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Learn Business and Strategic Management from Reality to Market – for Students and Entrepreneurs with Mahmoud Mokalled | Academic and Practical Experience
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From 19 C$ /h
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Teaching Business Administration and Strategic Management | Mahmoud Mokalled
If you are a business or commerce student, or a business owner who wants to develop your understanding of management, you are in the right place.

I am Mahmoud Mokalled, a holder of a Master's degree in Business Administration with distinction, with academic and practical experience that blends theory and practice. My studies include business analysis, strategic management, marketing, human resources, and feasibility studies. I have worked on the ground with project owners and educational centers, providing consultations and assisting in developing real businesses in the market.

What will you learn with me?
Strategic Management: How to build a long-term vision and plan for your business and understand your position in the market.

Business Analysis: Understand the market, competitors, and identify opportunities for improvement and expansion.

Strategic Marketing: Build a brand, reach the right customer, analyze the market and know how to price your product correctly.

Project management: from planning to implementation and follow-up, in a practical manner that suits the Egyptian and Arab markets.

Leadership and Decision Making: Work on yourself as a leader and learn to make wise decisions.

The goal is not just academic success, the goal is to understand the market well and to know how to apply what you study to your project or business.

If you want to learn in a practical, simple way, without boring theoretical stuffing, let's get started.
Location
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Online from Egypt
About Me
Mahmoud Mokalled is a business administration lecturer and consultant with expertise that combines in-depth academic study with real-world practical experience in the market.

✅ Master of Business Administration with distinction.

✅ Expert in business analysis, strategic management, marketing, accounting, and feasibility studies.

✅ Founder and developer of Knowhub Academy, which provides courses and consultations in the field of business.

✅ He taught business and management students, and worked with real entrepreneurs and business owners.

My mission: I help you build a practical understanding of management, accounting, and marketing, so that what you learn today, you can apply tomorrow to your project or business.
My style: simple, practical, and free of clutter, and we link each concept to the field that interests you.
Education
Master of Business Administration, Faculty of Commerce, with distinction
General Diploma in Education, Faculty of Education, with a very good grade
Strategic Management, Business Analysis and New Venture Building Course
Experience / Qualifications
My areas of expertise in business administration:
Strategic Management: Developing vision, long-term plans, and analyzing the business environment.

Business Analysis: Studying the market and competitors, and discovering opportunities for improvement and growth.

Project Management: From planning and implementation to evaluation and follow-up.

Financial Accounting: Analyzing financial statements and linking numbers to management decisions.

Strategic Marketing: Brand Building, Customer Understanding, Campaign Planning.

Managing educational and service centers: Based on actual experience in managing successful centers.
Age
Teenagers (13-17 years old)
Adults (18-64 years old)
Seniors (65+ years old)
Student level
Beginner
Intermediate
Advanced
Duration
60 minutes
The class is taught in
Arabic
English
Availability of a typical week
(GMT -04:00)
New York
at teacher icon
Online via webcam
Mon
Tue
Wed
Thu
Fri
Sat
Sun
00-04
04-08
08-12
12-16
16-20
20-24
"Do you know what it means to take an accounting exam and not understand why we write the entry in the first place?!"

Look, sir... financial accounting is not just about memorizing numbers.
This is an organized way to understand: Did the company make a profit or a loss? What did it spend on? And where did it gain from?

In this course, we will understand step by step:

What does assets mean? Liabilities? Capital?

How do we work on it? And come up with a respectable budget?

How can we pass the exam with a high score if we understand and not memorize?

If you focus with me, this subject will not be the "cheapest subject"
It will be the simplest material... and the one you can use the most in your work later.

💼 Second: For project owners
"If you don't understand whether your project is making a profit or losing... then you are driving while you are unconscious!"

Financial accounting is not a luxury... it is the money map for your project.
You must know:

How much did you earn? How much did you spend?

Who owes you? And who owes you money?

At the end of the month... is the store making a profit? Or is it spending out of its own pocket?

In this part, we will learn how to read and understand financial statements even if you are not an accountant.
We will simplify these terms so that you can work with them from the first day:
Budget - Income Statement - Cash Flows - Accounts Receivable - Fixed and Variable Expenses

If you want to run your project right, you have to start with the right numbers.
Read more
This subject is not difficult... but you have to understand it correctly!

We study human resources not only to succeed, but to know how to think like the HR that companies are looking for.

How do we know together how to select an employee? How do we evaluate them? How do we keep people working without getting bored?
All of this in a simplified manner, without boring theoretical memorization.

If you focus on this course, you will achieve 3 things:

Understand and love the material.

You get a high grade.

You will discover a field of work that you can work in after graduation, whether in companies, banks, or even start your own business.

Human resources is not a material, it is a tool with which you understand people and yourself as well.
Read more
Show more
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➤ Turn your trades into victories!

Whether it's to negotiate a contract or remuneration, defend an idea, advance a project, start a business, convince a partner, gain the support of a team, resolve a conflict or simply make yourself better understood, one thing can make all the difference: knowing who you are dealing with and how to communicate with that person.

Because there is no single way to communicate effectively.

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➤ Understanding humans to communicate better

Our way of communicating relies largely on understanding certain mechanisms of human psychology.

Human beings are naturally attentive to what directly concerns them. They are sensitive to their interests, needs, fears, curiosity, recognition, need for security, and desire to be understood and valued.

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-How can you make your interlocutor want to listen to you?
-How can you present your message so that it makes sense to him?
-How to spark their interest?
-How can we address his concerns before he even expresses them?
-How to create a dynamic favorable to your objective?

For example, rather than immediately presenting an idea solely from your own perspective, you will learn to identify what may interest your interlocutor and to build your communication around their concerns.

Even a simple, common phrase like, "What I'm about to explain could be of real interest to you, particularly because..." can already capture more attention than a presentation focused solely on your own needs. But of course, there are many more techniques for subtly influencing someone.

Similarly, understanding certain mechanisms such as curiosity, self-interest, recognition, trust, consistency, emotion, or risk perception allows for a more relevant and effective approach.

➤ Profiling & analysis of interlocutors

Before communicating effectively, you must first understand who you are addressing.

You will learn to analyze your interlocutor through different elements:
-His way of communicating
-His priorities and interests
-His motivations
️ --His needs and expectations
-His potential resistance and objections
-His decision-making process
-His relationship to risk
-His personal or professional stakes
-The verbal and non-verbal signals he can express
-What can promote or hinder its adoption

The goal: to no longer communicate automatically or identically with everyone.

You will learn to adapt your speech, posture, arguments, questions and strategy depending on the person you are facing.

➤ Advance your projects and ambitions

Do you have a project?

Do you want to create a company, launch an activity, advance within your organization, defend an idea, obtain the agreement of a decision-maker, or get several people or departments to collaborate?

A project is not based solely on its quality.

It also depends on your ability to:
- Identify the right contacts
-Understanding the interests of each stakeholder
-️ Knowing how to approach each person
- Adapt your communication according to the department or function
- Present your project from the angle most relevant to each individual
- Anticipate objections and resistance
- Create alliances and gain support
- Negotiating effectively when interests diverge
- Knowing when to insist, when to rephrase, when to wait, or when to change approach

The same project may require several communication strategies depending on the person you are addressing.

The goal is to give you the necessary tools to understand this dynamic and move your project forward with more method, strategy and efficiency.

➤ Negotiation: much more than defending one's position

Whether it's for negotiating:
A contract
A salary
A partnership
A budget
A strategic project
A career progression
A decision
Or resolve a conflict

Negotiation is not just about finding good arguments.

It also involves understanding:
Who is in front of you?
What he really wants.
What he stands to gain.
This is what he is trying to avoid.
What are his interests?
What are its constraints?
And what strategy can create a favorable outcome?

➤ On the agenda: support tailored to your objectives
-Psychology of communication & understanding of behaviors
-Understanding some fundamental mechanisms of human psychology
-Identify the needs, motivations and interests of your interlocutors
-Understanding why some approaches work with some people and fail with others
-Use interest, curiosity, recognition, trust and other communication levers
-Craft a message that makes people want to listen

Profiling and analysis of interlocutors
-Observe and analyze how a person communicates
-Identify your priorities and your way of working
-Detect potential resistance and objections
-Understanding verbal and behavioral signals
-Adapt your strategy to the person and the context

Persuasive communication
-Formulate your arguments with impact
-To promote your ideas so that they are considered
-Structuring a convincing speech
-Ask the right questions
-Create interest and engagement
-Adapt your language and your approach
-Develop your ability to persuade without engaging in unnecessary power struggles

Strategic negotiation
-Identify and utilize negotiation levers: alternatives, common interests, concessions, and room for maneuver
-Preparing effectively for a negotiation
-Anticipate different scenarios
-Identify the interests and positions of stakeholders
-Build a suitable strategy
-Managing objections and deadlock situations
-Knowing how to evolve a discussion when the initial strategy is not working
-Maximize your chances of reaching a favorable agreement

Project strategy & support
-Clarify your objective and your strategy
-Identify the different stages and priorities
-Understanding who to interact with and in what order
-Prepare your discussions with the various stakeholders
-Adapt your communication according to the departments, partners or decision-makers

Prepare for your important appointments
-Anticipate difficulties and resistance
-Deploy the most relevant tools and methods according to each step

Conflict management and complex situations
-Understanding the mechanisms that give rise to a conflict
-Identify the real issues behind the positions expressed
-Manage your emotions and those of the person you are speaking with
-Develop active and strategic listening
-Moving beyond unnecessary power struggles
-Regaining control of a difficult exchange
-Find constructive and sustainable solutions

The right tool, at the right time, with the right person

This is one of the central principles of this support. Knowing a technique is not enough. You also need to know:
-When to use it.
-With whom.
-In what context?
-And in what a way.

The same technique can be extremely effective with one person and totally counterproductive with another.

You will therefore learn to develop a true strategic reading of interactions, so that you no longer act solely on intuition, but understand the dynamics at play and consciously choose your approach.

➤ Tailored support

This program is aimed particularly at:
-Entrepreneurs and project leaders
-Business leaders and executives
-Managers and executives
-Young professionals
-Self-employed individuals and professionals
-People wishing to advance within their company
-Liberal professionals (lawyers, doctors, etc.)
-Anyone with a project, ambition, or goal to achieve
-Anyone wishing to improve their relationships and communication in a personal setting

Each support program is tailored to your specific situation and concrete objectives.

We can work directly on your projects, negotiations, appointments, relationship difficulties, or professional situations.

The goal is not simply to learn concepts. You learn to use them practically in your own life.

➤ A practical, engaging, and results-oriented teaching approach

We alternate methodological input, analysis of real situations, role-playing, simulations, preparation of your discussions and personalized feedback.

You can bring:
-A project to be developed.
-A negotiation to prepare for.
-An important appointment.
-A conflict to be resolved.
-A difficult person to manage.
-An idea worth defending.
-A business to launch.
-Or simply an ambition you wish to realize.

Let's analyze the situation together:
-What is your objective?
-Who are the relevant stakeholders?
-What are their interests and what is at stake?
-What obstacles might arise?
-What strategy should we adopt?
-What approach should be used?
-Which arguments should be prioritized?
-What tools should be deployed?
-And most importantly: at what point?

➤ Become a strategic communicator

The goal of this support is to enable you to develop a skill that will serve you in all areas of your life:
-Understanding people.
-Understanding the situations.
-Understanding the issues.
-Then adapt your communication and strategy to achieve your objectives.

Whether you are setting up a project, developing a business, advancing professionally, negotiating an opportunity or managing a complex personal situation, you will have concrete methods, tools and strategies to communicate with greater impact, intelligence and efficiency.

Stop letting your projects, ideas, or ambitions depend solely on your intuition.

Learn to understand people, decode situations, and deploy the right strategy at the right time to advance what truly matters to you.

✅ THE TRAINER - TEACHER CONSULTANT
A graduate of a prestigious French Grande École and an Ivy League university in the United States, he combines academic rigor with modern teaching methods. With over 18 years of experience in Europe and North America, he has taught at prestigious international institutions (both public and private), and regularly speaks in Switzerland, France, Belgium, Luxembourg, and Canada, as well as at various forums and conferences.

A recognized specialist, he offers personalized and accessible support based on active listening, a proven methodology, and tailored teaching methods. Whether through one-on-one sessions, workshops, or group training, his approach combines customization, efficiency, and professionalism for rapid, visible results.

✅ LOCATIONS: Switzerland (Geneva, Lausanne, Fribourg, Zurich, Neuchâtel, Lugano, Basel, Bern, Lucerne), Belgium (Brussels, Antwerp, Charleroi, Liège), Luxembourg. On request: France (Paris, Lyon) and Canada (Montreal).

Currently, we primarily use videoconferencing, a highly popular format: it offers the same quality as in-person meetings, flexible organization, time savings, flexibility, comfort, and an eco-friendly approach. Content, notes, and recommendations are shared directly via a dedicated chat.

➤ Languages: French and English.
➤ Reduced and stable fees, accessible without compromising on quality.
➤ Gift vouchers available all year round.
➤ Schedules defined together according to your constraints.
➤ 100% tailor-made program, adapted to each need.
➤ Noticeable progress from 2 sessions (2026 study).

✅ Why choose this training?
-International expertise at the service of your objectives.
-Personalized sessions with concrete tools.
-A lively, interactive and results-oriented approach.
-A motivating and supportive environment, fostering confidence and rapid progress.
-Tangible results in just a few sessions.
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➤ Being a good manager is also being a good communicator. After all, a strategy can only be put into practice if you show yourself capable of interacting with your employees, of being a source of inspiration for them and of listening to their concerns. Unfortunately, not all managers naturally excel in this role and their difficulties in asserting themselves as true leaders is often attributable to their difficulties in communicating.

➤ The objective would then be to explore together the areas of improvement in terms of communication know-how. And managing effectively requires specific and advanced know-how.

➤ In fact, managerial communication corresponds to the interactions between the management of the company and the organization and more specifically, between the manager and his team. This executive is in charge of transmitting information and directives from higher hierarchical levels, supporting internal communication, distilling messages related to his own management to obtain the commitment of his team, all while transmitting a message effectively.

➤ This exercise can therefore be tricky: this is why it is important to choose the right mediator in order to be well supported, not only to be understood by those around him, but also to carry out his mission.

➤ What to communicate? When ? Whose ? These questions will find an answer in the consistency of the actions undertaken. Good managerial communication will thus aim to exchange / dialogue effectively with its employees, maintain a close link between the different layers of the company, bring human relations back to the heart of the company, establish a climate of trust and good team cohesion, motivate by inspiring.

➤ In short, each session combines techniques & practice exercises adapted to your everyday situations (filmed with your agreement in order to be reviewed, commented on, decoded together live), so that you can put them into practice immediately, and this from the 1st session.

➤ THE TRAINER:
Trained in Grande Ecole post-preparatory classes & Ivy League university in the United States, our teacher has specialized and has been working for more than 15 years, in Europe and North America, in the field of communication , in reputable international public and private establishments, intervening in forums and conferences, and oriented on two axes: training and coaching, with pedagogy and careful methodology as key words.

➤ PLACE, TIMETABLE, PRICES
✓ Locations: Geneva-Lausanne-Fribourg-Zurich-Neuchâtel-Lugano-Montreux-Basel-Neuchâtel-Bern-Lucerne-Brussels-Luxembourg-Paris-Lyon. But currently, these sessions continue to be offered by videoconference in the current context and in accordance with general demand which is almost unanimous on this subject.

✓ Indeed, apart from the classic advantages of videoconferencing (time saving related to travel & their unforeseen events, eco-responsibility, increased schedule flexibility, etc.), the quality of the session & the interaction remain identical. In addition, the entire exchange, notes and recommendations are immediately transcribed on the dedicated chat.

✓ To support us among ourselves & to be pleasant to you in this sustainable / particular period and in a spirit of solidarity, the fees are temporarily reduced and will not increase after the start of our sessions.

✓ Languages: French/English.

✓ The progress following these private sessions is perceptible from 1 to 2 sessions (*2023 study).

✓ As other people do regularly, you can also please your loved ones by offering gift vouchers available all year round.

CONTACT / PROGRAM
✓ A la carte program: evaluated and adapted to each need.
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The teaching methodology will be based on your course content and your objectives. My aim is primarily to help you with the concepts and application of that knowledge when submitting assignments and answering questions. I am passionate about teaching. I love sharing my knowledge and experience with my students. I am a life long learner and deeply passionate about books and learning new things. I teach students at High school, Undergraduate and Graduate levels.
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➤ Being a good manager is also being a good communicator. After all, a strategy can only be put into practice if you show yourself capable of interacting with your employees, of being a source of inspiration for them and of listening to their concerns. Unfortunately, not all managers naturally excel in this role and their difficulties in asserting themselves as true leaders is often attributable to their difficulties in communicating.

➤ The objective would then be to explore together the areas of improvement in terms of communication know-how. And managing effectively requires specific and cutting-edge know-how.

➤ In fact, managerial communication corresponds to the interactions between the management of the company and the organization and more specifically, between the manager and his team. This manager is in charge of transmitting information and directives coming from higher hierarchical levels, supporting internal communication, distilling messages related to his own management to obtain the commitment of his team, all while transmitting a message effectively.

➤ This exercise can therefore be tricky: this is why it is important to choose the right mediator in order to be well supported, not only to be understood by those around him, but also to carry out his mission.

➤ What to communicate? When ? Whose ? These questions will find an answer in the consistency of the actions undertaken. Good managerial communication will thus aim to exchange / dialogue effectively with its employees, maintain a close link between the different layers of the company, bring human relations back to the heart of the company, establish a climate of trust and good team cohesion, motivate by inspiring.

➤ In short, each session combines techniques & practice exercises adapted to your everyday situations (filmed with your agreement in order to be reviewed, commented on, decoded together live), so that you can put them into practice immediately, and this from the 1st session.

Statistically, the progression following these private sessions is quickly noticeable, from 2 or 3 sessions*. (*study 2022).

➤ THE TRAINER:
Trained in Grande Ecole post-preparatory classes & Ivy League university in the United States, our teacher has specialized and has been working for more than 15 years, in Europe and North America, in the field of communication , in reputable international public and private establishments, intervening in forums and conferences, and oriented on two axes: training and coaching, with pedagogy and careful methodology as key words.

➤ PLACE, TIMETABLE, PRICES
✓ Locations: Geneva-Lausanne-Fribourg-Zurich-Neuchâtel-Lugano-Montreux-Basel-Neuchâtel-Bern-Lucerne-Brussels-Luxembourg-Paris-Lyon. But currently, these sessions continue to be offered by videoconference in the current context and in accordance with general demand which is almost unanimous on this subject.

✓ Indeed, apart from the classic advantages of videoconferencing (time saving related to travel & their unforeseen events, eco-responsibility, increased schedule flexibility, etc.), the quality of the session & the interaction remain identical. In addition, the entire exchange, notes and recommendations are immediately transcribed on the dedicated chat.

✓ To support us among ourselves & to be pleasant to you in this sustainable / particular period and in a spirit of solidarity, the fees are temporarily reduced and will not increase after the start of our sessions.

✓ Languages: French/English.

✓ The progress following these private sessions is perceptible from 1 to 2 sessions (*2024 study).

✓ As other people do regularly, you can also please your loved ones by offering gift vouchers available all year round.

CONTACT / PROGRAM

✓ A la carte program: evaluated and adapted to each need.
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Are you enrolled in a Business Management or an MBA program and you need help in your business courses? Fatih would be happy to help you in your business management, marketing, human resource management and other related courses. I have a PhD in economics from Georgetown University and I have a BA in economics from Bogazici University. Over the past 10 years I have worked as an Associate Professor of Economics and Finance in various universities and I tutored university students in various economics, finance, and accounting courses. Our academy helps college students in their various courses. We have students from various universities in US and UK including American University, George Washington University, Nottingham University, King's College London, University of Bath, Northwestern University, University of Royal Holloway etc. Please contact us if you need help in any of your business management courses.
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preparatory training for competitive examinations for masters in management sciences: CCA, ACG, GFCF, ICFF, ACGSI, etc.
Training modules:
- General Accounting ;
- Cost accounting ;
- Company accounting;
- In-depth comptability ;
- Management control;
- Financial management and analysis;
- Taxation;
- Audit.
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Hello! I'm Mansi, an Economics and Business tutor from India with over 8 years of teaching experience and more than 10,000 hours of online instruction. I have worked with students from diverse countries and academic backgrounds, helping them build a strong understanding of Economics, Business, and related quantitative concepts.

My teaching philosophy is simple: complex concepts become easy when they're explained the right way. I tailor every lesson to your learning style and use an interactive approach that includes digital whiteboards, visual explanations, real-world examples, and practical scenarios. Rather than memorizing theories, you'll learn how to apply them confidently in exams, assignments, and everyday decision-making.

Whether you're preparing for school or university exams, need help with coursework, or simply want to strengthen your understanding of Economics or Business, I'll create lessons that are structured, engaging, and focused on your goals.

Book a lesson with me, and let's discuss your learning objectives, identify the areas where you need support, and create a plan to help you succeed. I look forward to learning with you!
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Private online lessons in Cost and Management Accounting, designed for university and Commerce English students.
I hold a PhD in Cost and Management Accounting from Cairo University, Faculty of Commerce – English Section, with 15 years of university teaching experience and 10 years of practical experience as a Financial Representative of the Minister of Finance, serving in several government agencies.
I provide clear, structured explanations with step-by-step problem solving, focusing on understanding concepts rather than memorization.
Topics include Cost Classification, Cost Behavior, Cost Sheets, Materials and Labor Costing, Overhead Allocation, Job Order Costing, Process Costing, Marginal and Absorption Costing, Standard Costing, Variance Analysis, Budgeting, and Cost Control.
Online lessons via Zoom or Google Meet.
Lessons can be customized according to the student's university syllabus, level, and exam requirements.
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I am a Corporate Strategist and Project Manager specializing in executing high-stakes, large-scale corporate initiatives from the ground up. With a Post Graduate Diploma in Forestry Management from the prestigious Indian Institute of Forest Management (IIFM), my daily professional life revolves around complex logistics, negotiating vendor agreements, and maintaining tight management control over project timelines and multi-tiered budgets.

Because I actively navigate the realities of International Regulatory Frameworks, ESG compliance, and cross-functional leadership every single day, I bring a wealth of practical, executive-level experience to my tutoring.
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English is one of the language that allows kids to business professionals to communicate effectively especially with language barrier arising from different areas of origin.

By learning and knowing how to speak, create sentences and be able to understand what we have learnt, you will be able to do your deliverables with confidence.
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Are you an IB graduate looking for personalised support, better exam strategies, and more confidence in your studies? I’m here to help!

I recently completed the IB Diploma with a strong final score and am now studying International & European Law in The Hague. Having gone through the IB myself, I understand the pressure, workload, and challenges that come with it, and I focus on making difficult topics clear and manageable.

I offer personalised support in IB Spanish, IB Business Management, English B, Mathematics AI, Enviornmental Sciences and societies and history, including exam preparation, essay writing, Paper 1 and Paper 2 practice, oral preparation, IA guidance, and study planning.

My lessons are adapted to each student's level, goals, and learning style. Whether you are struggling with a particular topic, preparing for exams, or simply want to become more organised and confident, we will create a clear plan to help you improve.

What you can expect:

* Personalised 1-to-1 lessons
* IB-specific exam strategies
* Essay and writing guidance
* Revision and study planning
* Practice questions and feedback
* A friendly, supportive environment
* Materials and resources tailored to your needs

Whether you're just starting the IB or preparing for your final exams, I’d love to help you make the IB feel a little less overwhelming and a lot more manageable!
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Making the use of AI is an important part of our daily life and this course is centered on using AI for growth and personal development, AI is now a vital tool for integration.
with AI platform we can learn basically anything from academy research and DIY activities, so get in let's see what we can both achieve with AI prompting.
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I want to teach and present accounting in a simplified, easy-to-understand way for university students, avoiding complexity and rote memorization. My goal is to transform accounting concepts and rules into clear and organized explanations that help students grasp the fundamentals and learn how to apply them practically.

I will focus on explaining accounting topics in a gradual way, starting from the basics and accounting principles, up to advanced topics, using real-life examples and practical applications that help to solidify the information and understand it better.

I also aim to help students connect academic study with practical life, and to introduce them to how accounting is used within companies and institutions, and how to deal with daily entries, accounts, financial statements, and accounting reports.

The main goal is for accounting to become an understandable and easy subject for every student, and for the student to acquire the knowledge that qualifies him not only to pass the exams, but also to build a strong foundation through which he can develop himself and prepare for the job market.
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➤ Turn your trades into victories!

Whether it's to negotiate a contract or remuneration, defend an idea, advance a project, start a business, convince a partner, gain the support of a team, resolve a conflict or simply make yourself better understood, one thing can make all the difference: knowing who you are dealing with and how to communicate with that person.

Because there is no single way to communicate effectively.

The same method won't work for everyone. A rational person isn't persuaded in the same way as an emotional one. A cautious person doesn't react like an ambitious one. A decision-maker, a colleague, a client, an investor, a partner, or a loved one doesn't have the same expectations, motivations, or interests.

The goal is therefore to learn to observe, understand, analyze and adapt your communication in order to deploy the right tool, the right method and the right strategy, at the right time and in front of the right person.

➤ Understanding humans to communicate better

Our way of communicating relies largely on understanding certain mechanisms of human psychology.

Human beings are naturally attentive to what directly concerns them. They are sensitive to their interests, needs, fears, curiosity, recognition, need for security, and desire to be understood and valued.

The idea is therefore not simply to say what you have to say, but to understand:
-How can you make your interlocutor want to listen to you?
-How can you present your message so that it makes sense to him?
-How to spark their interest?
-How can we address his concerns before he even expresses them?
-How to create a dynamic favorable to your objective?

For example, rather than immediately presenting an idea solely from your own perspective, you will learn to identify what may interest your interlocutor and to build your communication around their concerns.

Even a simple, common phrase like, "What I'm about to explain could be of real interest to you, particularly because..." can already capture more attention than a presentation focused solely on your own needs. But of course, there are many more techniques for subtly influencing someone.

Similarly, understanding certain mechanisms such as curiosity, self-interest, recognition, trust, consistency, emotion, or risk perception allows for a more relevant and effective approach.

➤ Profiling & analysis of interlocutors

Before communicating effectively, you must first understand who you are addressing.

You will learn to analyze your interlocutor through different elements:
-His way of communicating
-His priorities and interests
-His motivations
️ --His needs and expectations
-His potential resistance and objections
-His decision-making process
-His relationship to risk
-His personal or professional stakes
-The verbal and non-verbal signals he can express
-What can promote or hinder its adoption

The goal: to no longer communicate automatically or identically with everyone.

You will learn to adapt your speech, posture, arguments, questions and strategy depending on the person you are facing.

➤ Advance your projects and ambitions

Do you have a project?

Do you want to create a company, launch an activity, advance within your organization, defend an idea, obtain the agreement of a decision-maker, or get several people or departments to collaborate?

A project is not based solely on its quality.

It also depends on your ability to:
- Identify the right contacts
-Understanding the interests of each stakeholder
-️ Knowing how to approach each person
- Adapt your communication according to the department or function
- Present your project from the angle most relevant to each individual
- Anticipate objections and resistance
- Create alliances and gain support
- Negotiating effectively when interests diverge
- Knowing when to insist, when to rephrase, when to wait, or when to change approach

The same project may require several communication strategies depending on the person you are addressing.

The goal is to give you the necessary tools to understand this dynamic and move your project forward with more method, strategy and efficiency.

➤ Negotiation: much more than defending one's position

Whether it's for negotiating:
A contract
A salary
A partnership
A budget
A strategic project
A career progression
A decision
Or resolve a conflict

Negotiation is not just about finding good arguments.

It also involves understanding:
Who is in front of you?
What he really wants.
What he stands to gain.
This is what he is trying to avoid.
What are his interests?
What are its constraints?
And what strategy can create a favorable outcome?

➤ On the agenda: support tailored to your objectives
-Psychology of communication & understanding of behaviors
-Understanding some fundamental mechanisms of human psychology
-Identify the needs, motivations and interests of your interlocutors
-Understanding why some approaches work with some people and fail with others
-Use interest, curiosity, recognition, trust and other communication levers
-Craft a message that makes people want to listen

Profiling and analysis of interlocutors
-Observe and analyze how a person communicates
-Identify your priorities and your way of working
-Detect potential resistance and objections
-Understanding verbal and behavioral signals
-Adapt your strategy to the person and the context

Persuasive communication
-Formulate your arguments with impact
-To promote your ideas so that they are considered
-Structuring a convincing speech
-Ask the right questions
-Create interest and engagement
-Adapt your language and your approach
-Develop your ability to persuade without engaging in unnecessary power struggles

Strategic negotiation
-Identify and utilize negotiation levers: alternatives, common interests, concessions, and room for maneuver
-Preparing effectively for a negotiation
-Anticipate different scenarios
-Identify the interests and positions of stakeholders
-Build a suitable strategy
-Managing objections and deadlock situations
-Knowing how to evolve a discussion when the initial strategy is not working
-Maximize your chances of reaching a favorable agreement

Project strategy & support
-Clarify your objective and your strategy
-Identify the different stages and priorities
-Understanding who to interact with and in what order
-Prepare your discussions with the various stakeholders
-Adapt your communication according to the departments, partners or decision-makers

Prepare for your important appointments
-Anticipate difficulties and resistance
-Deploy the most relevant tools and methods according to each step

Conflict management and complex situations
-Understanding the mechanisms that give rise to a conflict
-Identify the real issues behind the positions expressed
-Manage your emotions and those of the person you are speaking with
-Develop active and strategic listening
-Moving beyond unnecessary power struggles
-Regaining control of a difficult exchange
-Find constructive and sustainable solutions

The right tool, at the right time, with the right person

This is one of the central principles of this support. Knowing a technique is not enough. You also need to know:
-When to use it.
-With whom.
-In what context?
-And in what a way.

The same technique can be extremely effective with one person and totally counterproductive with another.

You will therefore learn to develop a true strategic reading of interactions, so that you no longer act solely on intuition, but understand the dynamics at play and consciously choose your approach.

➤ Tailored support

This program is aimed particularly at:
-Entrepreneurs and project leaders
-Business leaders and executives
-Managers and executives
-Young professionals
-Self-employed individuals and professionals
-People wishing to advance within their company
-Liberal professionals (lawyers, doctors, etc.)
-Anyone with a project, ambition, or goal to achieve
-Anyone wishing to improve their relationships and communication in a personal setting

Each support program is tailored to your specific situation and concrete objectives.

We can work directly on your projects, negotiations, appointments, relationship difficulties, or professional situations.

The goal is not simply to learn concepts. You learn to use them practically in your own life.

➤ A practical, engaging, and results-oriented teaching approach

We alternate methodological input, analysis of real situations, role-playing, simulations, preparation of your discussions and personalized feedback.

You can bring:
-A project to be developed.
-A negotiation to prepare for.
-An important appointment.
-A conflict to be resolved.
-A difficult person to manage.
-An idea worth defending.
-A business to launch.
-Or simply an ambition you wish to realize.

Let's analyze the situation together:
-What is your objective?
-Who are the relevant stakeholders?
-What are their interests and what is at stake?
-What obstacles might arise?
-What strategy should we adopt?
-What approach should be used?
-Which arguments should be prioritized?
-What tools should be deployed?
-And most importantly: at what point?

➤ Become a strategic communicator

The goal of this support is to enable you to develop a skill that will serve you in all areas of your life:
-Understanding people.
-Understanding the situations.
-Understanding the issues.
-Then adapt your communication and strategy to achieve your objectives.

Whether you are setting up a project, developing a business, advancing professionally, negotiating an opportunity or managing a complex personal situation, you will have concrete methods, tools and strategies to communicate with greater impact, intelligence and efficiency.

Stop letting your projects, ideas, or ambitions depend solely on your intuition.

Learn to understand people, decode situations, and deploy the right strategy at the right time to advance what truly matters to you.

✅ THE TRAINER - TEACHER CONSULTANT
A graduate of a prestigious French Grande École and an Ivy League university in the United States, he combines academic rigor with modern teaching methods. With over 18 years of experience in Europe and North America, he has taught at prestigious international institutions (both public and private), and regularly speaks in Switzerland, France, Belgium, Luxembourg, and Canada, as well as at various forums and conferences.

A recognized specialist, he offers personalized and accessible support based on active listening, a proven methodology, and tailored teaching methods. Whether through one-on-one sessions, workshops, or group training, his approach combines customization, efficiency, and professionalism for rapid, visible results.

✅ LOCATIONS: Switzerland (Geneva, Lausanne, Fribourg, Zurich, Neuchâtel, Lugano, Basel, Bern, Lucerne), Belgium (Brussels, Antwerp, Charleroi, Liège), Luxembourg. On request: France (Paris, Lyon) and Canada (Montreal).

Currently, we primarily use videoconferencing, a highly popular format: it offers the same quality as in-person meetings, flexible organization, time savings, flexibility, comfort, and an eco-friendly approach. Content, notes, and recommendations are shared directly via a dedicated chat.

➤ Languages: French and English.
➤ Reduced and stable fees, accessible without compromising on quality.
➤ Gift vouchers available all year round.
➤ Schedules defined together according to your constraints.
➤ 100% tailor-made program, adapted to each need.
➤ Noticeable progress from 2 sessions (2026 study).

✅ Why choose this training?
-International expertise at the service of your objectives.
-Personalized sessions with concrete tools.
-A lively, interactive and results-oriented approach.
-A motivating and supportive environment, fostering confidence and rapid progress.
-Tangible results in just a few sessions.
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I offer personalized tutoring in mathematics, English, and management, tailored to each student's level, needs, and goals. I support children and teenagers in their academic journey, as well as students and adults wishing to develop their skills.

In mathematics, I offer academic support, homework help, remedial work, and guidance in understanding and mastering concepts.

In English, courses are adapted to different levels: learning, improvement, grammar, oral and written expression, conversation, as well as professional English for adults.

In management science, I support students in understanding concepts, methodology, and preparing for courses and exams.

Each support program is based on a personalized and progressive teaching approach, promoting understanding, autonomy, confidence and progress.
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Learn practical Data and Business Analytics skills through structured, hands-on lessons designed around your experience and goals.

These lessons are suitable for beginners and developing learners who want to understand how data can be collected, analysed, interpreted and used to support business decisions.

Lessons can cover Excel, data cleaning and preparation, spreadsheets, formulas and functions, data analysis, data visualisation, dashboards, reporting, KPIs, business requirements and turning raw data into useful business insights.

Depending on your goals, we can also explore tools and concepts used within real business environments, including Power BI, databases, data quality and business reporting.

Lessons are practical rather than purely theoretical. We can work through exercises, datasets, business scenarios and projects so you understand not only how to use the tools but also why particular approaches are used.

Lessons can be adapted for people starting from scratch, students developing their analytical skills, professionals wanting to improve their confidence with data, or people considering a career in Data or Business Analytics.
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