Social Media Marketing 101: A Technical Foundation Course

From 41.5 C$ /h

!!!TRAINING SHOULD BE ENTERTAINING!!!

This is not your run-of-the-mill social media training. We are rebelling against the tyranny of boring workshops, and bringing fun interaction back into the mix! This workshop is not merely some speaker handing out theories; you will be PRACTICALLY applying what you're learning as we go. Save money and become your own in-house marketing agent!

The following will be covered:

Intro into social media & marketing

Content Marketing
• The importance of content marketing
• How to create content for social media; copy, imagery etc
• Creating an editorial calendar
• How to get users to engage
• Business blogging

The various social media platforms

1.) Facebook for Business
• What Facebook is, how it works and latest trends on Facebook
• The differences between profiles, pages, groups and events
• Creating a Facebook page for your business
• Understanding how profiles and pages link and work together
• Creating powerful posts that engage your fans
• Implementing best practices on your page
• Drawing fans to your page
• Building a plan for your Facebook marketing

2.) LinkedIn for Networking & Business
• Learn exactly how to create a powerful profile
• Harness best practices in your profile to stand-out
• Add and grow your LinkedIn connections
• Increase your visibility on LinkedIn
• Understand endorsements and recommendations
• Create a business presence on LinkedIn

3.) Google+ for Business & Local pages
• Why Google Plus is a Must-Have Tool
• Google Business Listing

4.) Instagram Visual Marketing
• What Makes Instagram the Fastest Growing Social Network and Why My Business Needs It
• Create a Compelling Instagram Profile
• Navigate Around Instagram
• Take Photos in Instagram
• Crop & Rotate My Photos
• Apply Instagram Filters for Effects
• What Size Should My Photos Be?
• Search on Instagram
• Motivate Followers to Action with a Compelling Post
• Get Engagement on Instagram
• Post a Link to Generate Follower Action
• Post a Video for Follower Engagement
• Easy Sharing with Other Social Networks
• Manage My Instagram Account
• Discover What’s Working for My Business on Instagram

5.) Managing your accounts via scheduling tools

6.) Dealing with engagement; comments, complaints, reviews etc.

7.) Analytics
• Social media monitoring & reporting
• Finalise a budget & resources

Extra information

This course will serve you best if you have a laptop/computer you can work on as we go.

Location

Online from South Africa

Age

Adults (18-64 years old)

Student level

Beginner

Intermediate

Duration

120 minutes

The class is taught in

English

Afrikaans

Skills

Social media

Marketing

Business skills

Availability of a typical week

(GMT -05:00)

New York

Online via webcam

Mon

Tue

Wed

Thu

Fri

Sat

Sun

00-04

04-08

08-12

12-16

16-20

20-24

Cami

4.9

(29)

How to prepare for a media interview? What means should be used to fight his fear of the camera and improve his image? How to present yourself and your project in front of a camera?

How to present yourself and your project to the media?

Targeted content according to your project: Verbal and / or gestural communication; Seduction of the lens and / or microphone; Improvisation in front of a microphone and / or a camera; Voice & gaze; Games of one or two cameras; Chronic; Animation; Reportage; Direct radio & TV; Interview; Narration; Speech in all its forms (...)

In short, several objectives:
◾ Confront your shyness in front of the microphone / camera.
◾ Understand his speech and his diction.
◾ Taming the media environment (radio / tv).
◾ Familiarize yourself with your image and voice.
◾ Manage your speaking time.

Through exercises (diction, voice, presence, breathing, presentations, time management, etc.), role plays, interview simulations and familiarization with one's image and voice, the participants move at their own pace in a flexible educational framework.

Note that during the videoconference session, all the notes are transcribed in the chat so that you can access them at any time when you wish.

Indeed, speaking is a predominantly physical activity, which, while taking care of its image, is based on a body, a voice, a breath, a rhythm (diction) and an emotion (the imagination and the sensations ) reflecting the speaker's involvement in his speech. How to send a clear message? How to make the difference, to make an impression?

Knowing how to speak, act and interact in public is almost a necessity today: your public speaking must be effective and efficient with clear, simple and powerful messages.

Simple and pragmatic tools will be presented for: generating listening ● making an impression ● fostering confidence ● generating need ● motivating teams by explaining a strategy ● getting messages across within groups ● overcoming shyness by assimilating 3 CRV axes (body-breathing-voice) ● better manage disagreement or conflict.

Mastered, the method allows:
• improve self-confidence and stress management with the development of the speaker's fluency (verbal-bodily), his public speaking and his sense of repartee and improvisation.
• to work on their ease, leadership, charisma, creativity and personal development through scenarios.
* improve the characteristics of the spoken voice (timbre, pitches, intention, flow).
* get your message across through your image, while gaining improvisation skills and responsiveness.

Supplemented by basic exercises (diction, voice, presence, breathing, presentation, time management), role plays, improvisations and simulations. With the key word: pronunciation, diction / articulation, the sense of repartee.

Statistically, the progression following these private sessions is quickly noticeable, from 2 sessions. ( study 2020).

Trained in Grande Ecole post-preparatory classes & Ivy League university in the United States, specialized and has worked for more than 15 years, in Europe and North America, in the field of communication and public speaking, in renowned international public and private establishments, intervening in forums and conferences, and oriented on pedagogy and careful methodology.

- Locations: Geneva - Lausanne - Friborg - Neuchâtel - Montreux - Basel - Sion - Sierre - Morges - Bienne. But currently and until further notice, only by videoconference in accordance with national recommendations on Covid.

These sessions also seem to be perfectly unanimous since they have the advantages of live (example: quality of the interaction), without its disadvantages (example: loss of travel time), with additional advantages (example: of notes on the chat, which can be reread afterwards). In this context, these videoconference sessions for which you have requested me, seem to suit everyone perfectly, take place in a very optimal way and generate a certain enthusiasm (and a certain enthusiasm). That is why, at your request, I continue to offer this option. Take good care of yourself and yours!

PROGRAM
À la carte program: evaluated and adapted to each need.

Fatih

4.9

(29)

Are you enrolled in a Business Management or an MBA program and you need help in your business courses? Fatih would be happy to help you in your business management, marketing, human resource management and other related courses. I have a PhD in economics from Georgetown University and I have a BA in economics from Bogazici University. Over the past 10 years I have worked as an Associate Professor of Economics and Finance in various universities and I tutored university students in various economics, finance, and accounting courses. Our academy helps college students in their various courses. We have students from various universities in US and UK including American University, George Washington University, Nottingham University, King's College London, University of Bath, Northwestern University, University of Royal Holloway etc. Please contact us if you need help in any of your business management courses.

Camille

4.9

(29)

Copywriting is the art of selling with words. In short, it's written marketing. Concretely, a copywriter (or copywriter) writes content tailored for the sale of a product or service.

And precisely, it is either:
- to offer you concrete techniques, a clear methodology and pragmatic tools to learn how to write quality content yourself for your own needs
- or to help you directly to promote the content of your product and design a text, a letter, a hook, a slogan, write marketing files, press releases, an internet page, blog posts, advertising banners and newsletters (...) in an impactful and optimal way. Choose the appropriate terms and format them in order to convey an idea, a message, in the most relevant, effective and persuasive way possible.

So, how can you write writing highlighting a brand, a product, a person or simply a company... in order to promote it and gain visibility?

This is why, to help you on the one hand, to create strong, attractive and synthetic messages but also on the other hand, to teach you to do it for yourself, it will be a question of precisely understanding your needs, your product, your strategy, the values you wish to convey (...). Objective: to be creative enough to capture the attention of your audience and make readers want it.

With reusable writing, making your communication profitable, increasing your notoriety and achieving your objectives (...) allows you to make a lasting impression over time. Because always keep in mind that the writing remains.

Develop your visual approach, compare the coherence of the text with the guideline but also the coherence of the idea with the graphic concept: it is also a question of assuming the tasks of coordination.

If you also wish to train yourself to write other content yourself, the training can include deepening your writing skills to give personality to your texts, developing ideas, concepts and their implementation, creativity/presentation techniques... all anchored in practical exercises and scenarios.

➤ THE COPYWRITER TRAINER
Trained at the Grande Ecole post-European preparatory classes & Ivy League University in the United States, our teacher has specialized and worked for more than 17 years, in Europe and North America, in the field. On the one hand as a copywriter then as director of communication / advertising agencies. On the other hand, as a trainer in this field in renowned public and private international establishments, speaking in forums and conferences.

➤ PLACE, TIMETABLE, PRICES
✓ Locations: Geneva-Lausanne-Fribourg-Zurich-Neuchâtel-Lugano-Montreux-Basel-Neuchâtel-Bern-Lucerne-Brussels-Luxembourg-Paris-Lyon. But currently, these sessions continue to be offered by videoconference in the current context and in accordance with general demand which is almost unanimous on this subject.

✓ Indeed, apart from the classic advantages of videoconferencing (time saving related to travel & their unforeseen events, eco-responsibility, increased schedule flexibility, etc.), the quality of the session & the interaction remain identical. In addition, the entire exchange, notes and recommendations are immediately transcribed on the dedicated chat.

✓ Languages: French/English.

✓ Progress following these private sessions is noticeable after 1 to 2 sessions (*2025 study).

✓ As other people do regularly, you can also please your loved ones by offering gift vouchers available all year round.

CONTACT / PROGRAM

✓ A la carte program: evaluated and adapted to each need.

Vincent

4.9

(29)

I specialize in tutoring Accounting and Business for school. My goal is to keep students challenged, but not overwhelmed. I assign homework after every lesson and provide periodic progress reports.

AM A PASSIONATE AND PROFESSIONAL TEACHER OF ACCOUNTS, BUSINESS AND ECONOMICS.
ALWAYS AVAILABLE AND READY TO MAKE A DIFFERENCE IN THE STUDENTS . I HAVE BEEN TEACHING IGCSE AND A LEVELS .

AM SO MUCH FAMILAR WITH THE IGCSE SYLABUS AND A LEVELS.

I have full Outstanding knowledge of accounts formulas and concepts. In-depth knowledge of using various teaching and learning aids. Ability to pay extra attention to the slow learning students. Exceptional verbal and written communication skills.

Dr.Ibrahim

4.9

(29)

This course provides a comprehensive introduction to ISO standards and their practical application in business operations. Designed for professionals, managers, and organizations seeking certification or improvement, the program covers the fundamental principles of ISO, including quality management, risk assessment, process control, and continuous improvement.

Participants will learn how ISO standards such as ISO 9001 (Quality Management), ISO 14001 (Environmental Management), and ISO 45001 (Occupational Health & Safety) can be applied to strengthen business performance, ensure compliance, and meet international requirements. Through case studies, workshops, and interactive exercises, learners will gain hands-on knowledge of documentation, auditing, corrective actions, and best practices for sustainable success.

By the end of the program, participants will understand the key requirements of ISO standards, how to implement them effectively, and how to prepare for internal and external audits. This course is ideal for quality managers, compliance officers, team leaders, and business owners who want to achieve excellence, build customer trust, and gain a competitive edge in the global market.

Julia

4.9

(29)

You're afraid to click the publish button: why?

Afraid of looking ridiculous? Afraid of saying anything? Lacking inspiration, not the right words?

That's good, I'm here to help you.

LinkedIn, Instagram, TikTok, newsletters, blogs... So many channels can be real sales channels for you. Provided you know how to use them.

This is where my offer lies: to give you the codes, the tools, to put an end to blockages.
And finally start being able to be visible and sell, with complete peace of mind.

Want to know more? Write to me now.

Oumaima

4.9

(29)

Do you want to master social media and develop a professional digital presence?
This course guides you step by step to effectively manage Facebook, Instagram and LinkedIn pages, create engaging content, understand algorithms and build a complete editorial calendar.

Through a practical approach and real-world exercises, you will learn to create attractive visuals, write high-performing posts, and analyze results like a digital marketing professional.

Whether you are a student, entrepreneur, content creator or beginner looking to learn a new profession (community manager), this course is for you.

Paul

4.9

(29)

Do you need to improve your English so that you can participate fluently and confidently in business meetings, presentations, webinars, telephone conversations or interviews? You may be aiming for a job in the EU institutions or other organisations in Brussels. Or you could be working in an international company or studying for a Masters or another qualification...

I have been a qualified, professional English teacher and translator for more than 20 years. My courses enable learners to actively produce the language, repeat useful expressions until they are habitual and correct mistakes until they are removed. Although I am happy to explain and practice grammatical issues, the focus is on effective, correct and appropriate communication by using visual material, videos, interesting topics for discussion and challenging quizzes. As I have advanced knowledge of French, German and Czech, I can particularly appreciate and correct the issues speakers of these languages have in English, but this is also the case for Dutch speakers.

There is also the possibility of specialist English courses in the areas linked to my experience (see below): how the EU works; environmental, energy, regional or agricultural policies; economics.

- Advisor in EU policies and funding for 12 years (regional policy, economic development)
- Director of a regional representation to the EU and member of a management team
- Certificate in TESOL with business
- BA(Honours) in Modern Languages & Modern History, Oxford University
- Post-graduate in Economics, London University

Alishaan

4.9

(29)

This beginner friendly class introduces the fundamentals of accounting in a clear, practical way. You’ll learn how to record transactions, prepare simple financial statements, and understand the language of business step by step. Designed for those with little or no prior knowledge, the course builds a strong foundation to help you confidently apply accounting skills in study, exams, or real‐world situations.

Carolina

4.9

(29)

Designed for professionals who want to communicate confidently in international workplaces, this course helps you improve your speaking, writing and professional language skills. With experience training employees, supporting leaders and developing corporate communication content for global companies, I bring a practical, workplace-focused approach.

We work on:
- Professional vocabulary & email writing
- Presentations and meetings
- Negotiation & clear communication
- Pronunciation and accent clarity
- Industry-specific scenarios
- Cultural adaptation in global teams

Every class is tailored to your job role and real tasks. You’ll gain confidence, clarity and the ability to express your ideas with impact in English-speaking environments.

Lisa

4.9

(29)

Hi my name is Lisa. I have years of experience in the business world and years more in teaching English. All my lessons are designed around individual student needs. Apart from learning English grammar I focus on your pronunciation and intonation. Lesson material is created based on global topics so you don't only learn about important matters in the world, but you also learn fabulous new vocabulary.

I am offering English lessons online:

- Business English
- Test Preparation (TOEFL, IELTS, CAE, CPE, etc)
- General English
- English for Specific Purposes
- Academic English
- Translation

My lessons are fun, interactive and give you a wonderful opportunity to speak and practice English in a fun environment.

Ghader

4.9

(29)

English for Meetings is a targeted course designed for professionals who need to communicate clearly, confidently, and effectively in English during business meetings. Whether you’re contributing to discussions, leading sessions, or participating in multinational teams, this course provides the language, strategies, and practice you need to succeed.

You will learn how to:

Open, structure, and close meetings professionally

Express opinions, agree, disagree, and make suggestions diplomatically

Handle interruptions, ask for clarification, and manage Q&A sessions

Use business-specific vocabulary and phrases naturally

Navigate cross-cultural communication challenges in virtual and in-person meetings

Chris

4.9

(29)

Learn to Perfect Your American English Accent and Communication Skills—for Work, Academics, and Everyday Life
Great for Study Abroad and International Students!

“Where are you from? ...No, but where are you actually from?”

I was born and have lived in the United States my entire life (28 years). I lived in the rural Midwestern state of Wisconsin until age 13. Then I lived, attended middle school, graduated high school, and attended university in the major U.S. cities of Chicago, Illinois, and San Francisco, California.

I come from a bilingual home, and my parents speak with an accent—but my American English accent is clear, standard, and natural.

I’m happy to work with you to help you sound more American. This can be extremely useful for English learners who want to communicate more confidently and comfortably in school, at work, and in daily life.

We will cover:
• Accent and pronunciation
• Pacing and rhythm
• Vocabulary and word choice
• Delivery and confidence

All techniques are based on evidence from linguistics and communication studies, so you’ll understand why they work—not just memorize rules. Accent and communication improvement is a science and an art.

I have worked in journalism, speech-language pathology, tourism, and customer service. I have experience in high-academic settings (like museums and graduate seminars) and everyday settings (like working in stores). I am currently working toward a Level 5 TEFL diploma.

I have one semester left in my degree in Spanish and Chinese at San Francisco State University, and I plan to move abroad for graduate school. I have also taken graduate-level classes in Chinese and Spanish. I speak eight languages fluently, and I understand what it takes to make a foreign-language accent sound natural and confident.
I’m warm, friendly, patient, professional, open-minded, and flexible. Every student has a unique journey in language learning, and I will meet you where you are to meet your goals.

Feel free to message me with any questions!
• Se habla español
• 这里讲中文
• Fala-se português
• 日本語が話せます
• On parle français
• Der tales dansk
• Se vorbește română