The Basic SEO Course is designed to introduce you to the world of search engine optimization and teach you the fundamentals every person or business needs to improve their online visibility. You'll learn how search engines work, what strategies to apply to optimize a website from scratch, and how artificial intelligence is changing the way users discover content on the internet. During the course, you'll learn the pillars of traditional SEO: keyword research, on-page optimization (titles, meta descriptions, headings, loading speed), technical SEO (indexing, web architecture, sitemaps), and off-page SEO (link building, domain authority). Additionally, you'll get an introduction to the impact of Artificial Intelligence on SEO, including: Google AI Overviews: What they are, how they work, and why they change the way search results appear. Using AI tools to automate SEO tasks such as writing optimized content, generating metadata, and analyzing trends. Best practices for adapting your SEO strategy to this new hybrid ecosystem of traditional search engines and artificial intelligence. At the end of the course you will be able to: Understand how Google and other search engines work, including their latest AI-based features. Conduct basic keyword research. Optimize the content and structure of a website with a focus on usability and SEO. Learn how AI Overviews affect visibility and organic traffic. Use AI tools to enhance your positioning efforts. Measure and track your results with free and low-cost tools. This course is your gateway to modern SEO, preparing you not only for the traditional foundations but also for the changes that will shape the future of online search.