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Ignacio - MexicoC$27
C$27Digital Marketing course to be an expert @ in selling through social networks.
Trusted teacher: I have specialized activities for student learning, as well as a catalog of strategies so that you can start executing your first marketing campaigns while learning new important concepts such as: SEO, Organic Advertising, Search Engine Tools, Local Marketing, Creation of brand, Solving problems in society, Segmentation analysis to reach your audience, Use of retargeting to make your customers execute a purchase order, Tools to find your business faster, The call to action, Stages of a future buyer, Sales strategy, Quality content on social networks, Self-promotion, Meta tags, Copyright management, Digitize your business to reach more frequent customers, Websites, Email marketing, Integration of display advertising , Using social networks to generate sales and much more! At the end of your course with me, I will give you a certificate with curricular validity validated by the educational college for the training of modern arts I have specialized activities for student learning, as well as a catalog of strategies for you to start executing your first marketing campaigns while learning important new concepts such as: SEO, Organic Advertising, Search Engine Tools, Local Marketing, Creation of brand, Solving problems in society, Segmentation analysis to reach your public, Using retargeting to make your customers execute a purchase order, Tools to find your business faster, The call to action, Stages of a future buyer, Sales strategy, Quality content on social networks, Self- promotion, Meta tags, Copyright management, Digitize your business to reach more frequent customers, Websites, Email marketing, Display advertising integration, Use of social networks to generate sales and much more! At the end of your course with me, I will grant you a certificate with curricular validity validated by the educational college for the training of modern arts
Social media · Marketing · Public relations
William - Dakar, SenegalC$42
C$42Running a business and doing business successfully
Trusted teacher: 10 course elements to succeed in your commercial activity! Rethink your offer! – Innovate, rethink your products and services by keeping in mind what your customers need, not what you want to sell to them. – Retarget your products to address a more restricted niche but which will recognize its needs more through this new offer. Don't forget that a product made to please Mr Everybody will ultimately not be bought by anyone because it is too generic. – Set up call products – Rethink the design and ergonomics of your products. – Turn your customers into ambassadors by offering functions and services in your products that offer more than the customer thought they would get when purchasing: – Question your arguments, product sheets... by updating them according to the current evolution of the economy, new modes of communication, the new needs of your customers, according to feedback from your salespeople... Make sure your customers don't forget you! – Tell a story about your company and its products for better memorization and to make your relationship more personal. – Send a physical postcard to best customers for your greetings, with a special promotion and information about your new products – Offer hyper-limited offers in time, prospects are overwhelmed which means that if you do not immediately encourage them to action you have every chance of losing them. – Treat your new customers like stars: roll out the red carpet (call from a sales representative, loyalty chain by email, satisfaction survey, etc.), call them by name in your communications, keep a history of all exchanges made, memorize their preferences and their needs to prevent them from giving the same information over and over again (loyalty card, link to their account in your emails, etc.), give them VIP gifts (VIP access to events, previews, etc.) ... After this training (which basically takes 3 months), you will be able to retain your customers and build a solid customer base. You will then see your turnover grow day after day.
Marketing · Sales · Business management
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Sunny - Dublin, IrelandC$53
C$53Introduction to Marketing: Entering in the Marketing World
Module Title: Introduction to Marketing Module Overview: As an introductory course in the business function of marketing, all organisations depend on marketing to understand and address the requirements of customers, and also to facilitate a proactive approach to a competitive marketplace. Module Aim: The aim is to bring together theory and practice. With the first-time marketing student in mind, through a combination of theory, examples and discussion, the module seeks to lead them through to a considerable and appropriate understanding of marketing principles and applications.  It also aims to prepare students for entry into a multitude of business related undergraduate courses and courses that have a marketing component. Learning Outcomes (LO): On successful completion of this module, the learner will be able to: 1. Discuss the role and relevance of marketing in the organisation 2. Describe the consumer buying decision process, and the role and relevance of segmentation, and marketing research in marketing decisions 3. Explain the role of each element of the marketing mix, namely, product, price, marketing communication and distribution 4. Discuss the nature of strategic marketing and the marketing planning process 5. Explain the ethical issues which arise in marketing 6. Utilise online resources to assist in research and further learning in marketing Indicative Syllabus:              Introduction to Marketing Marketing Environment Buyer Behaviour Segmentation, Targeting and Positioning Marketing Information and Research Marketing Mix: Product Marketing Mix: Price Marketing Mix: Place/Distribution Marketing Mix: Promotion/Marketing Communication Marketing Strategy and PlanningLearning Teaching MethodsThe course will be delivered through online webcam.  The learning and teaching methods employed will include, discussion, problem-solving exercises, self-directed learning and computer based learning (Web-courses). Total Teaching Contact Hours48 Total Self-Directed Learning Hours52 Module Delivery: Online
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