The course module is tailored to the student's needs.
A program overview will be presented during the first class.
I will guide you in developing your written and/or oral communication skills, adopting an approach grounded in the science of political communication, international relations, and the social sciences and humanities.
The goal is to teach you how to structure a clear, impactful, and persuasive message, while mastering various persuasion and negotiation techniques.
▪️ Political communication involves the creation and exchange of ideas and opinions among citizens, political leaders, public institutions, and related stakeholders, such as the media. It encompasses all discourse throughout the political process at the local, regional, national, and international levels, as well as how political information can be used for strategic purposes or to achieve political objectives. Those trained in political communication can work in fields such as diplomacy, public and private policy consulting, public relations, journalism, media and digital campaigns, market research, community organizing, lobbying, and other related sectors.
▪️ The techniques taught will allow you to gain confidence in both public speaking and the development of your strategic speeches and narratives.
▪️ But above all, to achieve your goals, it is essential to master the art of public speaking, that is, the ability to express yourself clearly and effectively before an audience. This generally refers to a formal, face-to-face speech in which a speaker addresses a group of people.
▪️ At the student's request, the course can also incorporate skills in marketing, promotion, digital optimization, and SEO, allowing you to acquire:
- An integrated digital marketing strategy, adapted to the context and objectives of your organization;
- The skills necessary to analyze and leverage data in order to make informed, strategic, and innovative decisions;
- A forward-looking vision of marketing, including the use of new digital channels and technologies, such as artificial intelligence (AI) and chatbots; and
- The ability to anticipate challenges and seize opportunities offered by disruptive technologies in your digital marketing strategy.