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IMPLEMENTATION OF A COMPLETE SOCIAL MEDIA STRATEGY
From 124.97 C$ /h
This course is practical:
Learn how to create a clear social media strategy, aligned with brand identity: objectives, persona, audit, benchmark, tone, visuals, editorial grid, planning, KPIs, tools, monitoring, crisis management & optimization.
Learn how to create a clear social media strategy, aligned with brand identity: objectives, persona, audit, benchmark, tone, visuals, editorial grid, planning, KPIs, tools, monitoring, crisis management & optimization.
Extra information
Feel free to come with a branding idea to better personalize the course to your needs.
Location
Online from Morocco
About Me
I am a multidisciplinary consultant and trainer specializing in marketing, entrepreneurship, brand management, communication, and competitive intelligence. With strong hands-on experience gained from managing my own company and collaborating with various businesses, institutions, and non-profit organizations, I provide advanced, practical expertise in key areas such as startup management, community management, brand identity development, sales negotiation, graphic design, digital advertising, the implementation of competitive intelligence frameworks, and multidimensional creativity.
Education
Master’s Degree in International Business, with a specialization in Digital Marketing
ESC Clermont Business School, Morocco
Bachelor’s Degree in Marketing and Business Intelligence
African Institute of Management (IAM), Senegal
General Baccalaureate – Literature (A4 Series)
Lycée Augustin Poignet de Sibiti, Republic of Congo
ESC Clermont Business School, Morocco
Bachelor’s Degree in Marketing and Business Intelligence
African Institute of Management (IAM), Senegal
General Baccalaureate – Literature (A4 Series)
Lycée Augustin Poignet de Sibiti, Republic of Congo
Experience / Qualifications
EXPERIENCE 1 :
CEO, Brand Manager & Training Consultant
Wemaky Consulting – Marrakech, Morocco
Since September 2020 – Present
As founder and lead consultant at Wemaky Consulting, I deliver high-impact training and strategic support to organizations and professionals. I facilitate modules such as:
Startup Innovation & Management
Brand Management (corporate & political)
Microsoft Office 360 (applied productivity)
Communication Techniques & Crisis Management
Economic Intelligence Systems
Project Management
Multidimensional Creativity
Sales Negotiation & Client Conversion
Digital Advertising & Community Management
Graphic Design
Business Plan Development
EXPERIENCE 2 :
Digital Marketing Lecturer / Training Consultant (Remote)
EPIM Afrique – Online (Microsoft Teams)
Since January 2021 – Present
I conduct interactive online sessions for Master’s, EMBA, Bachelor's, and Certificate programs on:
Creativity, Advertising & Graphic Design
Sales Negotiation & Commercial Techniques
Community Management & Digital Engagement
Customer Conversion & Loyalty
Communication Strategy & Bad Buzz Management
Brand Management Fundamentals
Hands-on Brand Strategy Workshops
Hospitality Branding
EXPERIENCE 3 :
360° Digital Marketing Manager (Remote)
Rodschinson Investment – International (Marrakech, Dubai, Brussels)
September 2022 – March 2023
Designed and implemented digital marketing strategies for a corporate real estate brand.
Key responsibilities included :
Branding & Identity Strategy
Social Media Strategy & Execution
Marketing Planning & Graphic Design
EXPERIENCE 4 :
Brand Manager & DBA Program Coordinator
EPIM Afrique – Marrakech, Morocco
August 2020 – October 2021
Designed skill certification programs and academic curricula
Built the visual identity of the EPIM Afrique brand (logo, visual guidelines, advertising assets)
Oversaw DBA student relations and prospecting
Provided training in brand management and community management for interns
CEO, Brand Manager & Training Consultant
Wemaky Consulting – Marrakech, Morocco
Since September 2020 – Present
As founder and lead consultant at Wemaky Consulting, I deliver high-impact training and strategic support to organizations and professionals. I facilitate modules such as:
Startup Innovation & Management
Brand Management (corporate & political)
Microsoft Office 360 (applied productivity)
Communication Techniques & Crisis Management
Economic Intelligence Systems
Project Management
Multidimensional Creativity
Sales Negotiation & Client Conversion
Digital Advertising & Community Management
Graphic Design
Business Plan Development
EXPERIENCE 2 :
Digital Marketing Lecturer / Training Consultant (Remote)
EPIM Afrique – Online (Microsoft Teams)
Since January 2021 – Present
I conduct interactive online sessions for Master’s, EMBA, Bachelor's, and Certificate programs on:
Creativity, Advertising & Graphic Design
Sales Negotiation & Commercial Techniques
Community Management & Digital Engagement
Customer Conversion & Loyalty
Communication Strategy & Bad Buzz Management
Brand Management Fundamentals
Hands-on Brand Strategy Workshops
Hospitality Branding
EXPERIENCE 3 :
360° Digital Marketing Manager (Remote)
Rodschinson Investment – International (Marrakech, Dubai, Brussels)
September 2022 – March 2023
Designed and implemented digital marketing strategies for a corporate real estate brand.
Key responsibilities included :
Branding & Identity Strategy
Social Media Strategy & Execution
Marketing Planning & Graphic Design
EXPERIENCE 4 :
Brand Manager & DBA Program Coordinator
EPIM Afrique – Marrakech, Morocco
August 2020 – October 2021
Designed skill certification programs and academic curricula
Built the visual identity of the EPIM Afrique brand (logo, visual guidelines, advertising assets)
Oversaw DBA student relations and prospecting
Provided training in brand management and community management for interns
Age
Adults (18-64 years old)
Seniors (65+ years old)
Student level
Advanced
Duration
120 minutes
The class is taught in
French
English
Skills
Availability of a typical week
(GMT -05:00)
New York
Mon
Tue
Wed
Thu
Fri
Sat
Sun
00-04
04-08
08-12
12-16
16-20
20-24
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