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Discover the Best Private Strategic Planning Classes in Marrakesh

For over a decade, our private Strategic Planning tutors have been helping learners improve and fulfil their ambitions. With one-on-one lessons at home or in Marrakesh, you’ll benefit from high-quality, personalised teaching that’s tailored to your goals, availability, and learning style.

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Module 1: Audit and Strategic Vision This first module lays the foundations to avoid navigating blindly. The Initial Diagnosis: Knowing how to present the current situation and define clear commercial or image objectives. Environmental Analysis: Identifying industry trends and new consumer behaviors. Competitive Analysis: Compare competitors' performance and messaging to find your point of differentiation. Exercise: Conducting a simplified competitive audit. Module 2: Brand Identity & Precise Targeting This module defines who is speaking and who is being addressed. Brand Storytelling: Defining the brand's narrative role (guide), its values and the tone to adopt. Creating Personas: Building typical profiles of the target audience by including their motivations, obstacles and lifestyles. The "Winning Zone": Identify this strategic area where customer expectations, brand strengths and competitor weaknesses intersect. Module 3: Architecture and Editorial Pillars This module structures the core message. Key Messages: List the arguments that address the emotional and rational needs of the target audience. The Content Pyramid: Learn to balance publications according to three levels: promotional, informative and inspirational. Creative Axes: Define the content pillars (e.g., humanity, innovation, freedom) to vary the ways of speaking. Exercise: Design 3 post ideas based on the content matrix. Module 4: Production, Formats and Planning This module organizes the operational implementation. Art Direction: Define the graphic charter, visual atmospheres and writing style. Media Mix: Select the relevant platforms (Instagram, LinkedIn, etc.) and the appropriate formats (videos, carousels). The Editorial Calendar: Determining the publication frequency and orchestrating synergies between channels. Module 5: Performance Management and Reporting This final module ensures the monitoring of results. KPIs: Select the key indicators to track (engagement, reach, conversion). Analysis and Recommendations: Knowing how to synthesize priorities and adjust the strategy to ensure overall consistency.
Strategic planning · Marketing · Communication skills
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Business and Economic Strategy 📊 This comprehensive course provides a deep understanding of the interplay between business economics, corporate finance, and strategic management. It's designed to equip you with the frameworks, tools, and analytical skills necessary to make high-level decisions that drive sustainable competitive advantage and long-term financial success. Core Areas of Study Business Economics: Explore how economic principles—including market structures, supply and demand, cost analysis, and incentive alignment, influence internal business operations and external market performance. You'll learn to analyze and forecast market conditions to optimize resource allocation. Strategic Management: Focus on the process of formulating, implementing, and evaluating cross-functional decisions that enable an organization to achieve its objectives. Key topics include industry analysis, competitive positioning (e.g., Porter's Five Forces), core competencies, and global strategy. Corporate Finance: Delve into the financial decision-making processes of the firm. This includes capital budgeting (evaluating investment projects), capital structure (debt vs. equity), dividend policy, and maximizing shareholder value. Key Learning Outcomes Upon completion, you will be able to: * Develop a rigorous, economically informed business strategy. * Utilize strategic analysis tools to assess competitive landscapes and identify opportunities for growth. * Evaluate and select value-maximizing investment projects using financial metrics like Net Present Value (NPV). * Understand the relationship between an organization's strategic choices and its financial performance.
Business administration · Strategic planning · Finance
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Only reviews of students are published and they are guaranteed by Apprentus. Rated 5.0 out of 5 based on 2 reviews.

Conversational English Classes with a Native English Speaker (Ireland): Let us build your active vocabulary through games! (Rathmines)
Stephen
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It was a pleasure to meet Stephen and have my first conversation with him. He was very friendly, attentive and made really helpful comments about my speech. I look forward to the next lessons.
Review by LIDIA
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