Digital marketing can be complex and expensive, but it doesn't have to be. As an SME owner or entrepreneur, you need practical strategies that truly generate customers and revenue without huge budgets. I've designed this course as a clear and simple guide for you to effectively apply marketing to your business. You'll learn how to build a step-by-step marketing plan, create low-cost lead funnels, implement accessible automation tools, and optimize your digital campaigns to reduce CPL. You'll also learn essential metrics to make better decisions and grow your business with limited resources.

Making the leap from marketing specialist to manager isn't just a matter of experience, but also of acquiring new strategic and leadership skills. This course is designed for professionals who want to advance their careers and assume leadership positions in teams and companies. You'll learn how to move from tactical execution to strategic vision, how to lead people effectively, how to define KPIs that directly impact the business, and how to communicate results to the executive level. Through real-life cases and practical examples, you'll discover how to become a leader capable of guiding your team and connecting marketing with the company's objectives. I'd be happy to share my experiences in different countries and sectors, which, along with an easy-to-understand theoretical framework, will help you lead without pressure and enjoy the journey.