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Since April 2020
Instructor since April 2020
Learn how to develop your Marketing & Growth Hacking skills
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From 76 C$ /h
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Specialize in understanding how digital marketing works and put into action all the learnings of the class right away. My goal is to keep you updated of what you need to know about Digital Marketing, web design, SEO and Technology.
Details of the topics you'll learn in my classes:
- Digital Strategy
- Social Media
- Paid Media
- Email Marketing
- SEO
- Growth Hacking Tactics
- Analytics & Tracking
- Digital Transformation
- Digital Innovation
Extra information
Use own laptop and bring also doubts.
Location
location type icon
Online from Netherlands
About Me
Hello, I'm Alex and I work as a Growth Hacker for the global leader of self-service customer support in Amsterdam. With over 6 years in developing and creating digital marketing strategies, I was able to design well-structured products with the main focus for direct sales.
I've worked already with more than 45 brands and I'm currently helping the top 100 Forbes companies to grow in the market with different technical qualities.
Education
Master in Digital Marketing & Communication
Bachelor in Management
SEO Fundamentals Course with Greg Gifford
Inbound Sales Content Marketing
Lead Management: Segmentation, Nurturing, and Lead Qualification
CS50's Introduction to Computer Science
Front-End Web Developer
Experience / Qualifications
For more than 6 years I've been working in digital marketing and management position, delivering drive-growth marketing & pr strategies, that increased 300% in revenue for hospitality and even digital & branding agencies.
Age
Adults (18-64 years old)
Seniors (65+ years old)
Student level
Beginner
Intermediate
Advanced
Duration
45 minutes
The class is taught in
English
Portuguese
Spanish
Availability of a typical week
(GMT -05:00)
New York
at teacher icon
Online via webcam
Mon
Tue
Wed
Thu
Fri
Sat
Sun
00-04
04-08
08-12
12-16
16-20
20-24
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Copywriting is the art of selling with words. In short, it's written marketing. Concretely, a copywriter (or copywriter) writes content tailored for the sale of a product or service.

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Contact Alexandre
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So, how can you write writing highlighting a brand, a product, a person or simply a company... in order to promote it and gain visibility?

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What Can You Learn?

Marketing Management and Fundamental Marketing Principles

Consumer Behaviour and Customer Decision-Making

Market Research and Competitor Analysis

Marketing Mix (4Ps and 7Ps)

Market Segmentation, Targeting and Positioning

Branding and Marketing Communication

Strategic Marketing and Business Planning

Digital Marketing Fundamentals

Real-World Case Studies and Practical Exercises

Exam Preparation and Academic Support

How Do My Lessons Work?

I believe Marketing becomes easier to understand when theory is connected to real business situations.

My lessons combine clear explanations, real-world corporate examples, interactive discussions and practical case studies. I adapt each session to your knowledge, experience and learning objectives.

Whether you want to prepare for an examination, understand challenging marketing concepts, strengthen your professional knowledge or develop marketing skills for your own business, I can help you learn step by step.

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Feel free to contact me and share your learning goals. I would be happy to help you get started!
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My goal is to help you understand the essential concepts of marketing, apply them to concrete situations, and develop your analytical skills.

In the program :

- The fundamentals and key concepts of marketing.
- Market analysis and competitive analysis.
- Consumer behavior.
- Segmentation, targeting and positioning (STP).
- The marketing mix: the 4Ps (Product, Price, Place and Communication).
- The development of a marketing strategy.
- Concrete examples from companies, practical exercises and case studies.

My teaching method:

Drawing on my academic background, research methodology, and professional experience, I favor a progressive, interactive, and practical approach. Theoretical concepts are illustrated with examples from the business world to facilitate their understanding and application.

Each session is tailored to your needs: understanding lessons, preparing for exams, completing academic work or acquiring marketing skills.

My goal: to help you master the fundamentals of marketing, develop your skills and gain confidence in your studies and professional projects.

Together, let's transform theoretical knowledge into practical skills!
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- Marketing fundamentals and consumer behavior
- Social media marketing and content creation
- Branding and advertising strategies
- Entrepreneurship and business planning
- Digital marketing and promotional campaigns
- Marketing projects, presentations, and case studies

My teaching approach focuses on making concepts easy to understand through real-world examples, interactive discussions, and hands-on activities. I believe learning should be engaging, practical, and tailored to each student's needs.

I believe that being a good teacher doesn't mean knowing everything. You may have questions I don't have immediate answers to, but I will always take the time to research, learn, and help you find the information you need. I want my students to feel comfortable asking questions, making mistakes, and exploring new ideas without feeling judged.

Whether you're completely new to marketing or looking to strengthen your understanding, I'm excited to help you build your knowledge and confidence!
verified badge
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I've worked in SEO and content strategy for more than eight years across 500+ projects, and I've trained and mentored marketers and helped develop digital marketing learning materials. Lessons are adapted to your current knowledge and goals.
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Personal Branding
Brand Identity
Brand Positioning
. Brand Personality
Brand Values
. Brand Vision
Brand Mission
. Authenticity
Unique Value Proposition
. Brand Storytelling
. Digital Presence
. Digital Branding
. Online Presence
Social Media Strategy
. Personal Website
. Digital Footprint
Online Reputation
Content Strategy
Visual Identity
Content Creation
. Content Creation
. Thought Leadership
. Storytelling
Content Marketing
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. Educational Content
. Video Marketing
Personal Insights
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. Public Speaking
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Brand Recognition
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I worked at a deep tech venture capital fund, where we analyzed startups in healthcare, robotics, and physical AI. In class, I show your teen how this world really works, from the inside.

The program will vary depending on age and preferences:
- How an investor chooses a startup, and why they say no almost every time
- Read about a startup: problem, market, team, technology
- Fundraising, valuation, dilution, without complicated formulas
- Real-life cases, both successes and failures
- Build your own mini-portfolio and defend it

What a class is like: no monologues. We start with a real startup, we discuss, we decide. Between classes, a short challenge (reading an article, analyzing a company).

What I don't do: prepare pitches or review pitch decks. Here, we learn to think like an investor, not to raise funds.

For whom: 13-18 year olds curious about tech, business or finance, with no prerequisites.

Who I am: I have a degree in life sciences engineering (EPFL) and a master's in neuroscience (ETH Zurich). I've worked in a laboratory, a biotech startup, and a deep tech venture capital fund in Australia, and I've launched several projects, including Tactic Academy. My style: direct, relaxed, and transparent.
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