Unlock the future of marketing with this comprehensive course on Web2 and Web3 strategies, designed for professionals and enthusiasts eager to stay ahead in a fast-evolving digital landscape. This class covers the fundamentals and advanced tactics of 360 marketing—from creating seamless, multi-channel campaigns to leveraging the latest in blockchain technology for brand authenticity and transparency. Students will learn: Marketing strategies Digital marketing Core principles of Web2 and Web3 marketing, including differences and overlaps How to develop cohesive 360 marketing campaigns across online and offline channels The basics of blockchain technology and its applications in marketing and branding Techniques for building strong, memorable brand identities that resonate in both digital and decentralized spaces Whether you're a marketer, entrepreneur, or simply curious about new marketing frontiers, this class will equip you with the skills to thrive in both Web2 and Web3 worlds.

Want to understand SEO without getting lost in jargon, conflicting advice, or endless tool tutorials? I offer practical, one-to-one lessons for beginners, junior marketers, freelancers, and business owners who want to learn how SEO and content strategy actually work. We can focus on keyword research, search intent, on-page optimization, Google Search Console, website and content audits, content planning, internal linking, reporting, or a specific problem you're trying to understand. You can bring your own website or project, or we can work through realistic examples together. I'll explain the reasoning behind each step so you can make better decisions independently, not just copy a checklist. I've worked in SEO and content strategy for more than eight years across 500+ projects, and I've trained and mentored marketers and helped develop digital marketing learning materials. Lessons are adapted to your current knowledge and goals.

Marketing is more than advertising! It's understanding people, building brands, and finding creative ways to connect with an audience. As a Marketing and Entrepreneurship student at NYU Stern, I want to help students understand how marketing works in the real world. Whether you're learning the basics, working on a school project, or interested in starting your own business, my lessons are designed around your interests and goals. Topics we can explore include: - Marketing fundamentals and consumer behavior - Social media marketing and content creation - Branding and advertising strategies - Entrepreneurship and business planning - Digital marketing and promotional campaigns - Marketing projects, presentations, and case studies My teaching approach focuses on making concepts easy to understand through real-world examples, interactive discussions, and hands-on activities. I believe learning should be engaging, practical, and tailored to each student's needs. I believe that being a good teacher doesn't mean knowing everything. You may have questions I don't have immediate answers to, but I will always take the time to research, learn, and help you find the information you need. I want my students to feel comfortable asking questions, making mistakes, and exploring new ideas without feeling judged. Whether you're completely new to marketing or looking to strengthen your understanding, I'm excited to help you build your knowledge and confidence!

Discover marketing and master its fundamentals through a simple, practical and interactive approach! With a Master's degree in Marketing and Sales, a PhD in Marketing and extensive professional experience in business, I offer introductory marketing courses tailored to your level and objectives. My goal is to help you understand the essential concepts of marketing, apply them to concrete situations, and develop your analytical skills. In the program : - The fundamentals and key concepts of marketing. - Market analysis and competitive analysis. - Consumer behavior. - Segmentation, targeting and positioning (STP). - The marketing mix: the 4Ps (Product, Price, Place and Communication). - The development of a marketing strategy. - Concrete examples from companies, practical exercises and case studies. My teaching method: Drawing on my academic background, research methodology, and professional experience, I favor a progressive, interactive, and practical approach. Theoretical concepts are illustrated with examples from the business world to facilitate their understanding and application. Each session is tailored to your needs: understanding lessons, preparing for exams, completing academic work or acquiring marketing skills. My goal: to help you master the fundamentals of marketing, develop your skills and gain confidence in your studies and professional projects. Together, let's transform theoretical knowledge into practical skills!