Do you want to create content for social media, promote your business, or learn how to produce attractive visuals and videos? This course guides you step by step through learning digital marketing, graphic design, video editing, and artificial intelligence tools.
The training emphasizes practice: in each session, you create a concrete project to develop your skills and gradually build your portfolio.
In the program :
Digital marketing and social media: identify your audience, define your objectives, choose your channels and prepare a publishing calendar for Instagram, Facebook and WhatsApp Business.
Graphic design with Canva, Photoshop or Illustrator, depending on your objectives: understanding colours, typography and composition; creating publications, stories, posters and promotional materials.
Video editing with CapCut or Premiere Pro, depending on your level: select and cut sequences, add text, subtitles, music and transitions, then export your video.
Creating Reels and short videos: prepare a simple script, capture attention from the first seconds and adapt your content to social media.
Artificial intelligence applied to content creation: using tools like ChatGPT to search for ideas, write posts, prepare scripts and improve your creation guidelines.
Tracking results: understand the key indicators to analyze your publications and improve your future content.
Examples of deliverables: a promotional post, a series of stories, a poster, a short subtitled video and a content calendar.
This course is designed for beginners, students, entrepreneurs, business owners, and anyone wishing to develop their digital communication skills. The exercises are tailored to your level, pace, and project.