Marketing (communication) for beginners in theory & practice - Lindenthal, Cologne

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Marketing (communication) for beginners in theory & practice

From 107 C$ /h

"Marketing for Beginners" is a comprehensive entry-level module that is specifically designed to provide beginners with no prior knowledge with a solid foundation in the field of marketing. This module is ideal for students who want to prepare for an exam or final exam in marketing, as well as for young professionals who want to pursue a career in this dynamic field.

Over the course of the module, you will be introduced to the basic principles of marketing, from the classic approaches to the latest digital marketing strategies. We'll start with the basics - what marketing actually means, why it's crucial for businesses and how the marketing landscape has changed in recent years. You will learn about the different aspects of marketing, including market research, segmentation, positioning, marketing mix, brand strategy and customer relationship management.

In addition, we devote extensive attention to digital marketing, including topics such as SEO, social media, content marketing and email campaigns. Using real-world examples and case studies, we'll show you how these techniques can be used effectively to overcome real-world marketing challenges.

This module is not only an excellent resource for theoretically exploring marketing concepts, but also practical preparation for your upcoming exams. Combining detailed explanations, practical exercises and case study analysis, Marketing for Beginners provides the perfect mix of knowledge and application to help you achieve your exam goal. Regardless of whether you want to deepen your understanding of marketing or are looking for concrete strategies and techniques for your exam preparation, this module is the ideal companion on your path to success. Take the first step into a successful marketing career or prepare effectively for your next exam - with "Marketing for Beginners".

Location

Online from Germany

About Me

Starting with a secondary school certificate, I always baked small buns during my career to get to my goal (now marketing manager). I would now like to pass on this experience, especially in mental terms.

My teaching concept is to first make students aware of their own strengths and weaknesses and then to encourage the students' motivation through praise and independent work. I am also happy to provide a variety of tools for students with learning problems, while the individual problems are tackled through various exercises to train.

Education

- Completed secondary school leaving certificate
- Completed middle maturity
- trained paralegal
- trained business f. Marketing communication (advertising clerk)
- trained media specialist

Experience / Qualifications

- Instructor suitability exists
- Completed secondary school leaving certificate
- Completed middle maturity
- trained paralegal
- trained business f. Marketing communication (advertising clerk)
- trained media specialist

Age

Teenagers (13-17 years old)

Adults (18-64 years old)

Student level

Beginner

Intermediate

Duration

60 minutes

90 minutes

The class is taught in

German

English

Skills

Marketing

Event planning

Project management

Availability of a typical week

(GMT -05:00)

New York

Online via webcam

Mon

Tue

Wed

Thu

Fri

Sat

Sun

00-04

04-08

08-12

12-16

16-20

20-24

Tutoring for commercial vocational training & preparation for class assignments, exams, etc.

88 C$ /h

As a trained legal assistant, Kauffrau f. Marketing communication (advertising clerk) and a media specialist, I offer tutoring for the following subjects:
- accounting principles
- legal bases
- Business basics / general economics
- Marketing: marketing mix, conception, strategy, etc.
- media production
- If required, other subjects / learning content

In addition, I would also be happy to support you in the creation of project work, homework or final theses.

With this course you get:
• a very competent, patient and personable tutor with many years of experience
• a very supportive environment
• Many opportunities to think about issues and improve
• some homework per lesson (if you want)
• Audio and video material as well as many exercises with which you can practice all aspects

Of course, we can adapt the content to what you think is most relevant!

I'm looking forward to your message.

Tutoring in German (understand, write, speak), application documents and training in German

149 C$ /h

As a native German speaker, I give courses for schoolchildren, students and adults who want to learn German or just want to improve their German language skills.

In addition, I would be happy to support you in preparing for an interview in German or writing an application.

I also help with the creation of project work, homework or final theses.

To proceed with the possible approaches:
- ask me specific questions about grammar or problems that I would be happy to answer with you and work on solutions
- send me exercises that we will work on together
- We start at your current level and develop together step by step to improve your knowledge
- We can also only have conversations to broaden your vocabulary and enable a more fluid conversation

Haider

5.0

(8)

Welcome!

I have already completed my master’s degree in mechanical engineering and am currently doing my doctorate.

Tutoring / support is offered in

✔ High school graduation exam preparation
✔ Bachelor's thesis
✔ Master's thesis
✔ Thesis
✔ Project work
✔ Housework
✔ Dissertation
✔ Construction project
✔ Control engineering
✔ Electrical engineering
✔ MS Office applications

+ other subjects on request

When contacting please
Study education
notify!

Fatih

5.0

(8)

Are you enrolled in a Business Management or an MBA program and you need help in your business courses? Fatih would be happy to help you in your business management, marketing, human resource management and other related courses. I have a PhD in economics from Georgetown University and I have a BA in economics from Bogazici University. Over the past 10 years I have worked as an Associate Professor of Economics and Finance in various universities and I tutored university students in various economics, finance, and accounting courses. Our academy helps college students in their various courses. We have students from various universities in US and UK including American University, George Washington University, Nottingham University, King's College London, University of Bath, Northwestern University, University of Royal Holloway etc. Please contact us if you need help in any of your business management courses.

Camille

5.0

(8)

Copywriting is the art of selling with words. In short, it's written marketing. Concretely, a copywriter (or copywriter) writes content tailored for the sale of a product or service.

And precisely, it is either:
- to offer you concrete techniques, a clear methodology and pragmatic tools to learn how to write quality content yourself for your own needs
- or to help you directly to promote the content of your product and design a text, a letter, a hook, a slogan, write marketing files, press releases, an internet page, blog posts, advertising banners and newsletters (...) in an impactful and optimal way. Choose the appropriate terms and format them in order to convey an idea, a message, in the most relevant, effective and persuasive way possible.

So, how can you write writing highlighting a brand, a product, a person or simply a company... in order to promote it and gain visibility?

This is why, to help you on the one hand, to create strong, attractive and synthetic messages but also on the other hand, to teach you to do it for yourself, it will be a question of precisely understanding your needs, your product, your strategy, the values you wish to convey (...). Objective: to be creative enough to capture the attention of your audience and make readers want it.

With reusable writing, making your communication profitable, increasing your notoriety and achieving your objectives (...) allows you to make a lasting impression over time. Because always keep in mind that the writing remains.

Develop your visual approach, compare the coherence of the text with the guideline but also the coherence of the idea with the graphic concept: it is also a question of assuming the tasks of coordination.

If you also wish to train yourself to write other content yourself, the training can include deepening your writing skills to give personality to your texts, developing ideas, concepts and their implementation, creativity/presentation techniques... all anchored in practical exercises and scenarios.

➤ THE COPYWRITER TRAINER
Trained at the Grande Ecole post-European preparatory classes & Ivy League University in the United States, our teacher has specialized and worked for more than 17 years, in Europe and North America, in the field. On the one hand as a copywriter then as director of communication / advertising agencies. On the other hand, as a trainer in this field in renowned public and private international establishments, speaking in forums and conferences.

➤ PLACE, TIMETABLE, PRICES
✓ Locations: Geneva-Lausanne-Fribourg-Zurich-Neuchâtel-Lugano-Montreux-Basel-Neuchâtel-Bern-Lucerne-Brussels-Luxembourg-Paris-Lyon. But currently, these sessions continue to be offered by videoconference in the current context and in accordance with general demand which is almost unanimous on this subject.

✓ Indeed, apart from the classic advantages of videoconferencing (time saving related to travel & their unforeseen events, eco-responsibility, increased schedule flexibility, etc.), the quality of the session & the interaction remain identical. In addition, the entire exchange, notes and recommendations are immediately transcribed on the dedicated chat.

✓ Languages: French/English.

✓ Progress following these private sessions is noticeable after 1 to 2 sessions (*2025 study).

✓ As other people do regularly, you can also please your loved ones by offering gift vouchers available all year round.

CONTACT / PROGRAM

✓ A la carte program: evaluated and adapted to each need.

Vincent

5.0

(8)

I specialize in tutoring Accounting and Business for school. My goal is to keep students challenged, but not overwhelmed. I assign homework after every lesson and provide periodic progress reports.

AM A PASSIONATE AND PROFESSIONAL TEACHER OF ACCOUNTS, BUSINESS AND ECONOMICS.
ALWAYS AVAILABLE AND READY TO MAKE A DIFFERENCE IN THE STUDENTS . I HAVE BEEN TEACHING IGCSE AND A LEVELS .

AM SO MUCH FAMILAR WITH THE IGCSE SYLABUS AND A LEVELS.

I have full Outstanding knowledge of accounts formulas and concepts. In-depth knowledge of using various teaching and learning aids. Ability to pay extra attention to the slow learning students. Exceptional verbal and written communication skills.

Yassin

5.0

(8)

Level Up Your Career with Our Comprehensive Online Marketing Classes!

Want to excel in today’s fast-paced digital world? Our online marketing classes are designed to equip you with the latest strategies and tools to succeed. Whether you’re a beginner or looking to advance your skills, you’ll benefit from:

Industry-Relevant Curriculum: Learn SEO, social media, digital advertising, content marketing, and more.
Expert-Led Instruction: Get insights from seasoned marketing professionals.
Flexible Learning: Study at your own pace, with classes that fit your schedule.
Practical Skills: Apply what you learn through real-world projects and case studies.

Take the next step in your career! Enroll today and become a marketing pro from the comfort of your home!

Dr.Ibrahim

5.0

(8)

This comprehensive course is designed to equip participants with the knowledge and practical skills needed to excel in facility management. Covering the core principles of planning, operating, and maintaining facilities, the program emphasizes efficiency, safety, and sustainability in managing physical assets and services.

Learners will explore key areas such as maintenance strategies, space planning, building systems, health and safety compliance, energy management, and vendor coordination. Real-world case studies and hands-on exercises will help participants understand how to balance cost control, service quality, and environmental responsibility while ensuring smooth day-to-day operations.

The course also highlights the role of facility managers as strategic partners in business success — bridging people, processes, and technology to create safe, productive, and sustainable work environments.

By the end of the program, participants will be able to implement best practices in facility operations, develop preventive maintenance plans, ensure regulatory compliance, and manage resources effectively. This class is ideal for aspiring facility managers, operations supervisors, engineers, and professionals responsible for managing buildings, campuses, or corporate facilities.

Ammar

5.0

(8)

Complex academic and professional goals become manageable when the objective is clear, the methodology is sound, the work is properly planned, and decisions are based on structured reasoning rather than improvisation.

I am a PhD-qualified engineer, university professor, published researcher, former senior academic leader, project practitioner, and multidisciplinary mentor with more than 30 years of experience across teaching, research, supervision, engineering, project planning, management, professional development, and decision support.

This class provides personalized guidance for university students, graduate researchers, engineers, professionals, managers, career changers, and adult learners. Depending on your objective, we can focus on one of three clearly defined pathways or connect them when your situation genuinely requires an integrated approach.

RESEARCH METHODS, THESIS & DISSERTATION
• Defining and narrowing a research problem
• Developing research questions and objectives
• Formulating hypotheses
• Building conceptual and theoretical frameworks
• Literature-review strategy and source evaluation
• Connecting theories, constructs, variables, and measurement
• Quantitative research design
• Qualitative research design
• Mixed-methods research
• Experimental, observational, survey, and case-study approaches
• Population and sampling decisions
• Sample-size considerations
• Questionnaire and survey design
• Reliability and validity
• Operationalization of variables
• Coding plans and data preparation
• Research ethics and responsible data handling
• Selecting appropriate analytical methods
• Developing a coherent data-analysis plan
• Interpreting quantitative and qualitative findings
• Structuring methodology and results chapters
• Connecting findings to research questions and hypotheses
• Discussion, limitations, implications, and recommendations
• Responding systematically to supervisor feedback
• Preparing to explain and defend methodological decisions
• Academic and scientific writing structure
• Citation, referencing, and reference-management workflows
• Preparing research presentations, proposals, posters, or defense materials

PROJECT MANAGEMENT, ENGINEERING MANAGEMENT & PROFESSIONAL EXECUTION
• Project objectives and success criteria
• Scope definition and requirements
• Work Breakdown Structure (WBS)
• Activity definition and sequencing
• Network diagrams
• Critical Path Method (CPM)
• PERT and schedule uncertainty
• Milestones and deliverables
• Resource planning and allocation
• Cost estimation and budgeting concepts
• Project scheduling and control
• Risk identification, analysis, and response planning
• Stakeholder analysis
• Communication planning
• Quality and performance monitoring
• Change management
• Traditional, Agile, and hybrid approaches
• Construction and engineering project contexts
• Microsoft Project workflows
• Primavera planning and scheduling
• Diagnosing delayed or underperforming projects
• Turning complex objectives into executable action plans
• Engineering-management principles and technical decision making
• Managing multidisciplinary engineering and technical teams
• Balancing technical performance, cost, schedule, quality, risk, and resources
• Engineering operations, productivity, and process improvement
• Technology and innovation management
• Decision analysis and evaluation of technical alternatives
• Quality-management and continuous-improvement principles
• Translating strategic objectives into engineering and operational actions

3. CAREER STRATEGY, JOB SEARCH & INTERVIEW PREPARATION
• Clarifying career direction and professional objectives
• Identifying transferable skills
• Skills-gap analysis
• Career-transition planning
• Professional positioning and value proposition
• CV and résumé strategy
• Matching experience to job requirements
• Preparing for behavioral interviews
• Preparing for technical and analytical interviews
• Structuring evidence-based answers
• STAR and other response frameworks
• Developing strong professional examples and stories
• Mock-interview practice
• Diagnosing weak or unclear answers
• Communicating complex experience concisely
• Preparing for questions about strengths, weaknesses, conflict, leadership, failure, and problem solving
• Interview preparation for academic, technical, engineering, analytical, and management roles
• Building a realistic professional-development plan
• Job-search strategy and targeted opportunity identification
• LinkedIn profile development and professional positioning
• Networking and professional relationship building
• Personal branding and professional visibility
• Cover-letter strategy
• Evaluating job opportunities and career alternatives
• Preparing for promotion, internal mobility, or management transition

LEADERSHIP & PROFESSIONAL DEVELOPMENT
• Leadership styles and situational leadership
• Leading technical, academic, and multidisciplinary teams
• Communication, delegation, accountability, and feedback
• Motivation and team performance
• Conflict management and difficult conversations
• Decision making under uncertainty
• Problem solving and critical thinking in leadership situations
• Emotional intelligence and interpersonal effectiveness
• Managing change and organizational resistance
• Coaching, mentoring, and developing others
• Professional presence, credibility, and influence
• Transitioning from technical specialist to team or management roles

My approach follows a common structured logic:
define the objective → diagnose the current situation → identify constraints → select the appropriate methodology → build the plan → execute → monitor → evaluate → communicate the result → improve

We can work with your research proposal, thesis plan, supervisor feedback, conceptual framework, questionnaire, methodology chapter, project schedule, WBS, risk register, MS Project or Primavera file, CV, job description, interview questions, or professional-development challenge.

I do not simply provide generic templates or ready-made answers. I help you understand why a method or strategy fits your situation, what assumptions it depends on, how to evaluate alternatives, how to detect weaknesses, and how to defend the final decision clearly.

Academic and professional integrity are essential. I provide teaching, methodological guidance, critical feedback, analytical support, planning, coaching, and supervision-style mentoring. I do not write assessed theses or dissertations, complete examinations, fabricate research results, or misrepresent a student’s or professional’s experience.

My goal is to help you become the genuine owner of your research, project, or professional path—able to explain your decisions, manage complexity, communicate clearly, and move forward independently.

Accompagnement

5.0

(8)

➤ Turn your trades into victories!

Whether it's to negotiate a contract or remuneration, defend an idea, advance a project, start a business, convince a partner, gain the support of a team, resolve a conflict or simply make yourself better understood, one thing can make all the difference: knowing who you are dealing with and how to communicate with that person.

Because there is no single way to communicate effectively.

The same method won't work for everyone. A rational person isn't persuaded in the same way as an emotional one. A cautious person doesn't react like an ambitious one. A decision-maker, a colleague, a client, an investor, a partner, or a loved one doesn't have the same expectations, motivations, or interests.

The goal is therefore to learn to observe, understand, analyze and adapt your communication in order to deploy the right tool, the right method and the right strategy, at the right time and in front of the right person.

➤ Understanding humans to communicate better

Our way of communicating relies largely on understanding certain mechanisms of human psychology.

Human beings are naturally attentive to what directly concerns them. They are sensitive to their interests, needs, fears, curiosity, recognition, need for security, and desire to be understood and valued.

The idea is therefore not simply to say what you have to say, but to understand:
-How can you make your interlocutor want to listen to you?
-How can you present your message so that it makes sense to him?
-How to spark their interest?
-How can we address his concerns before he even expresses them?
-How to create a dynamic favorable to your objective?

For example, rather than immediately presenting an idea solely from your own perspective, you will learn to identify what may interest your interlocutor and to build your communication around their concerns.

Even a simple, common phrase like, "What I'm about to explain could be of real interest to you, particularly because..." can already capture more attention than a presentation focused solely on your own needs. But of course, there are many more techniques for subtly influencing someone.

Similarly, understanding certain mechanisms such as curiosity, self-interest, recognition, trust, consistency, emotion, or risk perception allows for a more relevant and effective approach.

➤ Profiling & analysis of interlocutors

Before communicating effectively, you must first understand who you are addressing.

You will learn to analyze your interlocutor through different elements:
-His way of communicating
-His priorities and interests
-His motivations
️ --His needs and expectations
-His potential resistance and objections
-His decision-making process
-His relationship to risk
-His personal or professional stakes
-The verbal and non-verbal signals he can express
-What can promote or hinder its adoption

The goal: to no longer communicate automatically or identically with everyone.

You will learn to adapt your speech, posture, arguments, questions and strategy depending on the person you are facing.

➤ Advance your projects and ambitions

Do you have a project?

Do you want to create a company, launch an activity, advance within your organization, defend an idea, obtain the agreement of a decision-maker, or get several people or departments to collaborate?

A project is not based solely on its quality.

It also depends on your ability to:
- Identify the right contacts
-Understanding the interests of each stakeholder
-️ Knowing how to approach each person
- Adapt your communication according to the department or function
- Present your project from the angle most relevant to each individual
- Anticipate objections and resistance
- Create alliances and gain support
- Negotiating effectively when interests diverge
- Knowing when to insist, when to rephrase, when to wait, or when to change approach

The same project may require several communication strategies depending on the person you are addressing.

The goal is to give you the necessary tools to understand this dynamic and move your project forward with more method, strategy and efficiency.

➤ Negotiation: much more than defending one's position

Whether it's for negotiating:
A contract
A salary
A partnership
A budget
A strategic project
A career progression
A decision
Or resolve a conflict

Negotiation is not just about finding good arguments.

It also involves understanding:
Who is in front of you?
What he really wants.
What he stands to gain.
This is what he is trying to avoid.
What are his interests?
What are its constraints?
And what strategy can create a favorable outcome?

➤ On the agenda: support tailored to your objectives
-Psychology of communication & understanding of behaviors
-Understanding some fundamental mechanisms of human psychology
-Identify the needs, motivations and interests of your interlocutors
-Understanding why some approaches work with some people and fail with others
-Use interest, curiosity, recognition, trust and other communication levers
-Craft a message that makes people want to listen

Profiling and analysis of interlocutors
-Observe and analyze how a person communicates
-Identify your priorities and your way of working
-Detect potential resistance and objections
-Understanding verbal and behavioral signals
-Adapt your strategy to the person and the context

Persuasive communication
-Formulate your arguments with impact
-To promote your ideas so that they are considered
-Structuring a convincing speech
-Ask the right questions
-Create interest and engagement
-Adapt your language and your approach
-Develop your ability to persuade without engaging in unnecessary power struggles

Strategic negotiation
-Identify and utilize negotiation levers: alternatives, common interests, concessions, and room for maneuver
-Preparing effectively for a negotiation
-Anticipate different scenarios
-Identify the interests and positions of stakeholders
-Build a suitable strategy
-Managing objections and deadlock situations
-Knowing how to evolve a discussion when the initial strategy is not working
-Maximize your chances of reaching a favorable agreement

Project strategy & support
-Clarify your objective and your strategy
-Identify the different stages and priorities
-Understanding who to interact with and in what order
-Prepare your discussions with the various stakeholders
-Adapt your communication according to the departments, partners or decision-makers

Prepare for your important appointments
-Anticipate difficulties and resistance
-Deploy the most relevant tools and methods according to each step

Conflict management and complex situations
-Understanding the mechanisms that give rise to a conflict
-Identify the real issues behind the positions expressed
-Manage your emotions and those of the person you are speaking with
-Develop active and strategic listening
-Moving beyond unnecessary power struggles
-Regaining control of a difficult exchange
-Find constructive and sustainable solutions

The right tool, at the right time, with the right person

This is one of the central principles of this support. Knowing a technique is not enough. You also need to know:
-When to use it.
-With whom.
-In what context?
-And in what a way.

The same technique can be extremely effective with one person and totally counterproductive with another.

You will therefore learn to develop a true strategic reading of interactions, so that you no longer act solely on intuition, but understand the dynamics at play and consciously choose your approach.

➤ Tailored support

This program is aimed particularly at:
-Entrepreneurs and project leaders
-Business leaders and executives
-Managers and executives
-Young professionals
-Self-employed individuals and professionals
-People wishing to advance within their company
-Liberal professionals (lawyers, doctors, etc.)
-Anyone with a project, ambition, or goal to achieve
-Anyone wishing to improve their relationships and communication in a personal setting

Each support program is tailored to your specific situation and concrete objectives.

We can work directly on your projects, negotiations, appointments, relationship difficulties, or professional situations.

The goal is not simply to learn concepts. You learn to use them practically in your own life.

➤ A practical, engaging, and results-oriented teaching approach

We alternate methodological input, analysis of real situations, role-playing, simulations, preparation of your discussions and personalized feedback.

You can bring:
-A project to be developed.
-A negotiation to prepare for.
-An important appointment.
-A conflict to be resolved.
-A difficult person to manage.
-An idea worth defending.
-A business to launch.
-Or simply an ambition you wish to realize.

Let's analyze the situation together:
-What is your objective?
-Who are the relevant stakeholders?
-What are their interests and what is at stake?
-What obstacles might arise?
-What strategy should we adopt?
-What approach should be used?
-Which arguments should be prioritized?
-What tools should be deployed?
-And most importantly: at what point?

➤ Become a strategic communicator

The goal of this support is to enable you to develop a skill that will serve you in all areas of your life:
-Understanding people.
-Understanding the situations.
-Understanding the issues.
-Then adapt your communication and strategy to achieve your objectives.

Whether you are setting up a project, developing a business, advancing professionally, negotiating an opportunity or managing a complex personal situation, you will have concrete methods, tools and strategies to communicate with greater impact, intelligence and efficiency.

Stop letting your projects, ideas, or ambitions depend solely on your intuition.

Learn to understand people, decode situations, and deploy the right strategy at the right time to advance what truly matters to you.

✅ THE TRAINER - TEACHER CONSULTANT
A graduate of a prestigious French Grande École and an Ivy League university in the United States, he combines academic rigor with modern teaching methods. With over 18 years of experience in Europe and North America, he has taught at prestigious international institutions (both public and private), and regularly speaks in Switzerland, France, Belgium, Luxembourg, and Canada, as well as at various forums and conferences.

A recognized specialist, he offers personalized and accessible support based on active listening, a proven methodology, and tailored teaching methods. Whether through one-on-one sessions, workshops, or group training, his approach combines customization, efficiency, and professionalism for rapid, visible results.

✅ LOCATIONS: Switzerland (Geneva, Lausanne, Fribourg, Zurich, Neuchâtel, Lugano, Basel, Bern, Lucerne), Belgium (Brussels, Antwerp, Charleroi, Liège), Luxembourg. On request: France (Paris, Lyon) and Canada (Montreal).

Currently, we primarily use videoconferencing, a highly popular format: it offers the same quality as in-person meetings, flexible organization, time savings, flexibility, comfort, and an eco-friendly approach. Content, notes, and recommendations are shared directly via a dedicated chat.

➤ Languages: French and English.
➤ Reduced and stable fees, accessible without compromising on quality.
➤ Gift vouchers available all year round.
➤ Schedules defined together according to your constraints.
➤ 100% tailor-made program, adapted to each need.
➤ Noticeable progress from 2 sessions (2026 study).

✅ Why choose this training?
-International expertise at the service of your objectives.
-Personalized sessions with concrete tools.
-A lively, interactive and results-oriented approach.
-A motivating and supportive environment, fostering confidence and rapid progress.
-Tangible results in just a few sessions.

Lalit

5.0

(8)

Do you want to understand Marketing Management and learn how marketing strategies work in real businesses? Whether you are a beginner, student, working professional or entrepreneur, I offer personalised lessons designed around your learning goals.

I hold a Master's degree in Strategic Marketing and an MBA in Human Resource Management, with nearly 10 years of professional experience across business operations, student recruitment and higher education.

What Can You Learn?

Marketing Management and Fundamental Marketing Principles

Consumer Behaviour and Customer Decision-Making

Market Research and Competitor Analysis

Marketing Mix (4Ps and 7Ps)

Market Segmentation, Targeting and Positioning

Branding and Marketing Communication

Strategic Marketing and Business Planning

Digital Marketing Fundamentals

Real-World Case Studies and Practical Exercises

Exam Preparation and Academic Support

How Do My Lessons Work?

I believe Marketing becomes easier to understand when theory is connected to real business situations.

My lessons combine clear explanations, real-world corporate examples, interactive discussions and practical case studies. I adapt each session to your knowledge, experience and learning objectives.

Whether you want to prepare for an examination, understand challenging marketing concepts, strengthen your professional knowledge or develop marketing skills for your own business, I can help you learn step by step.

Lesson Availability

Lessons are available online in English and in person at students' locations in Hamburg, Germany, and nearby areas.

Feel free to contact me and share your learning goals. I would be happy to help you get started!

Yassir

5.0

(8)

Discover marketing and master its fundamentals through a simple, practical and interactive approach!

With a Master's degree in Marketing and Sales, a PhD in Marketing and extensive professional experience in business, I offer introductory marketing courses tailored to your level and objectives.

My goal is to help you understand the essential concepts of marketing, apply them to concrete situations, and develop your analytical skills.

In the program :

- The fundamentals and key concepts of marketing.
- Market analysis and competitive analysis.
- Consumer behavior.
- Segmentation, targeting and positioning (STP).
- The marketing mix: the 4Ps (Product, Price, Place and Communication).
- The development of a marketing strategy.
- Concrete examples from companies, practical exercises and case studies.

My teaching method:

Drawing on my academic background, research methodology, and professional experience, I favor a progressive, interactive, and practical approach. Theoretical concepts are illustrated with examples from the business world to facilitate their understanding and application.

Each session is tailored to your needs: understanding lessons, preparing for exams, completing academic work or acquiring marketing skills.

My goal: to help you master the fundamentals of marketing, develop your skills and gain confidence in your studies and professional projects.

Together, let's transform theoretical knowledge into practical skills!

Clarissa

5.0

(8)

Marketing is more than advertising! It's understanding people, building brands, and finding creative ways to connect with an audience.

As a Marketing and Entrepreneurship student at NYU Stern, I want to help students understand how marketing works in the real world. Whether you're learning the basics, working on a school project, or interested in starting your own business, my lessons are designed around your interests and goals.

Topics we can explore include:
- Marketing fundamentals and consumer behavior
- Social media marketing and content creation
- Branding and advertising strategies
- Entrepreneurship and business planning
- Digital marketing and promotional campaigns
- Marketing projects, presentations, and case studies

My teaching approach focuses on making concepts easy to understand through real-world examples, interactive discussions, and hands-on activities. I believe learning should be engaging, practical, and tailored to each student's needs.

I believe that being a good teacher doesn't mean knowing everything. You may have questions I don't have immediate answers to, but I will always take the time to research, learn, and help you find the information you need. I want my students to feel comfortable asking questions, making mistakes, and exploring new ideas without feeling judged.

Whether you're completely new to marketing or looking to strengthen your understanding, I'm excited to help you build your knowledge and confidence!

Olga

5.0

(8)

Want to understand SEO without getting lost in jargon, conflicting advice, or endless tool tutorials?

I offer practical, one-to-one lessons for beginners, junior marketers, freelancers, and business owners who want to learn how SEO and content strategy actually work. We can focus on keyword research, search intent, on-page optimization, Google Search Console, website and content audits, content planning, internal linking, reporting, or a specific problem you're trying to understand.

You can bring your own website or project, or we can work through realistic examples together. I'll explain the reasoning behind each step so you can make better decisions independently, not just copy a checklist.

I've worked in SEO and content strategy for more than eight years across 500+ projects, and I've trained and mentored marketers and helped develop digital marketing learning materials. Lessons are adapted to your current knowledge and goals.

Khaled

5.0

(8)

All Subjects for Civil Engineering Students and Graduates. Subjects cover also professional Engineers needs in Building Information Modelling (BIM), Project Management, AI Transformation, Construction Methodologies, Lean Construction and FIDIC Contracts.

Lobna

5.0

(8)

if you have a project idea, you're doing something, you want to create a brand let's build your brand together. I can teach u, mentor you and create the best brand ever. We can reach the best sales for your product n sales

I teach personal brand, build brands I consult business owners I am in business development sector working with strategy and graphic design. So let's level your business or create your personal brand together.

Talking in Arabic, English. Making conversations in Italian N Turkish

. Brand Identity
Personal Branding
Brand Identity
Brand Positioning
. Brand Personality
Brand Values
. Brand Vision
Brand Mission
. Authenticity
Unique Value Proposition
. Brand Storytelling
. Digital Presence
. Digital Branding
. Online Presence
Social Media Strategy
. Personal Website
. Digital Footprint
Online Reputation
Content Strategy
Visual Identity
Content Creation
. Content Creation
. Thought Leadership
. Storytelling
Content Marketing
Audience Engagement
. Educational Content
. Video Marketing
Personal Insights
. Creative Communication
Growth & Visibility
Networking
Community Building
Brand Awareness
. Audience Growth
. Strategic Partnerships
. Influencer Marketing
. Public Speaking
Media Presence
Professional Networking
. Market Differentiation
Trust & Authority
. Credibility
. Reputation Management
. Expertise. Consistency
Trust Building
Social Proof Industry Authority
Leadership
Relationship Building
Brand Recognition

Olivier

5.0

(8)

As a digital project manager with 7 years of experience in digital communication agencies, I teach cross-functional skills in all digital professions: custom website creation or on Wordpress, Prestashop, development, e-commerce, e-marketing, web writing, graphic design, UX design.

I give lessons via video conference, for a maximum of 1 or 2 hours so as not to overwhelm you with information and to ensure that the lesson remains enjoyable.

Depending on the digital category that interests you, I present the context, the technical operation, then I share practical knowledge and above all effective techniques in your field.

My courses are suitable for all levels, from digital beginners to practitioners who want to deepen their skills.

I graduated from Digital Campus in Paris with a degree in Web Project Management.

I practice this profession in Parisian agencies.

Managing a digital project, that is to say the definition, creation and online deployment of a website, an app or any digital tool, allows us to address all facets related to this project.

Therefore, I can share my knowledge with you on the part that interests you, in order to deepen a skill or so that you can make it your profession.