Consumer behavior course: understanding motivations, attitudes, and purchasing decisions

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From 27 C$ /h

Understand why consumers buy, how they make their decisions, and what influences their behavior!

With a Master's degree in Marketing and Sales, a PhD in Marketing and extensive professional experience in business, I offer consumer behavior courses tailored to your level and academic or professional goals.

My goal is to help you understand the psychological, social, and cultural mechanisms that influence purchasing decisions, while enabling you to apply theoretical concepts to concrete situations.

In the program :

- The foundations of consumer behavior.
- The needs, motivations and obstacles to purchase.
- Consumer perception, learning, and attitudes.
- The purchasing decision process.
- The influence of family, social groups and culture.
- The psychological, personal and situational factors that influence consumption.
- Customer satisfaction, loyalty and experience.
- Concrete examples, case studies and practical applications.

My teaching method:

I favor a progressive, interactive approach, illustrated with examples from everyday life and the business world. Thanks to my academic background, research methodology, and professional experience, I guide you in understanding the theories and applying them to real-world situations.

Each session is personalized according to your needs: understanding the lessons, preparing for exams, completing academic work or deepening your marketing knowledge.

My goal: to help you analyze consumer behavior, understand their motivations, and master the key concepts needed to develop effective marketing strategies.

Together, let's discover what lies behind each purchasing decision!

Location

Online from Switzerland

Age

Children (7-12 years old)

Teenagers (13-17 years old)

Adults (18-64 years old)

Seniors (65+ years old)

Student level

Beginner

Intermediate

Advanced

Duration

60 minutes

90 minutes

The class is taught in

French

English

Arabic

Spanish

Skills

Marketing

Communication skills

Negotiation

Availability of a typical week

(GMT -04:00)

New York

Online via webcam

Mon

Tue

Wed

Thu

Fri

Sat

Sun

00-04

04-08

08-12

12-16

16-20

20-24

Introduction to Marketing: Master the fundamentals through concrete examples and a practical approach

40 C$ /h

Discover marketing and master its fundamentals through a simple, practical and interactive approach!

With a Master's degree in Marketing and Sales, a PhD in Marketing and extensive professional experience in business, I offer introductory marketing courses tailored to your level and objectives.

My goal is to help you understand the essential concepts of marketing, apply them to concrete situations, and develop your analytical skills.

In the program :

- The fundamentals and key concepts of marketing.
- Market analysis and competitive analysis.
- Consumer behavior.
- Segmentation, targeting and positioning (STP).
- The marketing mix: the 4Ps (Product, Price, Place and Communication).
- The development of a marketing strategy.
- Concrete examples from companies, practical exercises and case studies.

My teaching method:

Drawing on my academic background, research methodology, and professional experience, I favor a progressive, interactive, and practical approach. Theoretical concepts are illustrated with examples from the business world to facilitate their understanding and application.

Each session is tailored to your needs: understanding lessons, preparing for exams, completing academic work or acquiring marketing skills.

My goal: to help you master the fundamentals of marketing, develop your skills and gain confidence in your studies and professional projects.

Together, let's transform theoretical knowledge into practical skills!

Fernando

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I teach Spanish at the Universität Greifswald (A1 and B1 courses) and have worked as a private Spanish tutor since 2019. Before moving into teaching, I spent around ten years working in communication and journalism, which shapes how I teach: through real content, real conversation, and cultural context, not just grammar drills.

What you'll work on:

Conversation practice based on real situations, not scripted dialogue.
Grammar explained clearly, with the exceptions that actually come up in use.
Cultural context from across the Spanish-speaking world.
Lessons adapted to your goals: travel, exams, professional Spanish, or general fluency.

About me:

Native Spanish speaker (Rioplatense).
German C1 (TELC C1 Hochschule) — I can explain grammar and give feedback in German if that's more comfortable for you.
Degree in Audiovisual Communication (UNSAM) and higher technical degree in Journalism (ISEC), Argentina.
7 years teaching Spanish, including university-level instruction in Germany.
Have lived and worked in Argentina, Germany, Denmark, Sweden, Spain, France, and Hungary.

Availability is currently limited — I have one open slot on Wednesday mid-morning. Message me to confirm the exact time and we'll take it from there.

Mohamed

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University English Instructor| Started teaching English 9 years ago| Specializing in Conversational English.

My teaching approach is designed to develop communication skills above all. We watch or read materials, such as videos, articles, stories, poems, caricatures, then discuss them; we act out situations from everyday life; we take positions and practice debates. However, this doesn’t mean that we just practice speaking. I also make sure the learner is not running in circles. I’m here to ensure that they do not keep repeating the same mistakes or keep using the same expressions over and over in conversation.
In order to keep making progress, I take my student on a journey that involves:
• Improving their grammar.
• Fixing their pronunciation.
• Enriching their vocabulary by learning to use new words and common idioms.
By the end of this course, you should be able to speak English fluently and confidently.

PS: Because of my academic specialty, I also help with academic writing and creative writing.

Amel

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Arabic conversation to improve your speaking Arabic language, to know more vocabulary, correcting mistakes and improve listening too.
We will use an excellent curriculum in conversation.
I am a professional native teacher, not a hobbyist.
Giving the chance to speak and encouraging you is my jop in this course.
In this course you will speak better Arabic i promise.
We will speak in a lot of topics in our life and watch silent videos and learn how to express it in Arabic.

Abir

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Hi everyone! 👋
Are you looking to learn Tunisian Arabic but not sure where to start? Whether you want to connect with family, prepare for travel, or explore a unique culture, I am here to help you speak Tunisian Derja confidently!
My name is Abir, and I am a native speaker from beautiful Tunisia. The Tunisian dialect is a rich, beautiful, and fascinating language blended with unique historical influences from other languages. If you are fascinated by this dialect, I will help you learn it in a simple, highly motivating, and practical way. 🏁
🎯 What We Will Focus On:
🗣️ Real Conversational Derja: Learn everyday words, authentic expressions, and cultural idioms used by locals.
🎧 Perfecting Pronunciation: Master the unique sounds and accent of Tunisian Arabic with dedicated speaking practice.
📈 All Levels Welcome: Tailored lessons whether you are a complete beginner starting from scratch, or an advanced student looking to perfect your fluency.
💡 Why Choose My Lessons?
🎯 100% Personalized (1-on-1): Every session is customized entirely around your personal goals, pace, and individual needs.
🖥️ Convenient Online Learning: Study live via webcam from the absolute comfort of your own home.
Don’t hesitate to kickstart your linguistic journey! Book your first Tunisian dialect lesson today and let’s start practicing together! 🚀

Awni

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French DELF & TCF Exam Preparation | Get Certified with Confidence

Are you preparing for the DELF or TCF French exam for studies, work, or immigration?
I offer professional, results-focused preparation to help you reach your target score with confidence.

🎯 What you will get:
✔ Preparation for DELF A1–C1 and TCF (all formats)
✔ Full training in the 4 official skills:

Listening

Reading

Writing

Speaking
✔ Mock exams with detailed feedback based on official criteria
✔ Exam strategies, time management & common pitfalls
✔ Vocabulary and grammar targeted to your exam level

👨‍🏫 About me:

Experienced French language instructor

Specialized in DELF & TCF exam preparation

Proven methods adapted to your level and goals

Clear explanations and confidence-building speaking practice

💻 Lesson format:
📍 Online
⏱ Flexible schedule
🌍 International students welcome

📩 Book your first lesson on Apprentus today and take the next step toward French certification!

Lilia

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I am a FLE (French as a foreign language) teacher in training centers, associations, and remotely for foreigners who wish to learn French.
Preparation for TCF Canada, DEFL and DAFL for all levels.

I have a master's degree in business engineering and international trade, a certification in French as a Foreign Language and a master's degree in teaching.
I use fun and interactive methods with lots of language practice.
I can help you write your CV and cover letter, and practice for job interviews.

I offer sessions adapted to the needs and pace of each learner.

Methodology :
- Initial assessment: For each support I will carry out a diagnostic assessment to identify the student's strengths and weaknesses in the subject concerned (mathematics, French, science, etc.).
- Personalized approach: Courses are adapted to the student's level, with individualized monitoring. This includes practical exercises, targeted revisions, and explanations adapted to each learning pace.
- Progressive objectives: we set short and long-term objectives together to motivate the student and measure their progress.
- Learning techniques: I use interactive methods (online exercises, educational games) and revision sheets to help memorize and understand key concepts (flashcards, etc.)

Typical sessions:
- Course of the sessions:
- Review of previous concepts: 10-15 minutes to review the points covered during the last lesson.
- Lesson of the day: 30-45 minutes to introduce and explain a new concept.
- Practical exercises: 20-30 minutes to apply what has been learned, offering exercises adapted to the student's level.
- Questions and corrections: 10-15 minutes at the end to answer the student's questions and correct mistakes together.
- Regular monitoring: I plan regular assessments to adjust the learning method and adapt the pace of the lessons.

So what are you waiting for? Join me for an unforgettable adventure!

Nouhaila

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Learn Arabic and open the door to a whole new culture!
Personalized, dynamic lessons 100% tailored to you

Have you always wanted to speak Arabic but didn’t know where to start?
You’re in the right place! Whether you’re starting from scratch or looking to improve your current level, I’ll help you reach your goals step by step.

What do my classes include?
📚 Practical focus: Learn what you’ll actually use in real life
🗣️ Conversation from day one
🌍 Useful vocabulary for travel, work, or connecting with people around the world
🧠 Clear explanations of grammar and pronunciation
⏱️ Flexible scheduling (pick the time that suits you best)
💻 Online (from anywhere) or in-person (if nearby)
🎯 Extra materials, personalized feedback, and exercises tailored to your interests

For all levels and ages:
✅ Kids and teens
✅ University students
✅ Professionals and travelers
✅ Language and culture enthusiasts

Why learn Arabic with me?

I speak your language and understand your challenges
I use modern, motivating teaching methods
You’ll learn not just the language, but also the culture and Arab traditions
And most importantly: we’ll make learning fun and natural!

The best time to start is now—
And Arabic... you’re going to love it!
✨ مرحباً (Welcome!)

Mohammed

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I am a specialized Arabic teacher for non-native speakers with over 3 years of experience in both public and private institutions. My background includes academic and pedagogical training, allowing me to tailor lessons to your specific needs—whether you want to learn Modern Standard Arabic (MSA) for professional/academic reasons or the Moroccan Dialect (Darija) for travel and daily life.
My lessons are interactive, structured, and focused on real communication. I help students build confidence in speaking, improve their listening skills, and understand Arabic in real-life situations. I work with both beginners and intermediate learners, and I provide personalized materials and exercises to support your progress.
If you are looking for a clear, practical, and supportive way to learn Arabic, I would be happy to help you.
Book lessons and let’s start learning Arabic together!

Nesrine

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Hello,
I offer business English lessons for those who are interested. First, I consider my clients' needs. I follow a formal curriculum: the lessons are based on listening comprehension, reading, and conversation. The lessons are enhanced with visuals, videos, presentations, texts, reports, and more.

Milena

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Ready to learn a new language or take your skills to the next level? I offer personalized English and Portuguese lessons designed around your goals, interests, and learning pace.

As a native Portuguese speaker with 6 years of teaching experience, I create engaging, practical lessons that help students develop their communication skills and gain confidence using a language in real-life situations.

Whether you're a complete beginner, looking to improve your fluency, preparing for a trip, or simply wanting to communicate more naturally, our lessons will focus on what matters most to you. We'll work on speaking, listening, vocabulary, pronunciation, and grammar through interactive activities, meaningful conversations, and real-world examples.

You'll have plenty of opportunities to practice, ask questions, and learn at your own pace.

Let's make learning a language a practical, enjoyable, and rewarding experience!

Christiane

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Would you like to improve your spoken German, communicate more confidently in German, and feel more comfortable speaking the language? Then you’ve come to the right place!
In my German conversation training, active speaking is at the heart of every lesson. We talk about interesting, practical, and everyday topics, expand your vocabulary, and practise expressing your thoughts clearly, spontaneously, and naturally in German.

What can you expect?
• Varied conversations in German
• Interesting topics from everyday life, work, society, and culture
• Targeted vocabulary expansion
• Useful phrases and expressions for discussions and conversations
• Exercises to help you express your opinions freely and confidently
• Improvement of pronunciation and sentence structure
• Correction of common mistakes
• Role-plays and everyday conversation situations
• Preparation for situations in both professional and private life

What topics do we talk about?
We can talk about:
• Travel and holidays
• Work and professional life
• Housing and everyday life
• Media and social networks
• The environment and sustainability
• Health and nutrition
• Current social issues
• Culture and leisure

The conversation topics can, of course, be adapted to your individual interests, goals, and language level.

I look forward to meeting you and supporting you in a reliable and professional way as you continue to develop your German speaking skills.

Ripfumelo

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I am a TEFL Certified Teacher (120h) with 7+ years helping professionals.

*Business English for Professionals - Meetings, Emails & Presentations*

This class is for adults who need confident English at work. We focus on practical business communication, not textbooks.

We cover: professional emails and reports, leading meetings, presentations and public speaking, interview prep, negotiation, and fluent workplace conversation. I also teach IT English & computer skills for professionals.

Lessons are personalized to your job and goals. Patient, practical, and speaking-focused.

Online via webcam. Based in Johannesburg (GMT+2) with flexible hours for US / EU time zones.

Sofiya

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Я преподаю английский русскоговорящим ученикам. Я носитель русского языка, уже более 12 лет живу в Англии и окончила британский университет. Мой уровень английского близок к уровню носителя. Поскольку я сама выучила английский как иностранный, я хорошо понимаю, с какими трудностями сталкиваются русскоговорящие ученики, и умею объяснять сложные моменты простым и понятным языком.

На занятиях мы уделяем основное внимание разговорной практике, чтобы вы могли не просто знать правила, а уверенно общаться на английском в реальных ситуациях. Грамматику и произношение разбираем по мере необходимости, на понятных примерах, уделяя основное внимание живому общению.

Если вы начинаете с нуля, мы постепенно освоим основы грамматики, поставим произношение и разберём фразы, необходимые для повседневного общения. Если у вас уже есть база, будем работать над беглостью речи, расширять словарный запас и учиться свободнее выражать свои мысли. При необходимости подготовимся к собеседованию, презентации или общению на английском в профессиональной среде.

Я хорошо знакома с типичными трудностями русскоговорящих учеников: артиклями, системой времён, порядком слов и произношением. Мы будем разбирать ошибки спокойно и конструктивно, чтобы вы понимали не только, как правильно, но и почему.
На уроках мы преимущественно говорим по-английски, а русский используем там, где он помогает быстрее разобраться в теме и двигаться дальше.

Расскажите, для чего вам нужен английский и чего вы хотите достичь. Я помогу выстроить занятия с учётом ваших целей, уровня и индивидуальных потребностей.

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My classes focus on clear communication, strong fundamentals, and practical application. I believe in structured learning, intellectual curiosity, and discipline over rote memorization.

With certifications in HBMSU (Dubai), Early Childhood Education from Reliance Foundation, along with the McKinsey Forward Program, I bring a learner-focused approach to teaching.

The objective is simple: understand the language, use it with confidence, and learn with purpose.

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Asl is one of the most widely used sign languages around the world to communicate with the deaf. I teach both the deaf or hearing impaired and those interested in speaking to family and friends who are deaf.
My classes are easy and you will start speaking almost immediately.