I am experienced in teaching accounting, and I would like, firstly and if you agree, to lead you step by step, progressively and at your own pace, to understand, assimilate and master the techniques of this formidable discipline.

Descriptive modeling of consumer behavior will allow: • To analyze the decision-making process taken by the consumer in a given economic context • And to fully understand the prior causes and explanatory variables initially influencing the decision to purchase or not to purchase of a potentially targeted consumer during a marketing approach process The understanding thus obtained will then help to define a strategy adapted to conquering the market in question. This course is an essential prerequisite for calmly approaching the formulation and resolution of structural equations required by the programming algorithm of Market Research software such as AMOS or LISREL.