Translated by Google
LEARN THE FUNDAMENTALS OF MARKETING and UNDERSTAND THE MARKETING APPROACH
From 40.39 C$ /h
GENERAL OBJECTIVES OF THE COURSE:
ENABLING THE STUDENT TO BE ABLE TO:
UNDERSTAND THE CONTEXT OF MARKETING DEVELOPMENT AND ITS KEY CONCEPT (MARKETS; OFFERS; CUSTOMERS AND CONSUMERS, etc.);
ENTER THE CONCEPT OF MARKETING APPROACH;
IDENTIFY THE PRODUCT VALUE AND THE BRAND WEIGHT;
UNDERSTANDING MARKETING CONTROL LEVELS.
ENABLING THE STUDENT TO BE ABLE TO:
UNDERSTAND THE CONTEXT OF MARKETING DEVELOPMENT AND ITS KEY CONCEPT (MARKETS; OFFERS; CUSTOMERS AND CONSUMERS, etc.);
ENTER THE CONCEPT OF MARKETING APPROACH;
IDENTIFY THE PRODUCT VALUE AND THE BRAND WEIGHT;
UNDERSTANDING MARKETING CONTROL LEVELS.
Location
Online from Morocco
About Me
Sales force manager with 19 years of experience in the pharmaceutical industry. Mastering pharmaceutical sales and marketing in Morocco and Africa, I also have skills in scientific research and training in the field of marketing. (holder of an M2 in marketing & a scientific license as well as master's level in business administration).
I am an energetic, motivated professional with a strong team spirit, I know how to transmit the techniques and concepts that can make all the difference in a highly competitive context.
I am an energetic, motivated professional with a strong team spirit, I know how to transmit the techniques and concepts that can make all the difference in a highly competitive context.
Education
UNIVERSITY OF LORRAINE; MASTER 2: MARKETING AND PRODUCT DEVELOPMENT
ESG; MASTER LEVEL IN BUSINESS ADMINISTRATION
UNIVERSITY OF EL-JADIDA; SCIENCE LICENSE
ESG; MASTER LEVEL IN BUSINESS ADMINISTRATION
UNIVERSITY OF EL-JADIDA; SCIENCE LICENSE
Experience / Qualifications
• Animation of training in marketing and sales
• Management of FDV
• Design of strategic and operational plans
• Project management
• Competitive intelligence
• international marketing (field experience)
• Animation of training in marketing and sales
• Launch of new products
• Customer assessment and market analysis
• Communication
• Management of FDV
• Design of strategic and operational plans
• Project management
• Competitive intelligence
• international marketing (field experience)
• Animation of training in marketing and sales
• Launch of new products
• Customer assessment and market analysis
• Communication
Age
Adults (18-64 years old)
Seniors (65+ years old)
Student level
Beginner
Intermediate
Advanced
Duration
60 minutes
90 minutes
120 minutes
The class is taught in
French
English
Arabic
Skills
Availability of a typical week
(GMT -05:00)
New York
Mon
Tue
Wed
Thu
Fri
Sat
Sun
00-04
04-08
08-12
12-16
16-20
20-24
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