Marketing for small business owners l Digital marketing

From 104 C$ /h

Starting your own small business is a full time job, you are constantly asking yourself how you will attract clients, promote your service or even position your business competitively amongst others. A marketing strategy is essential to raise awareness and fully map out the communication objectives of your business.

In this class you will get personalized help and advice about how to formulate a:
Marketing Strategy
Social media plan
Communications plan
Creating Ads using google and Facebook

You will get an extra course on setting up your own online store e-commerce strategy.

Extra information

Bring your own laptop ensure you have wifi

Location

Online from South Africa

Age

Adults (18-64 years old)

Student level

Beginner

Intermediate

Duration

45 minutes

60 minutes

The class is taught in

English

Skills

Small business skills

Social media

Strategic planning

Availability of a typical week

(GMT -04:00)

New York

Online via webcam

Mon

Tue

Wed

Thu

Fri

Sat

Sun

00-04

04-08

08-12

12-16

16-20

20-24

Marisa

4.88

(8)

Get impactful and professional PowerPoint presentations for your personal or professional needs. I create visually appealing slideshows with a neat layout, captivating graphics, and well-structured content. Whether for meetings, conferences, or projects, my presentations will help you communicate effectively and captivate your audience.

Gizela

4.88

(8)

!!!TRAINING SHOULD BE ENTERTAINING!!!

This is not your run-of-the-mill social media training. We are rebelling against the tyranny of boring workshops, and bringing fun interaction back into the mix! This workshop is not merely some speaker handing out theories; you will be PRACTICALLY applying what you're learning as we go. Save money and become your own in-house marketing agent!

The following will be covered:

Intro into social media & marketing

Content Marketing
• The importance of content marketing
• How to create content for social media; copy, imagery etc
• Creating an editorial calendar
• How to get users to engage
• Business blogging

The various social media platforms

1.) Facebook for Business
• What Facebook is, how it works and latest trends on Facebook
• The differences between profiles, pages, groups and events
• Creating a Facebook page for your business
• Understanding how profiles and pages link and work together
• Creating powerful posts that engage your fans
• Implementing best practices on your page
• Drawing fans to your page
• Building a plan for your Facebook marketing

2.) LinkedIn for Networking & Business
• Learn exactly how to create a powerful profile
• Harness best practices in your profile to stand-out
• Add and grow your LinkedIn connections
• Increase your visibility on LinkedIn
• Understand endorsements and recommendations
• Create a business presence on LinkedIn

3.) Google+ for Business & Local pages
• Why Google Plus is a Must-Have Tool
• Google Business Listing

4.) Instagram Visual Marketing
• What Makes Instagram the Fastest Growing Social Network and Why My Business Needs It
• Create a Compelling Instagram Profile
• Navigate Around Instagram
• Take Photos in Instagram
• Crop & Rotate My Photos
• Apply Instagram Filters for Effects
• What Size Should My Photos Be?
• Search on Instagram
• Motivate Followers to Action with a Compelling Post
• Get Engagement on Instagram
• Post a Link to Generate Follower Action
• Post a Video for Follower Engagement
• Easy Sharing with Other Social Networks
• Manage My Instagram Account
• Discover What’s Working for My Business on Instagram

5.) Managing your accounts via scheduling tools

6.) Dealing with engagement; comments, complaints, reviews etc.

7.) Analytics
• Social media monitoring & reporting
• Finalise a budget & resources

Cami

4.88

(8)

How to prepare for a media interview? What means should be used to fight his fear of the camera and improve his image? How to present yourself and your project in front of a camera?

How to present yourself and your project to the media?

Targeted content according to your project: Verbal and / or gestural communication; Seduction of the lens and / or microphone; Improvisation in front of a microphone and / or a camera; Voice & gaze; Games of one or two cameras; Chronic; Animation; Reportage; Direct radio & TV; Interview; Narration; Speech in all its forms (...)

In short, several objectives:
◾ Confront your shyness in front of the microphone / camera.
◾ Understand his speech and his diction.
◾ Taming the media environment (radio / tv).
◾ Familiarize yourself with your image and voice.
◾ Manage your speaking time.

Through exercises (diction, voice, presence, breathing, presentations, time management, etc.), role plays, interview simulations and familiarization with one's image and voice, the participants move at their own pace in a flexible educational framework.

Note that during the videoconference session, all the notes are transcribed in the chat so that you can access them at any time when you wish.

Indeed, speaking is a predominantly physical activity, which, while taking care of its image, is based on a body, a voice, a breath, a rhythm (diction) and an emotion (the imagination and the sensations ) reflecting the speaker's involvement in his speech. How to send a clear message? How to make the difference, to make an impression?

Knowing how to speak, act and interact in public is almost a necessity today: your public speaking must be effective and efficient with clear, simple and powerful messages.

Simple and pragmatic tools will be presented for: generating listening ● making an impression ● fostering confidence ● generating need ● motivating teams by explaining a strategy ● getting messages across within groups ● overcoming shyness by assimilating 3 CRV axes (body-breathing-voice) ● better manage disagreement or conflict.

Mastered, the method allows:
• improve self-confidence and stress management with the development of the speaker's fluency (verbal-bodily), his public speaking and his sense of repartee and improvisation.
• to work on their ease, leadership, charisma, creativity and personal development through scenarios.
* improve the characteristics of the spoken voice (timbre, pitches, intention, flow).
* get your message across through your image, while gaining improvisation skills and responsiveness.

Supplemented by basic exercises (diction, voice, presence, breathing, presentation, time management), role plays, improvisations and simulations. With the key word: pronunciation, diction / articulation, the sense of repartee.

Statistically, the progression following these private sessions is quickly noticeable, from 2 sessions. ( study 2020).

Trained in Grande Ecole post-preparatory classes & Ivy League university in the United States, specialized and has worked for more than 15 years, in Europe and North America, in the field of communication and public speaking, in renowned international public and private establishments, intervening in forums and conferences, and oriented on pedagogy and careful methodology.

- Locations: Geneva - Lausanne - Friborg - Neuchâtel - Montreux - Basel - Sion - Sierre - Morges - Bienne. But currently and until further notice, only by videoconference in accordance with national recommendations on Covid.

These sessions also seem to be perfectly unanimous since they have the advantages of live (example: quality of the interaction), without its disadvantages (example: loss of travel time), with additional advantages (example: of notes on the chat, which can be reread afterwards). In this context, these videoconference sessions for which you have requested me, seem to suit everyone perfectly, take place in a very optimal way and generate a certain enthusiasm (and a certain enthusiasm). That is why, at your request, I continue to offer this option. Take good care of yourself and yours!

PROGRAM
À la carte program: evaluated and adapted to each need.

Luana

4.88

(8)

Having trouble understanding how social media works? Do you need to highlight your business, your creations, your travels on social networks?
I am a social media expert and I can support you in your launch.
If you've already started, congratulations! I'm here to help you find direction, strategize and take your social media to the next level.
Social networks are now an integral part of our daily lives and all companies, brands and others must be up to date to perform. I would be happy to help you in this process and teach you how to succeed in this digital world where everything is possible.

Ozan

4.88

(8)

It is an interdisciplinary course that teaches students how the strategic management methodologies applied in the processes of determining the visions of businesses, institutions, and even states and reaching that vision can be adapted to career planning and why career planning is systematic research, planning, and continuous development process.

The course aims to

• contribute to the development of continuous research and development awareness, based on the concepts of knowledge-oriented decision-making in career planning processes, increasing competitiveness, minimizing information asymmetry and missed opportunity cost,

• contribute to students' internalization of why a career is a process that should be planned, being aware of basic micro and macroeconomic conditions,

• introduce the strategic analysis methods that students can use in transforming their career planning processes into critical thinking, research, and application processes, and making them apply with exemplary studies,

• contribute to the development of market-oriented and proactive career planning awareness in students,

• ensure that students develop an interdisciplinary (marketing communication, organizational behavior, and strategic management) perspective on career planning,

• scientifically explain the importance of strong social capital (all kinds of contributions arising from the effective use of social networks) with social networking methodologies and to explain practically how social capital can be used systematically and effectively in career planning processes.

Larissa

4.88

(8)

With my medical knowledge skills I took many classes for communication, paraphrasing, active listing etc. The psychology, body knowledge and how the brain works (neurology) has all been thought to me during my medical training. I would like to put my skills out there that I have obtained together with my sports’ and nutrition qualification to help other people acheive their goals and their potential. People struggling with weight, to do lists, procrastination, bringing an idea out there or developing their business plan can contact me. I will be doing extra certifications in order to obtain more experience on top of what I have. This is why my prices are adapted for people that want to help me get further experienced in coaching.

Verentia

4.88

(8)

I offer practical, industry-focused graphic design lessons tailored to your goals—whether you’re a complete beginner or looking to refine your existing skills.
With a strong background in graphic design, I focus on teaching both the creative and technical sides of design. My lessons cover essential tools such as Adobe CC, Figma and Affinity alongside core design principles like typography, composition, colour theory, and branding.
Students can expect hands-on projects, real-world examples, and personalised feedback to help build confidence and a professional-quality portfolio. I also support learners who want to prepare for design-related studies, freelance work, or creative careers.
Each session is adapted to your pace and interests, whether you want to:
- Learn the fundamentals of graphic design
- Develop branding and visual identity projects
- Build a strong portfolio
My goal is to make design approachable, engaging, and directly applicable to real-world creative work.

Sushim

4.88

(8)

I offer chess coaching for beginners and intermediate players. My lessons focus on opening principles, tactics, middlegame strategy, endgame techniques, and game analysis. I am a FIDE-rated player with a rating of 1657 and a 2200+ rapid rating on Lichess. I was also the District Runner-up. My goal is to help students improve their chess skills and achieve better results in tournaments and online games.

Andrii

4.88

(8)

Whether you're just starting your chess journey or looking to take your game to the next level, I'll help you improve through clear explanations, personalized training, and practical exercises.

I am an experienced chess coach with a 2500+ online rating and several years of teaching students of different ages and skill levels. My goal is not to make you memorize openings, but to help you truly understand chess and think confidently at the board.

Every lesson is tailored to the student's current level and goals. During our lessons we work on:

• Tactical vision and calculation
• Positional understanding
• Opening principles and repertoire
• Middlegame planning
• Endgame technique
• Analysis of your own games
• Tournament preparation and Chess.com improvement

My lessons are especially suitable for children and teenagers. I create a positive and motivating atmosphere while maintaining a structured learning plan. After each lesson, students receive homework and recommendations for independent practice.

Lessons are available in English, Polish, and Ukrainian.

I look forward to helping you become a stronger and more confident chess player!

Ramona

4.88

(8)

Hello and welcome! My name is Ramona, and I've been playing chess since I was 8 years old. Over the years, I became a 3-time Latvian Champion among girls in the U14, U16, and U18 age categories and had the honor of representing Latvia in numerous European and World Chess Championships!

Today, I enjoy sharing that experience with students of all ages and levels. Whether you're learning the rules, preparing for your first tournament, or looking to strengthen your tactical and strategic understanding, I'll adapt each lesson to your individual goals and make it fun! I truly believe that you should enjoy the process and the game to get good at it!

I am patient, encouraging, and like to have highly interactive chess lessons. I believe that real improvement comes from understanding why moves work, not simply memorizing opening lines. Every lesson is tailored to the student, helping build confidence while making chess enjoyable.

A typical lesson may include:

✅️ Puzzles as a warm-up
✅️ Analysis of your own games to identify strengths and areas for improvement
✅️ Practical examples of strategy explained
✅️ Personalized exercises and advice based on your current level

I have experience teaching both in schools and online, primarily working with children, but all ages are welcome. Lessons are available in English and Latvian.

Whether you're taking your first steps in chess or aiming to reach the next rating milestone, I'd be happy to help you develop your skills and enjoy the game even more!

Beverley

4.88

(8)

Are you studying A-Level Media Studies and looking for clear, expert guidance to improve your understanding, analytical writing and exam performance?

I am an experienced A-Level Media Studies lecturer, Eduqas/WJEC examiner and published media writer with a PhD in Communications, Culture and Media Studies. I provide friendly, structured tuition tailored to each student’s individual needs and target grade.

Lessons can support you with:

• Applying media theories confidently and accurately
• Moving from description to strong analysis
• Structuring effective exam answers
• Analysing representation, audiences, industries and media language
• Understanding set products and their social, cultural and historical contexts
• Improving coursework, revision and exam technique
• Working towards higher assessment bands

I break difficult concepts into manageable steps and use practical examples, model answers and focused activities. Whether you are struggling with Media Studies, aiming to move up a grade or working towards an A or A*, I will help you develop the knowledge, confidence and analytical skills needed to progress.

Tuition is particularly suited to students following the Eduqas/WJEC A-Level Media Studies specification, although students studying other examination boards are also welcome.

Philip

4.88

(8)

In today's Global Marketplace English has become the number one language in order to succeed in the highly competitive arena. One to one mentoring, tutoring, exam preparation is specifically tailored to your particular needs whether you are in grade 4, secondary school, tertiary, university or just require further training through your career.

Having a Doctorate in Cross Cultural Teaching, I have taught in over 20 countries and understand the cultural values, norms and expectations that are very important when interacting with people. I have run businesses and had my own business before coming to Kurdistan. You are not receiving theory, you are receiving specific experience and understanding.

Roman

4.88

(8)

I am an active FIDE chess player with many years of over-the-board tournament experience. Most of my chess journey has been self-taught, so I understand how difficult it can be to identify what is holding your chess back and find an effective way to improve.

My lessons are adapted to your level, goals and playing style. We can focus on analysing your games, calculation and tactics, positional understanding, openings and typical plans, practical decision-making, or building an effective training routine.

My goal is not simply to show you engine moves, but to help you understand why moves work and teach you how to think independently during your games.

Lessons are suitable for beginners, intermediate players and ambitious club players who want to improve their chess in a structured and practical way.

MacDonald

4.88

(8)

Learn practical digital marketing skills and understand how businesses use online channels to reach customers, build their brand and grow their digital presence.

Lessons are tailored around your current knowledge and what you want to achieve, whether you're learning digital marketing for the first time, developing your professional skills, promoting your own business or exploring a career in digital marketing.

Topics can include social media marketing, content creation and planning, brand positioning, understanding target audiences, customer journeys, digital advertising, SEO fundamentals, website marketing and developing a digital marketing strategy.

We can also explore how different digital channels work together and how businesses measure the effectiveness of their marketing using analytics, engagement, conversions and other key performance indicators.

Lessons focus on practical learning using examples, exercises and real-world business scenarios rather than simply studying marketing theory. Where appropriate, we can work on creating marketing plans, content strategies and campaigns that allow you to put what you learn into practice.

No previous digital marketing experience is required for beginner lessons.

George

4.88

(8)

Help BBA-MBA students, as well as Practitioners understand and apply complicated Financial and Managerial Concepts while connecting them to the real-world situations and all types of related business challenges. Elaborated and multi-dimensional case studies will be afforded to help learners develop Unique Knowledge and Exceptional Analytical Skills in all related areas such as Corporate Finance, M&A, Financial Management,, Financial Modeling, Strategic Management, Business Policies, Family Business Management, and Business Planning. All Lessons and Case Studies will be tailored to help learners stand out distinctly in both Academic and Professional endeavors.