Entrepreneurship - How to Launch a Business and Prepare a comprehensive Business Plan
From 63.41 C$ /h
3. Business Plan and Report Writing
The following are the components that shall be covered in the course to make it a complete and authentic business plan. We will go through in developing each section based on different software so that we know how to work in the business.
I. Cover Page
II. Table of Contents
III. Executive Summary
IV. Business Description
a. Overview of industry
b. Mission statement
c. Business description
• Type of business
• Name
• Logo
• Location
• Product description
• Position
• Pricing strategy
V. Market and Industry Analysis
a. Customer profile
b. Market segment
c. Customer needs
d. Market size/trends
e. Competition
i. Target market and demographics
VI. Sales and Marketing
a. Strategy
b. Method of sales
c. Advertising and promotion
VII. Management
a. Management team description
b. Ownership
VIII. Financials
a. Risks
b. Expenses and capital requirements
c. Projected Financial statements (Income Statement, Balance Sheet and Cash flow statement)
IX. Create an online presence
• Website (Basic level coding is required )
o Brand logo
o Basic tabs i.e. Home, Contact us, Products, etc.
• Facebook page
• A sample of the following:
o Online AD
Search marketing ad
Facebook ad
Any type of Ad to be placed on a website
o Newsletter sample of your business
o E-mail marketing sample of your business
X. Bibliography/ References
XI. PowerPoint Presentation
The following are the components that shall be covered in the course to make it a complete and authentic business plan. We will go through in developing each section based on different software so that we know how to work in the business.
I. Cover Page
II. Table of Contents
III. Executive Summary
IV. Business Description
a. Overview of industry
b. Mission statement
c. Business description
• Type of business
• Name
• Logo
• Location
• Product description
• Position
• Pricing strategy
V. Market and Industry Analysis
a. Customer profile
b. Market segment
c. Customer needs
d. Market size/trends
e. Competition
i. Target market and demographics
VI. Sales and Marketing
a. Strategy
b. Method of sales
c. Advertising and promotion
VII. Management
a. Management team description
b. Ownership
VIII. Financials
a. Risks
b. Expenses and capital requirements
c. Projected Financial statements (Income Statement, Balance Sheet and Cash flow statement)
IX. Create an online presence
• Website (Basic level coding is required )
o Brand logo
o Basic tabs i.e. Home, Contact us, Products, etc.
• Facebook page
• A sample of the following:
o Online AD
Search marketing ad
Facebook ad
Any type of Ad to be placed on a website
o Newsletter sample of your business
o E-mail marketing sample of your business
X. Bibliography/ References
XI. PowerPoint Presentation
Extra information
Bring Laptop
Location
Online from Pakistan
About Me
Possessing more than 8 years of managerial experience working in the field of Corporate Finance, Accounting, and Management with big and medium-size international and local organizations. I have more than 5 years of teaching experience to undergraduate and graduate-level at different top tier institutes.
My background in Finance, Accounts, and Business Administration combined with excellent communication skills represent a unique combination of disciplines and skills. I am a modern, energetic, and well-versed Ph.D. that not only makes the boring finance and accounting classes interesting but provides such insights that help the student to learn in a fun and effective way. So, that later it could help them in there job and business setup.
My background in Finance, Accounts, and Business Administration combined with excellent communication skills represent a unique combination of disciplines and skills. I am a modern, energetic, and well-versed Ph.D. that not only makes the boring finance and accounting classes interesting but provides such insights that help the student to learn in a fun and effective way. So, that later it could help them in there job and business setup.
Education
Doctor of Philosophy (Ph.D.) - International Business
UNIVERSITI OF UTARA,
Master of Business Administration (MBA – Finance)
NATIONAL UNIVERSITY OF COMPUTER & EMERGING SCIENCES (FAST-NU)
ACCA - LEVEL 2
Bachelors of Business Administration (BBA)
NATIONAL UNIVERSITY OF COMPUTER & EMERGING SCIENCES (FAST-NU)
GCE Advanced Level (A-levels)
SCHOOL OF ADVANCED STUDIES
UNIVERSITI OF UTARA,
Master of Business Administration (MBA – Finance)
NATIONAL UNIVERSITY OF COMPUTER & EMERGING SCIENCES (FAST-NU)
ACCA - LEVEL 2
Bachelors of Business Administration (BBA)
NATIONAL UNIVERSITY OF COMPUTER & EMERGING SCIENCES (FAST-NU)
GCE Advanced Level (A-levels)
SCHOOL OF ADVANCED STUDIES
Experience / Qualifications
ADJUNCT LECTURER
NATIONAL UNIVERSITY OF COMPUTER AND EMERGING SCIENCES
• Taught and assisted in various courses ranging from IT in Business, Entrepreneurship, Financial Accounting, and various Finance courses to graduate and undergraduates.
• Educated students on launching Business plans and Entrepreneurship by applying a variety of instructional techniques and teaching how to use various software while preparing a complete Business Plan.
MANAGER - FINANCIAL PLANNING AND ANALYSIS DEPARTMENT
AFINITI, USA
• Reporting to CFO based in Head Office Washington DC for Revenue, Forecasting, Budgeting, Leasing, CAPEX, and Financial reporting.
• Additionally, playing a vital role in Finance team while working with various teams Sales, Legal, HR, Planning, and Procurement) for better business processing, preparation of board documents, managing investor queries, and more.
FINANCE RELATIONSHIP MANAGER
CROSSOVER TRILOGY, USA
• Headed a complete acquisition and migration of a new company into the central system of the parent company.
• Conducted a complete cleanup process to make the data aligned with the parent company policies and also developed strategies for migrating data in Oracle NetSuite and Salesforce smoothly from the Finance side.
CHIEF FINANCIAL OFFICER
WORDPRESS PVT LIMITED (FIRST CAPITAL GROUP), PAKISTAN
• Participate in developing new business, specifically: assist the CEO and COO in identifying new funding opportunities and designing proposals.
• Oversee the management and coordination of all fiscal and financial reporting activities for the organization including preparation of financial statements, reports to the parent company, and conducting audits.
RISK MANAGER AND COMPLIANCE OFFICER
FIRST CAPITAL INVESTMENTS LIMITED, PAKISTAN
• Developing risk models and conducting financial statement analysis of companies for analyzing portfolio performance as compared to the benchmark.
• Looking after the compliance with the regulatory bodies.
ADJUNCT LECTURER
UNIVERSITY OF CENTRAL PUNJAB, PAKISTAN
• Taught Finance related courses to graduate and undergraduate level. And collaborated with Industrial professionals to create dynamic, ongoing curriculum development and instruction improvement program.
CORPORATE LIAISON AND COMMUNICATION MANAGER
FIRST CAPITAL GROUP, PAKISTAN
• Being the main communication bridge between outstation foreign companies Lanka Securities Private Limited to the Head office. Identifying risks and the development of managing financial policies and techniques for the portfolio and reporting the functional matters to the Directors.
BUSINESS WRITING AND FINANCIAL ANALYST
LIVEPERSON, GLOBAL
• Freelancing various projects related to Business Studies and Finance for academic and industrial programs.
NATIONAL UNIVERSITY OF COMPUTER AND EMERGING SCIENCES
• Taught and assisted in various courses ranging from IT in Business, Entrepreneurship, Financial Accounting, and various Finance courses to graduate and undergraduates.
• Educated students on launching Business plans and Entrepreneurship by applying a variety of instructional techniques and teaching how to use various software while preparing a complete Business Plan.
MANAGER - FINANCIAL PLANNING AND ANALYSIS DEPARTMENT
AFINITI, USA
• Reporting to CFO based in Head Office Washington DC for Revenue, Forecasting, Budgeting, Leasing, CAPEX, and Financial reporting.
• Additionally, playing a vital role in Finance team while working with various teams Sales, Legal, HR, Planning, and Procurement) for better business processing, preparation of board documents, managing investor queries, and more.
FINANCE RELATIONSHIP MANAGER
CROSSOVER TRILOGY, USA
• Headed a complete acquisition and migration of a new company into the central system of the parent company.
• Conducted a complete cleanup process to make the data aligned with the parent company policies and also developed strategies for migrating data in Oracle NetSuite and Salesforce smoothly from the Finance side.
CHIEF FINANCIAL OFFICER
WORDPRESS PVT LIMITED (FIRST CAPITAL GROUP), PAKISTAN
• Participate in developing new business, specifically: assist the CEO and COO in identifying new funding opportunities and designing proposals.
• Oversee the management and coordination of all fiscal and financial reporting activities for the organization including preparation of financial statements, reports to the parent company, and conducting audits.
RISK MANAGER AND COMPLIANCE OFFICER
FIRST CAPITAL INVESTMENTS LIMITED, PAKISTAN
• Developing risk models and conducting financial statement analysis of companies for analyzing portfolio performance as compared to the benchmark.
• Looking after the compliance with the regulatory bodies.
ADJUNCT LECTURER
UNIVERSITY OF CENTRAL PUNJAB, PAKISTAN
• Taught Finance related courses to graduate and undergraduate level. And collaborated with Industrial professionals to create dynamic, ongoing curriculum development and instruction improvement program.
CORPORATE LIAISON AND COMMUNICATION MANAGER
FIRST CAPITAL GROUP, PAKISTAN
• Being the main communication bridge between outstation foreign companies Lanka Securities Private Limited to the Head office. Identifying risks and the development of managing financial policies and techniques for the portfolio and reporting the functional matters to the Directors.
BUSINESS WRITING AND FINANCIAL ANALYST
LIVEPERSON, GLOBAL
• Freelancing various projects related to Business Studies and Finance for academic and industrial programs.
Age
Children (7-12 years old)
Teenagers (13-17 years old)
Adults (18-64 years old)
Seniors (65+ years old)
Student level
Beginner
Intermediate
Advanced
Duration
30 minutes
45 minutes
60 minutes
The class is taught in
English
Urdu
Skills
Reviews
Availability of a typical week
(GMT -05:00)
New York
Mon
Tue
Wed
Thu
Fri
Sat
Sun
00-04
04-08
08-12
12-16
16-20
20-24
Project Appraisal and Finance:
Contents of Course
The Investment Problem and Capital Budgeting
• Investment Decisions and Owners’ Wealth Maximization
• Capital Budgeting
• Classifying investment projects
• Classification according to their economic life, risk, and dependence on other projects
Cash Flow Estimation
• Incremental Cash Flows
• Investment Cash Flows
• Changes in Working Capital
• Net Cash Flows
Integrative Examples and Cash Flow Estimation in Practice
• Integrative Example: The Expansion of the facility
• Integrative Example: The Replacement of Facility
• Cash Flow Estimation in Practice
Payback and Discounted Payback Period Techniques
• Payback Period
• Decision rules and drawbacks
• Discounted Payback Period
• Decision rules and benefits
• Owner’s wealth maximization
Net Present Value Technique
• Net Present Value Calculation
• Net Present Value Decision Rule
• Net Present Value as an Evaluation Technique
• The Investment Profile
• NPV and Further Considerations
Profitability Index Technique
• Profitability Index Decision Rule
• Profitability Index as an Evaluation Technique
Internal Rate of Return Technique
• Internal Rate of Return Calculation & Decision Rule
• Internal Rate of Return as an Evaluation Technique
• Multiple Internal Rates of Return
• The IRR and capital rationing
Modified Internal Rate of Return Technique
• Modified Internal Rate of Return Technique and decision rule
• Modified Internal Rate of Return as an Evaluation Technique
• The comparative benefits of MIRR
Comparing Evaluation Techniques and some Concluding Thoughts
• Scale Differences
• Choosing the Appropriate Technique
• Capital Budgeting Techniques in Practice
• Capital Budgeting and the Justification of New Technology
Measurement of Project Risk
• Measuring a Project’s Stand-Alone Risk
• Sensitivity analysis
• Simulation analysis
• Measuring a Project’s Market Risk
• Market risk and financial leverage
Incorporating Risk in the Capital Budgeting Decision
• Risk-Adjusted Rate and adjusted WACC
• Real Options
• Certainty Equivalents
• Assessment of Project Risk in Practice
Valuing a Lease
• Direct Cash Flow from Leasing
• Valuing the Direct Cash Flow from Leasing
• Concept of an Equivalent Loan
• Comparison of Alternative Leases
• Another Approach to Lease Valuation
Uncertainty and the Lease Valuation Model
• Alternative Discount Rates and the Uncertainty of Cash Flows
• Residual Value and the Lease Term
• Debt Displacement and the Lease Valuation Model
• Sensitivity Analysis
Generalization of the Lease Valuation Model
• Assumptions and Notation
• Valuing the Lease
• Valuation when there are Limitations on carrying Forward Items
• Valuation when no Tax Benefits are Expected
Contents of Course
The Investment Problem and Capital Budgeting
• Investment Decisions and Owners’ Wealth Maximization
• Capital Budgeting
• Classifying investment projects
• Classification according to their economic life, risk, and dependence on other projects
Cash Flow Estimation
• Incremental Cash Flows
• Investment Cash Flows
• Changes in Working Capital
• Net Cash Flows
Integrative Examples and Cash Flow Estimation in Practice
• Integrative Example: The Expansion of the facility
• Integrative Example: The Replacement of Facility
• Cash Flow Estimation in Practice
Payback and Discounted Payback Period Techniques
• Payback Period
• Decision rules and drawbacks
• Discounted Payback Period
• Decision rules and benefits
• Owner’s wealth maximization
Net Present Value Technique
• Net Present Value Calculation
• Net Present Value Decision Rule
• Net Present Value as an Evaluation Technique
• The Investment Profile
• NPV and Further Considerations
Profitability Index Technique
• Profitability Index Decision Rule
• Profitability Index as an Evaluation Technique
Internal Rate of Return Technique
• Internal Rate of Return Calculation & Decision Rule
• Internal Rate of Return as an Evaluation Technique
• Multiple Internal Rates of Return
• The IRR and capital rationing
Modified Internal Rate of Return Technique
• Modified Internal Rate of Return Technique and decision rule
• Modified Internal Rate of Return as an Evaluation Technique
• The comparative benefits of MIRR
Comparing Evaluation Techniques and some Concluding Thoughts
• Scale Differences
• Choosing the Appropriate Technique
• Capital Budgeting Techniques in Practice
• Capital Budgeting and the Justification of New Technology
Measurement of Project Risk
• Measuring a Project’s Stand-Alone Risk
• Sensitivity analysis
• Simulation analysis
• Measuring a Project’s Market Risk
• Market risk and financial leverage
Incorporating Risk in the Capital Budgeting Decision
• Risk-Adjusted Rate and adjusted WACC
• Real Options
• Certainty Equivalents
• Assessment of Project Risk in Practice
Valuing a Lease
• Direct Cash Flow from Leasing
• Valuing the Direct Cash Flow from Leasing
• Concept of an Equivalent Loan
• Comparison of Alternative Leases
• Another Approach to Lease Valuation
Uncertainty and the Lease Valuation Model
• Alternative Discount Rates and the Uncertainty of Cash Flows
• Residual Value and the Lease Term
• Debt Displacement and the Lease Valuation Model
• Sensitivity Analysis
Generalization of the Lease Valuation Model
• Assumptions and Notation
• Valuing the Lease
• Valuation when there are Limitations on carrying Forward Items
• Valuation when no Tax Benefits are Expected
Financial Statement Analysis
This course is primarily for understanding and being an ace in analyzing the financial performance of a company. At the end of the course, you would be easily able to analyze any company's financial performance and provide valuable insights to the top management.
Contents of the course are as follows:
Comprehensive understanding of Financial Statements
Vertical Analysis
Horizontal Analysis
Du-Pont Analysis
Ratio Analysis
• Liquidity
• Solvency or Financial Strength
• Activity or Efficiency
• Profitability
• Market or Valuation
Variance Analysis
Forecasting model
Valuation Model and much more.
This course is primarily for understanding and being an ace in analyzing the financial performance of a company. At the end of the course, you would be easily able to analyze any company's financial performance and provide valuable insights to the top management.
Contents of the course are as follows:
Comprehensive understanding of Financial Statements
Vertical Analysis
Horizontal Analysis
Du-Pont Analysis
Ratio Analysis
• Liquidity
• Solvency or Financial Strength
• Activity or Efficiency
• Profitability
• Market or Valuation
Variance Analysis
Forecasting model
Valuation Model and much more.
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