Social Media Marketing 101: A Technical Foundation Course

From 42 C$ /h

!!!TRAINING SHOULD BE ENTERTAINING!!!

This is not your run-of-the-mill social media training. We are rebelling against the tyranny of boring workshops, and bringing fun interaction back into the mix! This workshop is not merely some speaker handing out theories; you will be PRACTICALLY applying what you're learning as we go. Save money and become your own in-house marketing agent!

The following will be covered:

Intro into social media & marketing

Content Marketing
• The importance of content marketing
• How to create content for social media; copy, imagery etc
• Creating an editorial calendar
• How to get users to engage
• Business blogging

The various social media platforms

1.) Facebook for Business
• What Facebook is, how it works and latest trends on Facebook
• The differences between profiles, pages, groups and events
• Creating a Facebook page for your business
• Understanding how profiles and pages link and work together
• Creating powerful posts that engage your fans
• Implementing best practices on your page
• Drawing fans to your page
• Building a plan for your Facebook marketing

2.) LinkedIn for Networking & Business
• Learn exactly how to create a powerful profile
• Harness best practices in your profile to stand-out
• Add and grow your LinkedIn connections
• Increase your visibility on LinkedIn
• Understand endorsements and recommendations
• Create a business presence on LinkedIn

3.) Google+ for Business & Local pages
• Why Google Plus is a Must-Have Tool
• Google Business Listing

4.) Instagram Visual Marketing
• What Makes Instagram the Fastest Growing Social Network and Why My Business Needs It
• Create a Compelling Instagram Profile
• Navigate Around Instagram
• Take Photos in Instagram
• Crop & Rotate My Photos
• Apply Instagram Filters for Effects
• What Size Should My Photos Be?
• Search on Instagram
• Motivate Followers to Action with a Compelling Post
• Get Engagement on Instagram
• Post a Link to Generate Follower Action
• Post a Video for Follower Engagement
• Easy Sharing with Other Social Networks
• Manage My Instagram Account
• Discover What’s Working for My Business on Instagram

5.) Managing your accounts via scheduling tools

6.) Dealing with engagement; comments, complaints, reviews etc.

7.) Analytics
• Social media monitoring & reporting
• Finalise a budget & resources

Extra information

This course will serve you best if you have a laptop/computer you can work on as we go.

Location

Online from South Africa

Age

Adults (18-64 years old)

Student level

Beginner

Intermediate

Duration

120 minutes

The class is taught in

English

Afrikaans

Skills

Social media

Marketing

Business skills

Reviews

Availability of a typical week

(GMT -05:00)

New York

Online via webcam

Mon

Tue

Wed

Thu

Fri

Sat

Sun

00-04

04-08

08-12

12-16

16-20

20-24

Cami

4.9

(29)

How to prepare for a media interview? What means should be used to fight his fear of the camera and improve his image? How to present yourself and your project in front of a camera?

How to present yourself and your project to the media?

Targeted content according to your project: Verbal and / or gestural communication; Seduction of the lens and / or microphone; Improvisation in front of a microphone and / or a camera; Voice & gaze; Games of one or two cameras; Chronic; Animation; Reportage; Direct radio & TV; Interview; Narration; Speech in all its forms (...)

In short, several objectives:
◾ Confront your shyness in front of the microphone / camera.
◾ Understand his speech and his diction.
◾ Taming the media environment (radio / tv).
◾ Familiarize yourself with your image and voice.
◾ Manage your speaking time.

Through exercises (diction, voice, presence, breathing, presentations, time management, etc.), role plays, interview simulations and familiarization with one's image and voice, the participants move at their own pace in a flexible educational framework.

Note that during the videoconference session, all the notes are transcribed in the chat so that you can access them at any time when you wish.

Indeed, speaking is a predominantly physical activity, which, while taking care of its image, is based on a body, a voice, a breath, a rhythm (diction) and an emotion (the imagination and the sensations ) reflecting the speaker's involvement in his speech. How to send a clear message? How to make the difference, to make an impression?

Knowing how to speak, act and interact in public is almost a necessity today: your public speaking must be effective and efficient with clear, simple and powerful messages.

Simple and pragmatic tools will be presented for: generating listening ● making an impression ● fostering confidence ● generating need ● motivating teams by explaining a strategy ● getting messages across within groups ● overcoming shyness by assimilating 3 CRV axes (body-breathing-voice) ● better manage disagreement or conflict.

Mastered, the method allows:
• improve self-confidence and stress management with the development of the speaker's fluency (verbal-bodily), his public speaking and his sense of repartee and improvisation.
• to work on their ease, leadership, charisma, creativity and personal development through scenarios.
* improve the characteristics of the spoken voice (timbre, pitches, intention, flow).
* get your message across through your image, while gaining improvisation skills and responsiveness.

Supplemented by basic exercises (diction, voice, presence, breathing, presentation, time management), role plays, improvisations and simulations. With the key word: pronunciation, diction / articulation, the sense of repartee.

Statistically, the progression following these private sessions is quickly noticeable, from 2 sessions. ( study 2020).

Trained in Grande Ecole post-preparatory classes & Ivy League university in the United States, specialized and has worked for more than 15 years, in Europe and North America, in the field of communication and public speaking, in renowned international public and private establishments, intervening in forums and conferences, and oriented on pedagogy and careful methodology.

- Locations: Geneva - Lausanne - Friborg - Neuchâtel - Montreux - Basel - Sion - Sierre - Morges - Bienne. But currently and until further notice, only by videoconference in accordance with national recommendations on Covid.

These sessions also seem to be perfectly unanimous since they have the advantages of live (example: quality of the interaction), without its disadvantages (example: loss of travel time), with additional advantages (example: of notes on the chat, which can be reread afterwards). In this context, these videoconference sessions for which you have requested me, seem to suit everyone perfectly, take place in a very optimal way and generate a certain enthusiasm (and a certain enthusiasm). That is why, at your request, I continue to offer this option. Take good care of yourself and yours!

PROGRAM
À la carte program: evaluated and adapted to each need.

Fatih

4.9

(29)

Are you enrolled in a Business Management or an MBA program and you need help in your business courses? Fatih would be happy to help you in your business management, marketing, human resource management and other related courses. I have a PhD in economics from Georgetown University and I have a BA in economics from Bogazici University. Over the past 10 years I have worked as an Associate Professor of Economics and Finance in various universities and I tutored university students in various economics, finance, and accounting courses. Our academy helps college students in their various courses. We have students from various universities in US and UK including American University, George Washington University, Nottingham University, King's College London, University of Bath, Northwestern University, University of Royal Holloway etc. Please contact us if you need help in any of your business management courses.

Gaëlle

4.9

(29)

Kids don't need lectures about "good money habits." They need to feel what money does.
While adults debate finances at home, kids are already using money, without actually understanding how.

In this course, we learn by playing. And by thinking.
We'll explore together:
✓ Simulate a real shop: handle actual money, practice spending and saving, discover what it feels like
✓ Create a personal budget: not boring spreadsheets, but visuals, games, and real challenges
✓ Ask the real questions: Need vs. want. Why save? How do people earn? What's debt?
✓ Discover how systems work: Banks, loans, digital money, and financial security
✓ Think like an entrepreneur: What services can I offer? How do I create value? How do I turn an idea into money?

Why this is different:
Most kids think "money is complicated." This class shows them that money is a tool, not a mystery, not something to fear.
And, more importantly: that they can control it.

What they take home:
A personal budgeting system they actually understand. Answers to questions they've been asking. And the mindset: money is a means, not an end.

Format: Online or Barcelona | 60-min sessions | Small group or one-on-one

For curious kids who ask questions about money.

Camille

4.9

(29)

Copywriting is the art of selling with words. In short, it's written marketing. Concretely, a copywriter (or copywriter) writes content tailored for the sale of a product or service.

And precisely, it is either:
- to offer you concrete techniques, a clear methodology and pragmatic tools to learn how to write quality content yourself for your own needs
- or to help you directly to promote the content of your product and design a text, a letter, a hook, a slogan, write marketing files, press releases, an internet page, blog posts, advertising banners and newsletters (...) in an impactful and optimal way. Choose the appropriate terms and format them in order to convey an idea, a message, in the most relevant, effective and persuasive way possible.

So, how can you write writing highlighting a brand, a product, a person or simply a company... in order to promote it and gain visibility?

This is why, to help you on the one hand, to create strong, attractive and synthetic messages but also on the other hand, to teach you to do it for yourself, it will be a question of precisely understanding your needs, your product, your strategy, the values you wish to convey (...). Objective: to be creative enough to capture the attention of your audience and make readers want it.

With reusable writing, making your communication profitable, increasing your notoriety and achieving your objectives (...) allows you to make a lasting impression over time. Because always keep in mind that the writing remains.

Develop your visual approach, compare the coherence of the text with the guideline but also the coherence of the idea with the graphic concept: it is also a question of assuming the tasks of coordination.

If you also wish to train yourself to write other content yourself, the training can include deepening your writing skills to give personality to your texts, developing ideas, concepts and their implementation, creativity/presentation techniques... all anchored in practical exercises and scenarios.

➤ THE COPYWRITER TRAINER
Trained at the Grande Ecole post-European preparatory classes & Ivy League University in the United States, our teacher has specialized and worked for more than 17 years, in Europe and North America, in the field. On the one hand as a copywriter then as director of communication / advertising agencies. On the other hand, as a trainer in this field in renowned public and private international establishments, speaking in forums and conferences.

➤ PLACE, TIMETABLE, PRICES
✓ Locations: Geneva-Lausanne-Fribourg-Zurich-Neuchâtel-Lugano-Montreux-Basel-Neuchâtel-Bern-Lucerne-Brussels-Luxembourg-Paris-Lyon. But currently, these sessions continue to be offered by videoconference in the current context and in accordance with general demand which is almost unanimous on this subject.

✓ Indeed, apart from the classic advantages of videoconferencing (time saving related to travel & their unforeseen events, eco-responsibility, increased schedule flexibility, etc.), the quality of the session & the interaction remain identical. In addition, the entire exchange, notes and recommendations are immediately transcribed on the dedicated chat.

✓ Languages: French/English.

✓ Progress following these private sessions is noticeable after 1 to 2 sessions (*2025 study).

✓ As other people do regularly, you can also please your loved ones by offering gift vouchers available all year round.

CONTACT / PROGRAM

✓ A la carte program: evaluated and adapted to each need.

Vincent

4.9

(29)

I specialize in tutoring Accounting and Business for school. My goal is to keep students challenged, but not overwhelmed. I assign homework after every lesson and provide periodic progress reports.

AM A PASSIONATE AND PROFESSIONAL TEACHER OF ACCOUNTS, BUSINESS AND ECONOMICS.
ALWAYS AVAILABLE AND READY TO MAKE A DIFFERENCE IN THE STUDENTS . I HAVE BEEN TEACHING IGCSE AND A LEVELS .

AM SO MUCH FAMILAR WITH THE IGCSE SYLABUS AND A LEVELS.

I have full Outstanding knowledge of accounts formulas and concepts. In-depth knowledge of using various teaching and learning aids. Ability to pay extra attention to the slow learning students. Exceptional verbal and written communication skills.

Dr.Ibrahim

4.9

(29)

This course provides a comprehensive introduction to ISO standards and their practical application in business operations. Designed for professionals, managers, and organizations seeking certification or improvement, the program covers the fundamental principles of ISO, including quality management, risk assessment, process control, and continuous improvement.

Participants will learn how ISO standards such as ISO 9001 (Quality Management), ISO 14001 (Environmental Management), and ISO 45001 (Occupational Health & Safety) can be applied to strengthen business performance, ensure compliance, and meet international requirements. Through case studies, workshops, and interactive exercises, learners will gain hands-on knowledge of documentation, auditing, corrective actions, and best practices for sustainable success.

By the end of the program, participants will understand the key requirements of ISO standards, how to implement them effectively, and how to prepare for internal and external audits. This course is ideal for quality managers, compliance officers, team leaders, and business owners who want to achieve excellence, build customer trust, and gain a competitive edge in the global market.

Olorunfemi

4.9

(29)

I am olusola Abiodun from femassol foods and mills. I make economic, marketing, and business management easy for Students to understand.
My class is for WAEC, JAMB, GCE, and University students. I explain with past questions, and easy diagrams so student can pass their exams. I base my teaching and lessons on part-time and online.
Students should book a class with me and economics will become your favorite subject.

Patrick

4.9

(29)

As a professional in the luxury and cosmetics industry for many years, this course is aimed at anyone, beginners or experienced professionals, who wants to know everything about these professions.
The program includes: historical aspects, markets and players, strategies employed, distribution, communication, customer experience...
In short, a complete, constantly updated and ultra-detailed overview of everything you need to know about these professions.
Feel free to contact me, I would be happy to answer your questions.

Patrick

Valery

4.9

(29)

Learn to create your own website or online store using artificial intelligence tools, without any programming knowledge. Ideal for entrepreneurs, small businesses, freelancers, and students who want an online presence.

I design websites and online stores for startups (Shopify and Tiendanube) and use AI daily to create text, images, and structures. In these classes, I'll teach you how to do it yourself, step by step.

In classes you will learn to:
• Plan your website: objective, audience, sections and call to action.
• Use AI (ChatGPT, Claude, Gemini) to write texts, generate ideas and images, and organize content.
• Build your page with simple tools or with AI-powered website builders.
• Set up an online store: products, photos, prices, payments and shipping (Shopify or Tiendanube).
• Create a coherent visual identity: colors, fonts and logo with Canva.
• Publish your website, connect it to your social media and WhatsApp, and keep it updated.

How the classes are: We work on your own project from the first session, so you make progress on your website in each class. We conduct video calls (Zoom or Google Meet) with screen sharing.

Khojesta

4.9

(29)

Vous souhaitez découvrir le marketing digital et apprendre à promouvoir une activité sur Internet ?

Je vous propose une initiation au marketing digital destinée aux débutants qui souhaitent comprendre les bases de ce domaine.

Au programme :

- Découvrir le marketing digital et ses principaux objectifs.
- Comprendre les bases du marketing sur les réseaux sociaux.
- Apprendre à identifier un public cible.
- Découvrir les principes de la création de contenu.
- Comprendre comment préparer un calendrier éditorial simple.
- Découvrir les bases de la communication en ligne et de la promotion d'une activité.

Les cours reposent sur des explications simples, des exemples concrets et des exercices pratiques adaptés au niveau de chaque apprenant.

Ce cours convient aux débutants, aux étudiants et aux personnes qui souhaitent découvrir le marketing digital pour un projet personnel ou professionnel.

Aucune connaissance préalable en marketing digital n'est nécessaire.

Ripfumelo

4.9

(29)

I am a TEFL Certified Teacher (120h) with 7+ years helping professionals.

*Business English for Professionals - Meetings, Emails & Presentations*

This class is for adults who need confident English at work. We focus on practical business communication, not textbooks.

We cover: professional emails and reports, leading meetings, presentations and public speaking, interview prep, negotiation, and fluent workplace conversation. I also teach IT English & computer skills for professionals.

Lessons are personalized to your job and goals. Patient, practical, and speaking-focused.

Online via webcam. Based in Johannesburg (GMT+2) with flexible hours for US / EU time zones.

Lalit

4.9

(29)

Do you want to understand Marketing Management and learn how marketing strategies work in real businesses? Whether you are a beginner, student, working professional or entrepreneur, I offer personalised lessons designed around your learning goals.

I hold a Master's degree in Strategic Marketing and an MBA in Human Resource Management, with nearly 10 years of professional experience across business operations, student recruitment and higher education.

What Can You Learn?

Marketing Management and Fundamental Marketing Principles

Consumer Behaviour and Customer Decision-Making

Market Research and Competitor Analysis

Marketing Mix (4Ps and 7Ps)

Market Segmentation, Targeting and Positioning

Branding and Marketing Communication

Strategic Marketing and Business Planning

Digital Marketing Fundamentals

Real-World Case Studies and Practical Exercises

Exam Preparation and Academic Support

How Do My Lessons Work?

I believe Marketing becomes easier to understand when theory is connected to real business situations.

My lessons combine clear explanations, real-world corporate examples, interactive discussions and practical case studies. I adapt each session to your knowledge, experience and learning objectives.

Whether you want to prepare for an examination, understand challenging marketing concepts, strengthen your professional knowledge or develop marketing skills for your own business, I can help you learn step by step.

Lesson Availability

Lessons are available online in English and in person at students' locations in Hamburg, Germany, and nearby areas.

Feel free to contact me and share your learning goals. I would be happy to help you get started!

Yassir

4.9

(29)

Discover marketing and master its fundamentals through a simple, practical and interactive approach!

With a Master's degree in Marketing and Sales, a PhD in Marketing and extensive professional experience in business, I offer introductory marketing courses tailored to your level and objectives.

My goal is to help you understand the essential concepts of marketing, apply them to concrete situations, and develop your analytical skills.

In the program :

- The fundamentals and key concepts of marketing.
- Market analysis and competitive analysis.
- Consumer behavior.
- Segmentation, targeting and positioning (STP).
- The marketing mix: the 4Ps (Product, Price, Place and Communication).
- The development of a marketing strategy.
- Concrete examples from companies, practical exercises and case studies.

My teaching method:

Drawing on my academic background, research methodology, and professional experience, I favor a progressive, interactive, and practical approach. Theoretical concepts are illustrated with examples from the business world to facilitate their understanding and application.

Each session is tailored to your needs: understanding lessons, preparing for exams, completing academic work or acquiring marketing skills.

My goal: to help you master the fundamentals of marketing, develop your skills and gain confidence in your studies and professional projects.

Together, let's transform theoretical knowledge into practical skills!

Michael

4.9

(29)

Prepare for IELTS with practical lessons designed to improve your speaking, writing, reading, and listening skills. Learn effective exam strategies, expand your vocabulary, and build the confidence you need to achieve your target band score.

Clarissa

4.9

(29)

Marketing is more than advertising! It's understanding people, building brands, and finding creative ways to connect with an audience.

As a Marketing and Entrepreneurship student at NYU Stern, I want to help students understand how marketing works in the real world. Whether you're learning the basics, working on a school project, or interested in starting your own business, my lessons are designed around your interests and goals.

Topics we can explore include:
- Marketing fundamentals and consumer behavior
- Social media marketing and content creation
- Branding and advertising strategies
- Entrepreneurship and business planning
- Digital marketing and promotional campaigns
- Marketing projects, presentations, and case studies

My teaching approach focuses on making concepts easy to understand through real-world examples, interactive discussions, and hands-on activities. I believe learning should be engaging, practical, and tailored to each student's needs.

I believe that being a good teacher doesn't mean knowing everything. You may have questions I don't have immediate answers to, but I will always take the time to research, learn, and help you find the information you need. I want my students to feel comfortable asking questions, making mistakes, and exploring new ideas without feeling judged.

Whether you're completely new to marketing or looking to strengthen your understanding, I'm excited to help you build your knowledge and confidence!