Introduction to Marketing: Entering in the Marketing World

From 54.97 C$ /h

Module Title: Introduction to Marketing
Module Overview: As an introductory course in the business function of marketing, all organisations depend on marketing to understand and address the requirements of customers, and also to facilitate a proactive approach to a competitive marketplace.
Module Aim: The aim is to bring together theory and practice. With the first-time marketing student in mind, through a combination of theory, examples and discussion, the module seeks to lead them through to a considerable and appropriate understanding of marketing principles and applications.
It also aims to prepare students for entry into a multitude of business related undergraduate courses and courses that have a marketing component.
Learning Outcomes (LO):
On successful completion of this module, the learner will be able to:
1. Discuss the role and relevance of marketing in the organisation
2. Describe the consumer buying decision process, and the role and relevance of segmentation, and marketing research in marketing decisions
3. Explain the role of each element of the marketing mix, namely, product, price, marketing communication and distribution
4. Discuss the nature of strategic marketing and the marketing planning process
5. Explain the ethical issues which arise in marketing
6. Utilise online resources to assist in research and further learning in marketing
Indicative Syllabus:
Introduction to Marketing
Marketing Environment
Buyer Behaviour
Segmentation, Targeting and Positioning
Marketing Information and Research
Marketing Mix: Product
Marketing Mix: Price
Marketing Mix: Place/Distribution
Marketing Mix: Promotion/Marketing Communication
Marketing Strategy and PlanningLearning
Teaching MethodsThe course will be delivered through online webcam.
The learning and teaching methods employed will include, discussion, problem-solving exercises, self-directed learning and computer based learning (Web-courses).
Total Teaching
Contact Hours48
Total Self-Directed Learning Hours52
Module Delivery: Online

Extra information

1. Must Have Wifi
2. Good Laptop

Location

Online from Ireland

About Me

PROFILE: Extroverted and enthusiastic Assistant Lecturer (HPAL) with a blend history in brand activation and showroom manager & sales experience. Highly educated yet down-to-earth and handson mentality towards project results.
As an Assistant Lecturer (HPAL), my core duties include:
• Teaching such assigned classes as deemed appropriate by the management of the University.
• Carrying out assessment, monitoring, and evaluation of examination work, and providing academic and consultative support to students in their learning activities.
• Providing academic input on existing and new courses and course development. • Engaging in research, consultancy, and development work as appropriate.
• Participating in committees appropriate to courses and meetings convened by management.
• Maintaining appropriate records and making available information as required by management.
• Undertaking appropriate academic administrative tasks.
• Engaging in promotion including student recruitment as appropriate.
• Participating in the development, implementation, and maintenance of academic quality assurance arrangements.
• Participating inappropriate activities necessary to the development of the department, school, and the University

Education

SEPT 2021- PRESENT, TECHNOLOGICAL UNIVERSITY, PhD in MARKETING
FEB 2017- MAY 2018, CARDIFF METROPOLITAN UNIVERSITY, MBA-MERIT
JULY 2013, BAKERS ACADEMY, LEVEL 1 CRICKET COACH
JUNE 2013- JULY 2016, SUNRISE UNIVERSITY, BA-67.37%
MARCH 2009- MAY 2010, GALAXY SR SEC SCHOOL, SENIOR SECONDARY EDUCATION-78%
MARCH 2006- MAY 2007, R E D SR SEC SCHOOL, SECONDARY EDUCATION-61%

Experience / Qualifications

EXPERIENCE:-
1st NOV 2021- 1st MAY 2022, ASSISTANT LECTURER(HPAL), TU DUBLIN
18TH MAY 2018- 31ST AUG 20, PROJECT MANAGER, NEXTWAY
21ST JULY 2016- 21ST FEB 2017, SHOWROOM MANAGER, MAHA LAXMI JEWELLERS
1ST JUNE 2010- 3OTH MARCH 2013, SALES EXECUTIVE, MAHA LAXMI JEWELLERS

PROJECTS:-
PONDS: Brand Activation of POND Body Lotion
GoGreenDrive: Brand Activation of GoGreenDrive in developing wasteland in plantation & greenery land
Surf Excel: Brand Activation of Surf Excel @ Amir Afzal Baig & Co Tiger Next
Cola: Brand Activation with Free Sampling Drive @ Imtiaz Store
Game Masti: Event @ Shaukat Khanum Memorial Cancer Hospital and Research Centre ENGRO: Brand Activation of Product Zorawar Fertilizer @ ENGRO Hilal Brand Activation of Product Siena @ Hum TV Masala Food Festival Expo
Classy Night: Event @ Circle Club

Age

Teenagers (13-17 years old)

Adults (18-64 years old)

Seniors (65+ years old)

Student level

Beginner

Intermediate

Advanced

Duration

60 minutes

The class is taught in

English

Hindi

Skills

Marketing

Availability of a typical week

(GMT -05:00)

New York

Online via webcam

Mon

Tue

Wed

Thu

Fri

Sat

Sun

00-04

04-08

08-12

12-16

16-20

20-24

Simon

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Professor, graduated with a master degree from the University of Mons, gives private lessons in economics: from the first to the sixth secondary (CE1D, secondary and higher secondary school, high school, school support, homework help, educational proofs assured). with large numbers of students.
First contact, student / teacher acquaintance and discuss the failure causes difficulties, problems in order to remedy together.
Do not hesitate to contact me for further information.

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-Develop a comprehensive understanding of Research Methodologies and practice
- Advanced Data preparation and analysis using SPSS or STATA, JASP
-Develop Questionnaires and surveys
-Qualitative and Quantitative advanced analysis (multivariate regressions, Panel, VAR, Time series etc.)
-full thesis writing assistance

Romain

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Experienced teacher offers preparation for exams. My goal is to make the student progress through an educational approach without overloading him.

I am based on a proactive approach where the student is an actor and where he learns from his mistakes and that the knowledge that I teach him serves him in practice.

Fatih

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Are you enrolled in a Business Management or an MBA program and you need help in your business courses? Fatih would be happy to help you in your business management, marketing, human resource management and other related courses. I have a PhD in economics from Georgetown University and I have a BA in economics from Bogazici University. Over the past 10 years I have worked as an Associate Professor of Economics and Finance in various universities and I tutored university students in various economics, finance, and accounting courses. Our academy helps college students in their various courses. We have students from various universities in US and UK including American University, George Washington University, Nottingham University, King's College London, University of Bath, Northwestern University, University of Royal Holloway etc. Please contact us if you need help in any of your business management courses.

Camille

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Copywriting is the art of selling with words. In short, it's written marketing. Concretely, a copywriter (or copywriter) writes content tailored for the sale of a product or service.

And precisely, it is either:
- to offer you concrete techniques, a clear methodology and pragmatic tools to learn how to write quality content yourself for your own needs
- or to help you directly to promote the content of your product and design a text, a letter, a hook, a slogan, write marketing files, press releases, an internet page, blog posts, advertising banners and newsletters (...) in an impactful and optimal way. Choose the appropriate terms and format them in order to convey an idea, a message, in the most relevant, effective and persuasive way possible.

So, how can you write writing highlighting a brand, a product, a person or simply a company... in order to promote it and gain visibility?

This is why, to help you on the one hand, to create strong, attractive and synthetic messages but also on the other hand, to teach you to do it for yourself, it will be a question of precisely understanding your needs, your product, your strategy, the values you wish to convey (...). Objective: to be creative enough to capture the attention of your audience and make readers want it.

With reusable writing, making your communication profitable, increasing your notoriety and achieving your objectives (...) allows you to make a lasting impression over time. Because always keep in mind that the writing remains.

Develop your visual approach, compare the coherence of the text with the guideline but also the coherence of the idea with the graphic concept: it is also a question of assuming the tasks of coordination.

If you also wish to train yourself to write other content yourself, the training can include deepening your writing skills to give personality to your texts, developing ideas, concepts and their implementation, creativity/presentation techniques... all anchored in practical exercises and scenarios.

➤ THE COPYWRITER TRAINER
Trained at the Grande Ecole post-European preparatory classes & Ivy League University in the United States, our teacher has specialized and worked for more than 17 years, in Europe and North America, in the field. On the one hand as a copywriter then as director of communication / advertising agencies. On the other hand, as a trainer in this field in renowned public and private international establishments, speaking in forums and conferences.

➤ PLACE, TIMETABLE, PRICES
✓ Locations: Geneva-Lausanne-Fribourg-Zurich-Neuchâtel-Lugano-Montreux-Basel-Neuchâtel-Bern-Lucerne-Brussels-Luxembourg-Paris-Lyon. But currently, these sessions continue to be offered by videoconference in the current context and in accordance with general demand which is almost unanimous on this subject.

✓ Indeed, apart from the classic advantages of videoconferencing (time saving related to travel & their unforeseen events, eco-responsibility, increased schedule flexibility, etc.), the quality of the session & the interaction remain identical. In addition, the entire exchange, notes and recommendations are immediately transcribed on the dedicated chat.

✓ Languages: French/English.

✓ Progress following these private sessions is noticeable after 1 to 2 sessions (*2025 study).

✓ As other people do regularly, you can also please your loved ones by offering gift vouchers available all year round.

CONTACT / PROGRAM

✓ A la carte program: evaluated and adapted to each need.

Vincent

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I specialize in tutoring Accounting and Business for school. My goal is to keep students challenged, but not overwhelmed. I assign homework after every lesson and provide periodic progress reports.

AM A PASSIONATE AND PROFESSIONAL TEACHER OF ACCOUNTS, BUSINESS AND ECONOMICS.
ALWAYS AVAILABLE AND READY TO MAKE A DIFFERENCE IN THE STUDENTS . I HAVE BEEN TEACHING IGCSE AND A LEVELS .

AM SO MUCH FAMILAR WITH THE IGCSE SYLABUS AND A LEVELS.

I have full Outstanding knowledge of accounts formulas and concepts. In-depth knowledge of using various teaching and learning aids. Ability to pay extra attention to the slow learning students. Exceptional verbal and written communication skills.

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Designed to equip you with essential digital marketing skills and strategies, this class covers basic areas including social media content creation, email marketing, B2B and B2C marketing, and content planning.

- Social Media Content Creation: Learn to craft engaging content tailored for platforms like Facebook, Instagram, LinkedIn, and X (formerly Twitter). Using content creation tools like Canva. Learn different content types to boost brand awareness and foster audience engagement.

- Email Marketing: Building and managing effective email campaigns with the mailing tool Mailchimp (easy use). Understand segmentation, personalization, and analytics to enhance open and click rates.

- B2B and B2C Marketing Strategies: Discover the nuances between Business-to-Business and Business-to-Consumer marketing. Learn to tailor your approach to meet the unique needs and behaviors of different audiences.

- Content Creation and Planning: Develop skills in creating compelling content that resonates with your target audience. Learn to plan and execute content calendars that align with marketing goals.

What you will gain:

1. Practical Skills: Hands-on experience with real-world projects to build a robust portfolio.
2. Strategic Insight: Ability to develop and implement effective digital marketing strategies.
3. Analytical Proficiency: Learn to analyze campaign performance and make data-driven decisions.

This course is ideal for beginners aspiring to enter the digital marketing field, entrepreneurs seeking to promote their businesses online, or professionals aiming to enhance their marketing skill set.

Why Choose This Course
- Covers basic aspects of digital marketing.
- Learn from an industry professional with real-world experience.
- Access course materials online at your own pace.

Take the first step towards a rewarding career in digital marketing. Enroll now to gain the skills and knowledge needed to thrive in the digital landscape :)

Pdewa

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My profile :
Trainer for over 10 years
Bachelor's degree in English and Spanish
MBA in Marketing and Business Development
MBA in digital strategy
Certificate in Human Resources

I help you progress, succeed in your exams and your professional projects.

Language courses: homework, exams, conversation, interview preparation, etc.

Business management courses, introductory or exams: marketing, commerce, project management, digital strategy

Combined courses: selling in English, developing a marketing strategy in Spanish, publishing on social networks in English, etc.

Lessons at the student's home in the Paris region
Webcam lessons

Feel free to contact me for more information.

Christopher

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Learn directly from an established international award-winning Canadian fashion designer based in Milan. In 2007 I graduated from the fashion design program at Istituto Marangoni in Milan. In 2008 I launched my eponymous Christopher brand. Now I own and operate a successful label featuring men's and women's contemporary apparel, footwear, and accessories.

I would like to share my knowledge and help students who are studying fashion design or fashion business or who are starting their career in the industry.

I can teach you the essentials for planning a cohesive collection, help you with CAD design: Adobe Photoshop and Illustrator, graphic design, tech packs, marketing plans, sales plans, business planning, sourcing materials and production, budgeting, production management and quality control etc.

Julia

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You're afraid to click the publish button: why?

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That's good, I'm here to help you.

LinkedIn, Instagram, TikTok, newsletters, blogs... So many channels can be real sales channels for you. Provided you know how to use them.

This is where my offer lies: to give you the codes, the tools, to put an end to blockages.
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Want to know more? Write to me now.

Marjan

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Course objectives:

Understanding how search engine optimization (SEO) works

Knowing how to use Robot-Speed.com to create optimized content

Being able to track and improve your results on Google

Learning method:

Interactive courses, live demonstrations, and practical exercises on your own sites.
Each student learns at their own pace with concrete examples.

Expected results :

By the end of the course, you will be able to manage your site's SEO independently and use AI to produce professional-quality SEO content.

This course teaches you how to make your site visible on Google without spending a penny on advertising.
We will start from scratch to understand how natural referencing works: keyword selection, site structure, content creation and results analysis.
Next, you'll discover Robot-Speed.com, a simple tool that automates the creation of optimized articles using artificial intelligence. You'll see how to connect your own website (WordPress, Kleap, Shopify, etc.) and generate your first content that will be visible on Google in just a few minutes.

Each step is explained clearly, with concrete examples, guided exercises and personalized support.
In the end, you will be able to grow your company's visibility independently, efficiently, and sustainably.

Oumaima

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Whether you are a student, entrepreneur, content creator or beginner looking to learn a new profession (community manager), this course is for you.

Omar

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Unlock the secrets of search engine optimization (SEO) in this practical, hands-on course designed for business owners, content creators, and aspiring marketers. Learn how to optimize your website, craft effective content strategies, and drive organic traffic using proven SEO techniques. Through real-world examples and interactive demonstrations, you’ll master tools like keyword research, on-page optimization, technical SEO, and backlink building, guided by a seasoned professional working in both B2B and B2C environments.

This course is structured as a step-by-step journey, from fundamentals to advanced tactics, enabling you to confidently enhance any website’s visibility and performance. No prior experience is required—just curiosity and a desire to grow online!

Sahbi

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