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Since April 2025
Instructor since April 2025
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Strategic marketing for students,
From 18.6 C$ /h
"What does marketing mean? Just a Facebook ad and that's it?"
No, strategic marketing goes much deeper...
This asks: What are you selling? To whom? Why? And how do you make people remember you before they remember others?
In this course, we will think like senior marketing managers:
We understand how the market is divided.
We choose the correct slice.
We build a marketing plan that doesn't sit in a drawer, but works on the ground.
If you are a student, this course will help you:
Understand the material and pass it with distinction.
Understand how big companies think and win.
If you have a project, or even an idea in your mind, this is the place where you will learn how to implement it correctly from the first step.
Strategic marketing is not advertising... it's long-term brain work.
This is what we will do together step by step.
No, strategic marketing goes much deeper...
This asks: What are you selling? To whom? Why? And how do you make people remember you before they remember others?
In this course, we will think like senior marketing managers:
We understand how the market is divided.
We choose the correct slice.
We build a marketing plan that doesn't sit in a drawer, but works on the ground.
If you are a student, this course will help you:
Understand the material and pass it with distinction.
Understand how big companies think and win.
If you have a project, or even an idea in your mind, this is the place where you will learn how to implement it correctly from the first step.
Strategic marketing is not advertising... it's long-term brain work.
This is what we will do together step by step.
Location
Online from Egypt
About Me
Mahmoud Mokalled is a business administration lecturer and consultant with expertise that combines in-depth academic study with real-world practical experience in the market.
✅ Master of Business Administration with distinction.
✅ Expert in business analysis, strategic management, marketing, accounting, and feasibility studies.
✅ Founder and developer of Knowhub Academy, which provides courses and consultations in the field of business.
✅ He taught business and management students, and worked with real entrepreneurs and business owners.
My mission: I help you build a practical understanding of management, accounting, and marketing, so that what you learn today, you can apply tomorrow to your project or business.
My style: simple, practical, and free of clutter, and we link each concept to the field that interests you.
✅ Master of Business Administration with distinction.
✅ Expert in business analysis, strategic management, marketing, accounting, and feasibility studies.
✅ Founder and developer of Knowhub Academy, which provides courses and consultations in the field of business.
✅ He taught business and management students, and worked with real entrepreneurs and business owners.
My mission: I help you build a practical understanding of management, accounting, and marketing, so that what you learn today, you can apply tomorrow to your project or business.
My style: simple, practical, and free of clutter, and we link each concept to the field that interests you.
Education
Master of Business Administration, Faculty of Commerce, with distinction
General Diploma in Education, Faculty of Education, with a very good grade
Strategic Management, Business Analysis and New Venture Building Course
General Diploma in Education, Faculty of Education, with a very good grade
Strategic Management, Business Analysis and New Venture Building Course
Experience / Qualifications
My areas of expertise in business administration:
Strategic Management: Developing vision, long-term plans, and analyzing the business environment.
Business Analysis: Studying the market and competitors, and discovering opportunities for improvement and growth.
Project Management: From planning and implementation to evaluation and follow-up.
Financial Accounting: Analyzing financial statements and linking numbers to management decisions.
Strategic Marketing: Brand Building, Customer Understanding, Campaign Planning.
Managing educational and service centers: Based on actual experience in managing successful centers.
Strategic Management: Developing vision, long-term plans, and analyzing the business environment.
Business Analysis: Studying the market and competitors, and discovering opportunities for improvement and growth.
Project Management: From planning and implementation to evaluation and follow-up.
Financial Accounting: Analyzing financial statements and linking numbers to management decisions.
Strategic Marketing: Brand Building, Customer Understanding, Campaign Planning.
Managing educational and service centers: Based on actual experience in managing successful centers.
Age
Teenagers (13-17 years old)
Adults (18-64 years old)
Seniors (65+ years old)
Student level
Beginner
Intermediate
Advanced
Duration
60 minutes
The class is taught in
Arabic
English
Skills
Availability of a typical week
(GMT -05:00)
New York
Online via webcam
Mon
Tue
Wed
Thu
Fri
Sat
Sun
00-04
04-08
08-12
12-16
16-20
20-24
Teaching Business Administration and Strategic Management | Mahmoud Mokalled
If you are a business or commerce student, or a business owner who wants to develop your understanding of management, you are in the right place.
I am Mahmoud Mokalled, a holder of a Master's degree in Business Administration with distinction, with academic and practical experience that blends theory and practice. My studies include business analysis, strategic management, marketing, human resources, and feasibility studies. I have worked on the ground with project owners and educational centers, providing consultations and assisting in developing real businesses in the market.
What will you learn with me?
Strategic Management: How to build a long-term vision and plan for your business and understand your position in the market.
Business Analysis: Understand the market, competitors, and identify opportunities for improvement and expansion.
Strategic Marketing: Build a brand, reach the right customer, analyze the market and know how to price your product correctly.
Project management: from planning to implementation and follow-up, in a practical manner that suits the Egyptian and Arab markets.
Leadership and Decision Making: Work on yourself as a leader and learn to make wise decisions.
The goal is not just academic success, the goal is to understand the market well and to know how to apply what you study to your project or business.
If you want to learn in a practical, simple way, without boring theoretical stuffing, let's get started.
If you are a business or commerce student, or a business owner who wants to develop your understanding of management, you are in the right place.
I am Mahmoud Mokalled, a holder of a Master's degree in Business Administration with distinction, with academic and practical experience that blends theory and practice. My studies include business analysis, strategic management, marketing, human resources, and feasibility studies. I have worked on the ground with project owners and educational centers, providing consultations and assisting in developing real businesses in the market.
What will you learn with me?
Strategic Management: How to build a long-term vision and plan for your business and understand your position in the market.
Business Analysis: Understand the market, competitors, and identify opportunities for improvement and expansion.
Strategic Marketing: Build a brand, reach the right customer, analyze the market and know how to price your product correctly.
Project management: from planning to implementation and follow-up, in a practical manner that suits the Egyptian and Arab markets.
Leadership and Decision Making: Work on yourself as a leader and learn to make wise decisions.
The goal is not just academic success, the goal is to understand the market well and to know how to apply what you study to your project or business.
If you want to learn in a practical, simple way, without boring theoretical stuffing, let's get started.
"Do you know what it means to take an accounting exam and not understand why we write the entry in the first place?!"
Look, sir... financial accounting is not just about memorizing numbers.
This is an organized way to understand: Did the company make a profit or a loss? What did it spend on? And where did it gain from?
In this course, we will understand step by step:
What does assets mean? Liabilities? Capital?
How do we work on it? And come up with a respectable budget?
How can we pass the exam with a high score if we understand and not memorize?
If you focus with me, this subject will not be the "cheapest subject"
It will be the simplest material... and the one you can use the most in your work later.
💼 Second: For project owners
"If you don't understand whether your project is making a profit or losing... then you are driving while you are unconscious!"
Financial accounting is not a luxury... it is the money map for your project.
You must know:
How much did you earn? How much did you spend?
Who owes you? And who owes you money?
At the end of the month... is the store making a profit? Or is it spending out of its own pocket?
In this part, we will learn how to read and understand financial statements even if you are not an accountant.
We will simplify these terms so that you can work with them from the first day:
Budget - Income Statement - Cash Flows - Accounts Receivable - Fixed and Variable Expenses
If you want to run your project right, you have to start with the right numbers.
Look, sir... financial accounting is not just about memorizing numbers.
This is an organized way to understand: Did the company make a profit or a loss? What did it spend on? And where did it gain from?
In this course, we will understand step by step:
What does assets mean? Liabilities? Capital?
How do we work on it? And come up with a respectable budget?
How can we pass the exam with a high score if we understand and not memorize?
If you focus with me, this subject will not be the "cheapest subject"
It will be the simplest material... and the one you can use the most in your work later.
💼 Second: For project owners
"If you don't understand whether your project is making a profit or losing... then you are driving while you are unconscious!"
Financial accounting is not a luxury... it is the money map for your project.
You must know:
How much did you earn? How much did you spend?
Who owes you? And who owes you money?
At the end of the month... is the store making a profit? Or is it spending out of its own pocket?
In this part, we will learn how to read and understand financial statements even if you are not an accountant.
We will simplify these terms so that you can work with them from the first day:
Budget - Income Statement - Cash Flows - Accounts Receivable - Fixed and Variable Expenses
If you want to run your project right, you have to start with the right numbers.
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