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Introduction to Digital Marketing (SEO, SEM, Facebook, Youtube, Instagram, etc.)

From 403 C$ /h

About the course:
- This course offers a complete, accessible and attractive introduction to the principles of digital marketing. My goal is to teach you how to develop a digital marketing strategy and how to execute it.

About me:
- I work in marketing at one of the world's largest consumer goods companies (FMCG), which employs> 100,000 people in approximately 70 countries. I am based in Geneva, where I manage the global marketing of a brand of more than a billion dollars. Previously, I was Digital Marketing Manager for a brand of shampoos and hair dyes, as well as Consultant in Digital Market + ing. In my free time, I am a Marketing Assistant at Solvay Business School Brussels School of Economics & Management and I practice triathlon and sailing.

Location

Online from Switzerland

About Me

I work in marketing at one of the largest consumer goods companies (FMCGs) in the world which employs> 100,000 people in around 70 countries. I managed the marketing for more than 10 brands, with annual revenues ranging from 1 million euros to 1.5 billion euros, the majority of which in pharma, beauty and food. I did both operational and digital marketing as well as strategy. I have an in-depth knowledge of digital marketing, both at the level of the creation of digital advertisements and at the level of the publication itself.
Since the start of my career, I not only help juniors understand how to develop an online brand, but I also help seniors (vice-presidents, presidents) to deepen their knowledge in digital marketing.

Education

Master in Management Engineering at Solvay Brussels School of Economics & Management
Master in Management at HEC Lausanne
Bachelor in Management Engineering at the University Faculty of Namur

Experience / Qualifications

In my free time, I am a marketing assistant at the Solvay Brussels School of Economics & Management. I am passionate about coaching and I am proud that several of my students have obtained roles in multinationals as well as in start-ups.

Age

Children (7-12 years old)

Teenagers (13-17 years old)

Adults (18-64 years old)

Seniors (65+ years old)

Student level

Beginner

Intermediate

Advanced

Duration

60 minutes

The class is taught in

French

English

Dutch

Skills

Marketing

Internet

Reviews

Availability of a typical week

(GMT -04:00)

New York

Online via webcam

Mon

Tue

Wed

Thu

Fri

Sat

Sun

00-04

04-08

08-12

12-16

16-20

20-24

Training in the Writing of a Business Plan by the Business Model Canvas Method

201 C$ /h

About the course:
- This course offers a complete, accessible and attractive introduction to the writing of a Business Plan. My goal is to teach you how to develop a business plan using the Business Model Canvas. The main themes will be:
1. Market & Competitors
2. Customers
3. Value Proposition
4. Partners
5. Resources
6. Relationships
7. Channels Sale
8. Marketing Plan
9. Income & Costs
10. Profitability & Financing

About me:
- I work in marketing at one of the world's largest consumer goods companies (FMCG), which employs> 100,000 people in approximately 70 countries. I am based in Geneva, where I manage the global marketing of a brand of more than a billion dollars. In my free time, I am a Marketing Assistant at Solvay Business School Brussels School of Economics & Management and I practice triathlon and sailing.
- I won the IVE business plan competition in 2011 and was finalist of the Iddea 2015 award. I also helped my brother win the Start'Academy contest in 2015.

Training in CV or resume writing, cover letters & job interviews

191 C$ /h

I offer a complete introduction to writing a CV or resume, cover letters, as well as preparing for job interviews (exact objective be chosen according to your needs). Only very few resumes make it past the first round, so I'm here to help you increase your chances.

1. Help in WRITING CURRICULUM VITAE / RESUME
2. Help in WRITING MOTIVATION OR COVER LETTER
3. Preparation for JOB INTERVIEWS

For (1) and (2): If writing starts from scratch, please account for appx. 3 hours. If it's just perfecting 1-2 hours should be enough.

About me:
- I work in marketing at one of the largest consumer goods companies (FMCG) in the world which employs> 100,000 people in around 70 countries. I am based in Geneva, where I manage the global marketing of a brand with more than 1 billion revenues.
- In my free time, I am a marketing assistant at the Solvay Brussels School of Economics & Management, and I also coach Young Graduates through our Mentoring program.
- I practice triathlon and sailing.

Michael

5.0

(5)

WordPress is a platform that allows you to create any type of site: commercial site, blog, online store, portfolio, there are no limits!
I offer a la carte training, to bring you to a level of autonomy that will allow you to create and manage your website easily.
Advanced or beginner level.
Advice from a graphic designer on layout, typography, and choice of colours due to the site.

Assistance in the creation of printed graphic projects.

In-company training is also possible.

As a qualified graphic designer and trainer, I can intervene on an ad hoc and personalized basis for all your training needs or graphic creations.

Lahcen

5.0

(5)

Hello,
I am a professional writer and executive trainer with 10 years of professional experience. I coach university students on their research, scientific articles, and dissertations. My coaching includes documentary and statistical analysis.
I completed my university studies in France, I am French-speaking and perfectly trained to support you in your academic work.
I am a member of international institutions in my field of expertise, notably as a consultant to the French-speaking University Agency for Scientific Research and to the French Association of Young Doctoral Students based in Paris.

Thank you

Fatih

5.0

(5)

Are you enrolled in a Business Management or an MBA program and you need help in your business courses? Fatih would be happy to help you in your business management, marketing, human resource management and other related courses. I have a PhD in economics from Georgetown University and I have a BA in economics from Bogazici University. Over the past 10 years I have worked as an Associate Professor of Economics and Finance in various universities and I tutored university students in various economics, finance, and accounting courses. Our academy helps college students in their various courses. We have students from various universities in US and UK including American University, George Washington University, Nottingham University, King's College London, University of Bath, Northwestern University, University of Royal Holloway etc. Please contact us if you need help in any of your business management courses.

Camille

5.0

(5)

Copywriting is the art of selling with words. In short, it's written marketing. Concretely, a copywriter (or copywriter) writes content tailored for the sale of a product or service.

And precisely, it is either:
- to offer you concrete techniques, a clear methodology and pragmatic tools to learn how to write quality content yourself for your own needs
- or to help you directly to promote the content of your product and design a text, a letter, a hook, a slogan, write marketing files, press releases, an internet page, blog posts, advertising banners and newsletters (...) in an impactful and optimal way. Choose the appropriate terms and format them in order to convey an idea, a message, in the most relevant, effective and persuasive way possible.

So, how can you write writing highlighting a brand, a product, a person or simply a company... in order to promote it and gain visibility?

This is why, to help you on the one hand, to create strong, attractive and synthetic messages but also on the other hand, to teach you to do it for yourself, it will be a question of precisely understanding your needs, your product, your strategy, the values you wish to convey (...). Objective: to be creative enough to capture the attention of your audience and make readers want it.

With reusable writing, making your communication profitable, increasing your notoriety and achieving your objectives (...) allows you to make a lasting impression over time. Because always keep in mind that the writing remains.

Develop your visual approach, compare the coherence of the text with the guideline but also the coherence of the idea with the graphic concept: it is also a question of assuming the tasks of coordination.

If you also wish to train yourself to write other content yourself, the training can include deepening your writing skills to give personality to your texts, developing ideas, concepts and their implementation, creativity/presentation techniques... all anchored in practical exercises and scenarios.

➤ THE COPYWRITER TRAINER
Trained at the Grande Ecole post-European preparatory classes & Ivy League University in the United States, our teacher has specialized and worked for more than 17 years, in Europe and North America, in the field. On the one hand as a copywriter then as director of communication / advertising agencies. On the other hand, as a trainer in this field in renowned public and private international establishments, speaking in forums and conferences.

➤ PLACE, TIMETABLE, PRICES
✓ Locations: Geneva-Lausanne-Fribourg-Zurich-Neuchâtel-Lugano-Montreux-Basel-Neuchâtel-Bern-Lucerne-Brussels-Luxembourg-Paris-Lyon. But currently, these sessions continue to be offered by videoconference in the current context and in accordance with general demand which is almost unanimous on this subject.

✓ Indeed, apart from the classic advantages of videoconferencing (time saving related to travel & their unforeseen events, eco-responsibility, increased schedule flexibility, etc.), the quality of the session & the interaction remain identical. In addition, the entire exchange, notes and recommendations are immediately transcribed on the dedicated chat.

✓ Languages: French/English.

✓ Progress following these private sessions is noticeable after 1 to 2 sessions (*2025 study).

✓ As other people do regularly, you can also please your loved ones by offering gift vouchers available all year round.

CONTACT / PROGRAM

✓ A la carte program: evaluated and adapted to each need.

Vincent

5.0

(5)

I specialize in tutoring Accounting and Business for school. My goal is to keep students challenged, but not overwhelmed. I assign homework after every lesson and provide periodic progress reports.

AM A PASSIONATE AND PROFESSIONAL TEACHER OF ACCOUNTS, BUSINESS AND ECONOMICS.
ALWAYS AVAILABLE AND READY TO MAKE A DIFFERENCE IN THE STUDENTS . I HAVE BEEN TEACHING IGCSE AND A LEVELS .

AM SO MUCH FAMILAR WITH THE IGCSE SYLABUS AND A LEVELS.

I have full Outstanding knowledge of accounts formulas and concepts. In-depth knowledge of using various teaching and learning aids. Ability to pay extra attention to the slow learning students. Exceptional verbal and written communication skills.

Andrea

5.0

(5)

Designed to equip you with essential digital marketing skills and strategies, this class covers basic areas including social media content creation, email marketing, B2B and B2C marketing, and content planning.

- Social Media Content Creation: Learn to craft engaging content tailored for platforms like Facebook, Instagram, LinkedIn, and X (formerly Twitter). Using content creation tools like Canva. Learn different content types to boost brand awareness and foster audience engagement.

- Email Marketing: Building and managing effective email campaigns with the mailing tool Mailchimp (easy use). Understand segmentation, personalization, and analytics to enhance open and click rates.

- B2B and B2C Marketing Strategies: Discover the nuances between Business-to-Business and Business-to-Consumer marketing. Learn to tailor your approach to meet the unique needs and behaviors of different audiences.

- Content Creation and Planning: Develop skills in creating compelling content that resonates with your target audience. Learn to plan and execute content calendars that align with marketing goals.

What you will gain:

1. Practical Skills: Hands-on experience with real-world projects to build a robust portfolio.
2. Strategic Insight: Ability to develop and implement effective digital marketing strategies.
3. Analytical Proficiency: Learn to analyze campaign performance and make data-driven decisions.

This course is ideal for beginners aspiring to enter the digital marketing field, entrepreneurs seeking to promote their businesses online, or professionals aiming to enhance their marketing skill set.

Why Choose This Course
- Covers basic aspects of digital marketing.
- Learn from an industry professional with real-world experience.
- Access course materials online at your own pace.

Take the first step towards a rewarding career in digital marketing. Enroll now to gain the skills and knowledge needed to thrive in the digital landscape :)

Farouk

5.0

(5)

Are you using ChatGPT, Gemini, or other AIs, but feel like you're only scratching the surface of their potential? Are your results often generic, inaccurate, or disappointing? It's time to move from a simple user to a true AI pilot. 🤖✨

This 4-hour intensive course, "Prompt Engineering: Mastering the Art of Communicating with AI," is designed to give you the keys to effective and powerful communication with language models (LLM).

> 🧠 “If I had an hour to solve a problem, I would spend 55 minutes defining the question.”

This is the essence of Prompt Engineering: the art of asking the right question to get the best answer. 🎯

🧰 Exclusive methods taught

During this practical and immersive training, you will discover two structured methods to transform your ideas into tangible results:

🔹 The ACTIF method
👉 A foolproof approach to building powerful text prompts. You'll learn how to define:

Action
Context
Tone
Identify
Format

...in order to obtain clear, targeted and impactful content, analyses or strategies. 📄💡

🔹 The IMAGES method
👉 Your visual passport to create high-value graphic prompts. Based on 6 pillars:

Intention
Pattern
Atmosphere
Grain
Aesthetic
Style

...it will allow you to generate images that faithfully reflect your creative vision. 🖼️🎨

👥 Who is this course for?

✅ Entrepreneurs and marketers who want to create targeted content and relevant strategies.
✅ Content creators, writers, designers who want to boost their creativity and productivity.
✅ Professionals from all sectors wishing to integrate AI into their daily lives (automation, analysis, resolution).
✅ Students and curious people wanting to master a strategic skill for the future of work. 🧑‍💼📈

🧠 What you will master in 4 hours:

✔️ Understand the functioning and capabilities of LLMs (ChatGPT, Gemini, Claude, etc.) 🤓
✔️ Structure impactful text requests with the ACTIF method 📝
✔️ Create powerful visual prompts with the IMAGES method 🖌️
✔️ Move from simple interaction to intelligent co-creation with AI 🧩
✔️ Put it into practice with concrete exercises, dedicated tools, and realistic use cases 🛠️📊

🎓 Join us!

Stop being subjected to AI... and start leading it.
🎯 Master the art of dialogue with artificial intelligence,
💼 and unleash their full potential to serve your projects!

Christopher

5.0

(5)

Have you just bought a new computer or do you finally want to feel comfortable with the one you have? This course is for you!
Designed specifically for beginners and seniors, this course guides you step by step in discovering your Mac or PC. No technical jargon, no judgment – just clear explanations and plenty of patience.
In the program :

Navigate your computer with confidence (desktop, files, folders)
Using the Internet and emails safely
Manage your photos and documents
Discover office tools (Pages/Numbers or Word/Excel)
Communicate with your loved ones via FaceTime or WhatsApp
Back up your data so you don't lose anything
Introduction to AI Assistants: Artificial intelligence (ChatGPT, etc.) to simplify your life

My approach: I adapt to your pace and needs. Every question is welcome, and we progress together until you feel independent.

See you soon, Chris

Adrien

5.0

(5)

As a university lecturer and strategy consultant, I offer marketing and strategy support primarily aimed at higher education students.

My approach is based both on teaching and on concrete professional experience acquired in the luxury and watchmaking industry, within large groups and then as a consultant.

The sessions can focus on understanding and mastering the main concepts of marketing, strategy and positioning, but also on their application to real business situations.

Depending on the needs, we can work in particular on:

– strategic diagnosis and market analysis;
– segmentation, targeting and positioning;
– value proposition and competitive advantage;
– brand strategy and marketing mix;
– analysis of the competition and the environment;
– case studies and strategic recommendations;
– methodology, structuring an analysis and exam preparation.

Particular attention is paid to the ability to move from concept to analysis: identifying truly relevant information, choosing the right tools, building a coherent argument and formulating a reasoned recommendation.

I can also assist in the preparation of an oral presentation, a report or a case study, in a pedagogical approach: clarification of reasoning, methodology, critical review and improvement of the student's work.

The goal is not to accumulate theoretical models, but to know when to use them, why, and with what limitations.

Ornella

5.0

(5)

Understanding marketing means knowing how to position your product/service using the right digital tools and grasping the nuances of the customer journey. Before embarking on a project, it's crucial that you understand how to do it.
With 10 years of marketing experience and a personalized, educational approach, I'll guide you through this journey by providing only the information you need: no unnecessary theoretical jargon, no concepts you'll never use. I'm already a trainer for IFAPME and have been a private tutor for several years.

Niematallh

5.0

(5)

Practical digital marketing — from idea to real project

I teach marketing in a 100% practical way.

In the lessons we cover:
- Digital Marketing Fundamentals (Social Media, Advertising, Brand Building)
How to market a startup project with a limited budget
Pricing services and products in a way that attracts customers

Suitable for: Small business owners, students who like to understand practical marketing, anyone who likes to start their own business.

Abdelmounim

5.0

(5)

Growth Marketing Services:

Strategy: Audit and positioning.

Acquisition: Paid ads and SEO.

Content: Social media and copywriting.

Conversion: Funnel and sales optimization.

Scale your revenue today.
good digital marketing mean good business

MacDonald

5.0

(5)

Learn practical digital marketing skills and understand how businesses use online channels to reach customers, build their brand and grow their digital presence.

Lessons are tailored around your current knowledge and what you want to achieve, whether you're learning digital marketing for the first time, developing your professional skills, promoting your own business or exploring a career in digital marketing.

Topics can include social media marketing, content creation and planning, brand positioning, understanding target audiences, customer journeys, digital advertising, SEO fundamentals, website marketing and developing a digital marketing strategy.

We can also explore how different digital channels work together and how businesses measure the effectiveness of their marketing using analytics, engagement, conversions and other key performance indicators.

Lessons focus on practical learning using examples, exercises and real-world business scenarios rather than simply studying marketing theory. Where appropriate, we can work on creating marketing plans, content strategies and campaigns that allow you to put what you learn into practice.

No previous digital marketing experience is required for beginner lessons.

Olorunfemi

5.0

(5)

I am olusola Abiodun from femassol foods and mills. I make economic, marketing, and business management easy for Students to understand.
My class is for WAEC, JAMB, GCE, and University students. I explain with past questions, and easy diagrams so student can pass their exams. I base my teaching and lessons on part-time and online.
Students should book a class with me and economics will become your favorite subject.

Aida

5.0

(5)

Your AI Assistant Is Already in Your Pocket — Learn How to Use It!

Discover how to work effectively with AI assistants and AI agents to simplify everyday tasks, save time and boost your productivity.

In these practical, personalised lessons, I will show you how to turn AI into a valuable everyday working partner.

What you will learn:

- Understand AI assistants, agents and automated workflows
- Communicate effectively with AI through smart prompting
- Research, plan and organise projects
- Draft emails, documents and presentations
- Use AI for learning, business and personal productivity
- Connect AI tools to practical workflows
- Delegate suitable tasks while maintaining human control
- Review AI results, protect personal information and avoid common mistakes

Who is this for?

Entrepreneurs, professionals, parents, students, freelancers and anyone who wants to use AI more effectively.

No coding experience required. Learn through real-life examples and practical exercises tailored to your needs.

Worldwide classroom. Premium knowledge. No borders.