedicated tools, and realistic use cases 🛠️📊

🎓 Join us!

Stop being subjected to AI... and start leading it.
🎯 Master the art of dialogue with artificial intelligence,
💼 and unleash their full potential to serve your projects!

Christopher

5.0

(32)

Have you just bought a new computer or do you finally want to feel comfortable with the one you have? This course is for you!
Designed specifically for beginners and seniors, this course guides you step by step in discovering your Mac or PC. No technical jargon, no judgment – just clear explanations and plenty of patience.
In the program :

Navigate your computer with confidence (desktop, files, folders)
Using the Internet and emails safely
Manage your photos and documents
Discover office tools (Pages/Numbers or Word/Excel)
Communicate with your loved ones via FaceTime or WhatsApp
Back up your data so you don't lose anything
Introduction to AI Assistants: Artificial intelligence (ChatGPT, etc.) to simplify your life

My approach: I adapt to your pace and needs. Every question is welcome, and we progress together until you feel independent.

See you soon, Chris

Daniel

5.0

(32)

The zero-click search era is no longer a future prediction—it is our current reality. With over 60% of web searches ending without a single click, traditional SEO strategies, keyword rankings, and legacy traffic funnels are rapidly becoming obsolete. In this AI-mediated world, discovery happens inside the "dark funnel" of large language models, where platforms like ChatGPT, Gemini, Perplexity, and Google AI Overviews act as the primary interface for your audience.

Your new digital currency is no longer the website click; it is the AI citation.

This masterclass is designed for executives, digital transformation leaders, and marketing strategists who want to pivot from obsolete traffic metrics to AI visibility. Participants will learn how generative engines parse, prioritize, and select the brands they trust. We will break down real data from millions of AI responses to uncover the exact profile of content these models prefer—focusing on open, structured knowledge hubs, informative comparative assets, and definitive educational content.

Move beyond fighting for vanishing organic traffic. Learn how to optimize your digital infrastructure for AI extraction, position your brand as an authoritative industry source, and build lasting consumer trust in a world where the machine is the interface.

Ozan

5.0

(32)

This course offers a comprehensive exploration of sales management within the context of the dynamic business environment. Students will examine the evolving role of sales as a strategic function in both domestic and global markets, and how it aligns with broader business objectives. Key topics include the sales process, personal selling, customer relationship management (CRM), and sales force recruitment, training, motivation, and evaluation. The course also addresses the impact of economic, technological, and competitive forces on sales strategies and performance. Through case studies, simulations, and practical projects, students will gain critical skills in sales planning, forecasting, ethical selling, and territory management, preparing them for real-world challenges in diverse sales environments.

This course aims to develop students’ understanding of the strategic and operational aspects of sales management within a dynamic business environment. It equips students with the knowledge and skills needed to manage the sales process, lead sales teams, and align sales strategies with broader business goals. Emphasis is placed on customer relationship management, forecasting, and adapting to technological and market changes. By the end of the course, students will be able to analyze real-world sales challenges, apply effective sales techniques, and design practical sales plans that respond to customer needs and business objectives.

Abby

5.0

(32)

I offer Business classes for high school, college, and aspiring entrepreneurs who want to strengthen their understanding of Marketing, Business Administration, and Leadership Development. My lessons are tailored to each student's learning goals and pace, making business concepts easy to understand through practical examples and real-world applications. Whether you need help with coursework, exam preparation, or developing essential business and leadership skills, I will guide you in a supportive and engaging learning environment to help you build confidence and achieve your academic or career goals.

Mansi

5.0

(32)

Hello! I'm Mansi, an Economics and Business tutor from India with over 8 years of teaching experience and more than 10,000 hours of online instruction. I have worked with students from diverse countries and academic backgrounds, helping them build a strong understanding of Economics, Business, and related quantitative concepts.

My teaching philosophy is simple: complex concepts become easy when they're explained the right way. I tailor every lesson to your learning style and use an interactive approach that includes digital whiteboards, visual explanations, real-world examples, and practical scenarios. Rather than memorizing theories, you'll learn how to apply them confidently in exams, assignments, and everyday decision-making.

Whether you're preparing for school or university exams, need help with coursework, or simply want to strengthen your understanding of Economics or Business, I'll create lessons that are structured, engaging, and focused on your goals.

Book a lesson with me, and let's discuss your learning objectives, identify the areas where you need support, and create a plan to help you succeed. I look forward to learning with you!

Ornella

5.0

(32)

Understanding marketing means knowing how to position your product/service using the right digital tools and grasping the nuances of the customer journey. Before embarking on a project, it's crucial that you understand how to do it.
With 10 years of marketing experience and a personalized, educational approach, I'll guide you through this journey by providing only the information you need: no unnecessary theoretical jargon, no concepts you'll never use. I'm already a trainer for IFAPME and have been a private tutor for several years.

Niematallh

5.0

(32)

Practical digital marketing — from idea to real project

I teach marketing in a 100% practical way.

In the lessons we cover:
- Digital Marketing Fundamentals (Social Media, Advertising, Brand Building)
How to market a startup project with a limited budget
Pricing services and products in a way that attracts customers

Suitable for: Small business owners, students who like to understand practical marketing, anyone who likes to start their own business.

Abdelmounim

5.0

(32)

Growth Marketing Services:

Strategy: Audit and positioning.

Acquisition: Paid ads and SEO.

Content: Social media and copywriting.

Conversion: Funnel and sales optimization.

Scale your revenue today.
good digital marketing mean good business